Building inbound links from relevant websites and outbound links from your medical website to other pages can increase the ranking of your site. Link building services are an important part of a medical SEO plan.

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Link Building Services
To
Improve Medical Website Page Rank

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Link building is an important search engine optimization (SEO) technique. It
involves taining inbound links to your website from other authoritative
websites that are relevant to yours as well as outbound links or links from
your site to other pages. Search engines consider such links while ranking
your website. A medical website can improve its Page Rank with such inbound
and outbound links. With quality inbound links, your website would be seen as
an authority or hub by visitors. At the same time, building outbound links to
high authority websites with information on a subject your visitors may be
interested would also get search engines to give your site more credit. For
instance, if you are a plastic surgeon and your website has an inbound link
from a high quality website with authoritative information on plastic surgery,
this would get search engines to view your website positively and increase
your page rank.
Link Building Challenges that Medical Websites Face
The recent Penguin update has minimized the relevance
of traditional link building techniques. Healthcare
websites can no longer possible to boost their Search
Engine Result Page (SERP) ranking with just a large
number of back links. Backlink quality is what matters
for successful SEO.

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Here are the main challenges that a healthcare website faces:
Obtaining Links from Trusted Sites
Earlier, it was possible to improve the Page Rank of a healthcare website by
building large number of inbound links. But, Penguin update strictly considers the
value of links instead of its numbers. As link popularity depends largely on quality
in this case, it is very important to gain links from quality sites that use natural
SEO link building techniques.
Ensuring Link Relevancy
An inbound link can improve the ranking of your health care website only if it is
relevant to your site. In other words, only inbound links from websites that deal
with subjects that are relevant to your website will work.
.
Maintaining Proper Link Velocity
Penguin update grants rank only to quality sites that accumulate links naturally
and gradually in time. If your health care website suddenly receives a spike
overnight due to numerous links, Google will consider those links as unnatural and
penalize your site with a low rank. Spamming links to your website won’t work to
increase the Page Rank even if they are quality links. At the same, your website
won’t be affected with Penguin update if it acquires inbound links by maintain
consistent velocity in the beginning and increasing it slightly over time.
Diversifying Anchor Text
A link’s anchor text is a powerful SEO tool. Link relevancy depends on both the
content of the anchor text and the content of the source page. Google’s algorithm
now scrutinizes keywords in the anchor text. So though it is ideal to go in for
keyword– and topic–specific anchor text whenever possible, your SEO results
would improve with diversified anchor text rather than anchor text with similar
keywords.

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Professional Link Building Services to Increase Your Page Rank
Here are some of the main backlinking strategies that a reliable SEO
company can provide you with:
Social Media Marketing
Being active on Facebook, Twitter, Tumblr and other social media sites helps physicians
interact with their patients and vice versa. SEO link building services involve creating a
social media profile for your website and posting fresh, shareable content in these sites
to drive natural links to your website from social media users. Links to Facebook and
Twitter are also placed on the web page of medical website to allow visitors to interact
and post comments easily.
Viral Marketing
This tactic focus on spreading brand awareness through self-replicating viral
processes such as posting interesting YouTube videos on the healthcare services or
treatments offered. Web marketers ensure that your video is easy to share. As these
links to your videos get shared across networks they can provide your medical
website with a large number of natural links for higher page ranking.
Blogging
The SEO Company would provide content writing and blogging services which would
work to attract natural, high quality links to your website. Prospective patients looking
for health care information will link to your website naturally through these relevant
and well-written blogs.

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A link building package that a professional SEO
company offers would also include strategies such as
forum posting, social bookmarking, and reciprocal link
building. Forum posting for physicians involves
building quality backlinks in various online medical
forums and communities to improve their website
visibility. Informed discussions take place on these
forums, and links placed in forum posts will encourage
visitors to the physician’s website.
A professional SEO company can provide you with link
building services for building relevant, quality links for
to your website in accordance with current search
engine guidelines.