Presentation of Treat or Treat, the P2P for pre-entrepreneurs, entrepreneurs and startups.

1. TREAT or TREAT
No proposal unanswered
April 2013

2. We are all
connected
Photo: http://www.flickr.com/photos/scobleizer/3985020876/

4. We born and
live digital
Source: http://gizmodo.com/5666789/dont-lose-your-iphone-or-your-wife-will-get-knocked-up

5. Web starts
to become
organized
(we can
connect with
each other)
Peer-to-Peer
product
starts to
become
mainstream &
hyper-local
2010
Elinor Ostrom
wins Nobel prize
for economics;
first to win with a
theory in the
efficiency of
commons-based
societies
2009
President
Obama
(MYBO.com, 2008)
and 15M
Movement
proves the
power of mass
collaboration
2012
Smart phones &
apps come to age;
we enter the
period of
sharing
anytime, anywhe
re
20071960 -
1980
Web becomes
searchable &
sociable; trust
between
strangers
builds
virtually
1981 -
1995
TechnologY
enables P2P
sharing
1998 -
1999
Social media
tools start to
become a part
of ‘real’ life
Belief in the
commons
makes a
comeback
2000 -
2001
Source: THE NEW SHARING ECONOMY | A study by LATITUDE in collaboration with SHAREABLE MAGAZINE
2004 -
2006

6. www.treatortreat.eu
defines no monetary
multilateral
exchanges
2013

7. “Person A needs something that the
artist B creates and the artist B needs
something that the startup C makes
and the startup C needs the
knowledge that the pre-entrepreneur
A has”

8. Why do person
A, entrepreneur B and
startup C must login
www.treatortreat.eu?

9. Seek the
reasons

10. Society has changed
Hyperconsumption Collaborative consume
FRUSTRATED CONSUMER
Source: The new consumer: profound changes and business opportunities

11. MARKET SATURATION
% currently sharing through a service or organized community
DEMANDALATENTE
%currentlysharingcasuallyandthosenotsharingnow
butinterestedto
Source: THE NEW SHARING ECONOMY | A study by LATITUDE in collaboration with SHAREABLE MAGAZINE
Bartering: New
opportunities

12. We’ve gone from the
“generation ME”
Me Only
Alone I have, I know, I
am
Photo: http://www.flickr.com/photos/ambro91/2836262048/

13. To the “generation US”
That’s the era
of
collaborati
on
collective
cooperatio
n
Photo: http://www.flickr.com/photos/calafellvalo/8063581637/

14. Photo: http://www.flickriver.com/photos/mattandrewsimage/4127269718/
Trust is the coin
of collaborative
economy

15. Bartering, nowadays..
Source: http://www.barternewsweekly.com/the-low-down-on-the-barter-industry/
 Almost 1/3 of all small business in the US
use some form of bartering and 65% of
corporations listed on the NYSE are
involved in bartering.
 According to the U.S. Department of
Commerce, barter accounts for 30% of the
world’s total business.

16. At end of 2011,
world
population
reached 7
billions
Photo: http://www.flickr.com/photos/pictfactory/2796367140

17. Google
estimates that
there are more
than 400 million
entrepreneurs in
the worldPhotos: http://www.flickr.com

18. World startup
map
Source: http://startup-map.datalysed.com/

19. Short people can
reach as high as the
largest
Photo: http://dapertutto.tumblr.com/post/21708895900/spud-webb-slam-dunk-dallas-1986
Anthony Jerome "Spud"
Webb
5 feet 7 inches (170 cm) tall
He’s notable for winning a
slam dunk contest (1986)
despite being on of the
shortest players in NBA
history.

20.  Detect and exploit new professions.
 Learn and practice the main commercial
techniques
(communication, negotiation, persuasion).
 Collaborate in joint projects
that, individually, would not be affordable.
BENEFITS FOR
INDIVIDUALS
No monetary multilateral
exchanges

21.  Portray the image of being a big business
without the cash-costs incurred by much larger
businesses.
 Avoid taking on projects with partners that
could cause problems later.
 Expand the market reach and know the
working methodology from SMEs from another
countries.
BENEFITS FOR
ENTREPRENEURS
No monetary multilateral
exchanges

22.  Increase turnover by increasing the variety of
offerings and markets.
 Reduce the value of products/services to be
purchased as they are paying with other production
itself, which already include a profit margin.
 Expand the market reach and know the working
methodology from SMEs from another countries.
BENEFITS FOR
SMEs
No monetary multilateral
exchanges

23. Source: http://www.forbes.com/sites/dealmakers/2013/01/29/sales-dog-teaches-new-barter-tricks/
Who would you rather be
lost in the woods?
Albert
Einstein
Davey
Crockett
“Maybe they don’t teach bartering at business
school, but it is part of the curriculum at the
school of hard knocks.”
Michael Dalton Johnson
Award-winning trade book and magazine publisher
or

24. it’s official:
Sharing makes 8 in 10 of
us feel happier
Source: http://www.treehugger.com/economics/its-official-sharing-makes-us-happier.html

25. @_treatortreat
_
treatortreat.201
2
www.treatortreat.e
u
TREAT or TREAT
No proposal unanswered