FIRSTFare 2012 Piggybackr

•

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Oregon FIRST Robotics

OUR TEAM

Andrea Lo

Keenahn Jung

Fundraising since age 7

Coding professionally since age 16

1 yr on the ground research

Founded Tandem - a gamiﬁed motivational app

B.S. Business Admin, UC Berkeley Haas

B.S. Comp Sci & Cog Sci, UC Berkeley

PROBLEM

Chelsea, age 12

$1 per bracelet

32 bracelets = $32

PROBLEM

Michael, Age 17

High School in CA

PROBLEM

Despite advances in technology…

1992

2002

2012

Fundraiser Ideas

•  Grants

•  Battle of the Bands

•  Gold Outing

•  Refreshment Stand

•  Light bulb sales

•  LAN Party

•  Mini Carnival

•  Sell School Pocket Calendars

•  Cardboard Boat Race

•  T-shirt Ads

•  Car Wash

•  Bake Sale

•  Business Sponsors

Online Fundraising with

•  Set up a team account

•  Best Practices

•  Q&A

OUR SOLUTION

We’re a fundraising platform that teaches students how
to raise money better & learn how to self-fund!

With so many competing causes, people want to give to:

1.  Someone they know. (not parents)

2.  Someone who works hard.

1. LEARN HOW

PERFORM TANGIBLE TASKS

USE OUR RESOURCES

2 . G E T M O T I VAT E D

EARN POINTS THROUGH EFFORT

LEVEL UP BY APPLYING SKILLS

WORK AS A TEAM

3. RAISE MORE

CONNECT WITH FRIENDS & FAMILY

INVOLVE BUSINESSES WITH A CLICK

4 . P R O V I D E VA L U E

HELP LOCAL TEAMS, SPONSORS, & COMPANIES MUTUALLY BENEFIT

DONORS

We surveyed 500 people:

Most Important Factor When Giving to A Young Person?

A.  What the Cause is

B.  Who Else Gave

C.  How the Money Will Be Spent

D.  How Many People Will Beneﬁt

E.  They Are Working Hard

DONORS

Most Important Factor When Giving to A Young Person?

A.  What the Cause is

B.  Who Else Gave

C.  How the Money Will Be Spent

D.  How Many People Will Beneﬁt

E.  They Are Working Hard

FA I L U R E

#1 Reason Fundraisers Failed?

•  People didn’t try!

•  People didn’t ask!

•  People just posted their fundraiser to Facebook.

Role of the Team Leader

Keep Everyone on Track

Tell your Story

Use your own words

Use a compelling picture

Giving is Emotional

Save the Cats Campaign!

Vs

What’s realistic?

$50,000 = $5,000/each

$5,000 = $500/each

Choose an achievable goal!

You can always set it higher later.

Choose a good range of sponsorship
opportunities. Include High & Low

Make Sure They’re Things

You Can Deliver On!

Vs.

People give when they

are personally asked

FACEBOOK Doesn’t COUNT

Adults use EMAIL!

Questions?

support@piggybackr.com

Or

Chat us

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FIRSTFare 2012 Piggybackr

1. Learn how to fundraise better online

2. OUR TEAM Andrea Lo Keenahn Jung Fundraising since age 7 Coding professionally since age 16 1 yr on the ground research Founded Tandem - a gamiﬁed motivational app B.S. Business Admin, UC Berkeley Haas B.S. Comp Sci & Cog Sci, UC Berkeley

3. PROBLEM Chelsea, age 12 $1 per bracelet 32 bracelets = $32

4. PROBLEM Michael, Age 17 High School in CA

5. PROBLEM Despite advances in technology… 1992 2002 2012

6. Fundraiser Ideas •  Grants •  Battle of the Bands •  Gold Outing •  Refreshment Stand •  Light bulb sales •  LAN Party •  Mini Carnival •  Sell School Pocket Calendars •  Cardboard Boat Race •  T-shirt Ads •  Car Wash •  Bake Sale •  Business Sponsors

7. Online Fundraising with •  Set up a team account •  Best Practices •  Q&A

8. OUR SOLUTION We’re a fundraising platform that teaches students how to raise money better & learn how to self-fund! With so many competing causes, people want to give to: 1.  Someone they know. (not parents) 2.  Someone who works hard.

9. 1. LEARN HOW PERFORM TANGIBLE TASKS USE OUR RESOURCES

10. 2 . G E T M O T I VAT E D EARN POINTS THROUGH EFFORT LEVEL UP BY APPLYING SKILLS WORK AS A TEAM

11. 3. RAISE MORE CONNECT WITH FRIENDS & FAMILY INVOLVE BUSINESSES WITH A CLICK

12. 4 . P R O V I D E VA L U E HELP LOCAL TEAMS, SPONSORS, & COMPANIES MUTUALLY BENEFIT

13. The Importance of Effort

14. DONORS We surveyed 500 people: Most Important Factor When Giving to A Young Person? A.  What the Cause is B.  Who Else Gave C.  How the Money Will Be Spent D.  How Many People Will Beneﬁt E.  They Are Working Hard

15. DONORS Most Important Factor When Giving to A Young Person? A.  What the Cause is B.  Who Else Gave C.  How the Money Will Be Spent D.  How Many People Will Beneﬁt E.  They Are Working Hard

16. FA I L U R E #1 Reason Fundraisers Failed? •  People didn’t try! •  People didn’t ask! •  People just posted their fundraiser to Facebook.

17. Setting Up

18. Oregon Fundraising Directory

19. Create an Account 1 Per Team

20. Role of the Team Leader Keep Everyone on Track

21. Visit www.piggybackr.com

22. Step 1. Fill out Basic Info

23. Tell your Story Use your own words Use a compelling picture

24. Giving is Emotional Save the Cats Campaign! Vs

25. Choose a Good Picture Vs.

26. Step 2. Set your Goal

27. What’s realistic? $50,000 = $5,000/each $5,000 = $500/each Choose an achievable goal! You can always set it higher later.