To restrategize is not to maximize shareholder value, nor is it about mergers and acquisitions or growth and expansion. To restrategize is to adapt to an economic crisis. And it takes ten steps to adapt. (...)

1. HOW TO RESTRATEGIZE YOUR COMPANY IN AN ECONOMIC CRISIS.

2. STOP FIGHTING.

3. START ADAPTING.

4. RESTRATEGIZE.

5. RESTRATEGIZE ≠ SHAREHOLDER VALUE MAXIMIZATION RESTRATEGIZE ≠ MERGERS AND ACQUISITIONS RESTRATEGIZE ≠ GROWTH AND EXPANSION

6. RESTRATEGIZE = HOW TO ADAPT TO AN ECONOMIC CRISIS RESTRATEGIZE ≠ SHAREHOLDER VALUE MAXIMIZATION RESTRATEGIZE ≠ MERGERS AND ACQUISITIONS RESTRATEGIZE ≠ GROWTH AND EXPANSION

7. RESTRATEGIZE = 10 x RE

8. IT TAKES TEN STEPS TO ADAPT TO AN ECONOMIC CRISIS.

10. OR TO PUT IT IN LESS WORDS:

11. TO GO FROM HERE…

12. A COMPANY IN AN ECONOMIC CRISIS

13. … TO HERE:

14. A RESTRATEGIZED COMPANY

15. GOT IT?

16. I KNOW.

17. TOO MUCH.

18. TOO FAST.

19. REWIND.

20. IT TAKES TEN STEPS TO ADAPT TO AN ECONOMIC CRISIS.

21. 1. REALIZE YOU ARE IN AN ECONOMIC CRISIS

27. 2. REDEFINE YOUR LEADERSHIP 3. REESTABLISH YOUR MISSION HOW YOU COMMUNICATE IN YOUR MARKET 5. RETHINK 4. REVISE YOUR VISION

32. 6. REDEFINE YOUR VALUE PROPOSITION

34. 7. REDISTINGUISH YOURSELF FROM YOUR COMPETITORS

36. 8. REDESIGN YOUR ORGANIZATION

38. 9. REORGANIZE YOUR ALLIANCES

40. 10. REFINANCE YOUR COMPANY

42. RESTRATEGIZE = 10 x RE IT TAKES TEN STEPS TO ADAPT TO AN ECONOMIC CRISIS.

43. COMPANIES HAVE TO ADAPT TO AN ECONOMIC CRISIS…

44. … AND RESTRATEGIZE IS HOW.

45. WHAT’S YOUR RESTRATEGY GOING TO BE? How to restrategize your company in an economic crisis © 2009 Ouke Arts Restrategy Consultant [email_address]