The future of search is social: How authorship influences ratings
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How to get your picture in Google search results. How to measure the SEO performance of all your posts and a review of Google+ and SEO.
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The future of search is social: How authorship influences ratings
- 1. Wine & Web Andy Crestodina @crestodina #wineweb Google Authorship & Author Stats
- 3. Why did they create Authorship? “By seeing the person associated with the content instead of just a link, users can have an easier time engaging with the person behind the content, while at the same time more easily identifying high-quality content of interest to them.” Sagar Kamdar, Google Product Manager July 2012
- 4. Digital signature = Your picture in search results Look, mom! It’s me!
- 5. REVIEW: Google+ Profile Setup Google+ Jumpstart Guide: http://www.orbitmedia.com/blog/google-plus-guide
- 6. Three Methods for Authorship Email Verification 3-Link Method 2-Link Method!
- 7. Authorship: Two Link Method
- 8. Author Box …or just a few links
- 9. Link 1: from page to profile Connect with Andy on <a rel="author" href="https://plus.google.com/1132729293288121 28697?rel=author”> Google+</a>.
- 10. Link 2: from profile to page
- 11. Wait two weeks …it didn’t work? 1. Link directly to the blog post 2. Verify your email address in G+ 3. Rich snippets testing tool Change the “Contributor to” link so it links directly to the actual post, rather than the general blog address Enter the URL or HTML here: http://www.google.com/webmasters/tools/richsnippets
- 12. How to measure SEO results for ALL your posts Author Stats
- 13. Author Stats / SEO Performance
- 14. …even for guest posts!
- 15. What’s the point? Higher CTR Source: http://www.seomoz.org/blog/google-author-photos “The final number settled down around a 35% increase in click-through rate.”
- 16. SEO Review No rank, no Authorship…
- 17. 3 Criteria for Choosing Keyphrases
- 18. Text Search Volume Resource: Google Keyword Tool
- 19. The phrase is highly competitive if all the sites on the first page of Google… • Are famous (wikipedia, etc.) • Have a higher domain authority than you* • Have title tags that begin with the keyphrase • Lots of AdWords ads Competition *see Open Site Explorer
- 20. Text Relevance
- 22. Be the author of your entire site
- 23. Your Picture: It’s gotta be you "Your Profile Picture cannot include mature or offensive content. For example, do not use a photo that is a close-up of a person’s buttocks or cleavage.” Source: http://www.google.com/+/policy/content.html
- 25. Solid colored backgrounds work well Source: Distilled.net
- 26. The identity of individual [author] responsible for content can be used to influence search ratings. Assuming that a given [author] has a high reputational score, representing an established reputation for authoring valuable content, then additional content authored and signed by that [author] will be promoted relative to unsigned content or content from less reputable [authors] in search results. The future of search is social. Source: USPTO Google Agent Rank Patent (patent number 7565358)
- 27. Need more help? Orbit Blog: http://www.orbitmedia.com/blog/google-authorship-author-stats
- 28. Wine & Web Andy Crestodina @orbiteers #wineweb Thank you!
Notas del editor
- People all over the world are creating great content on the web, and we work hard to make that content discoverable on Google. But for users to get the best answers to their questions, it’s also important to be able to connect them with the people who are behind the amazing content on the web. To light up the people behind the webpages, we wanted to start highlighting the people creating this content in Google.com search results. People discovering information on the web often want to learn more about who created it, see other content by them, and even interact with them.