Recomendados
Más contenido relacionado
La actualidad más candente
Similar a Man Bites Dog: The Stories Journalists Look For: Richard Fisher @ outREACH 2018
Similar a Man Bites Dog: The Stories Journalists Look For: Richard Fisher @ outREACH 2018 (20)
Último
Último (20)
Man Bites Dog: The Stories Journalists Look For: Richard Fisher @ outREACH 2018
- 3. If a dog bites a man, that’s not news. If a man bites a dog, that’s news.
- 4. January 2018
- 5. May 2018 January 2018 March 2018 April 2018
- 7. What does a features journalist look for in a story? News waves and timeliness Shareability Narrative elements
- 11. Shareability
- 12. Buzzfeed sharing principles • Identity • ‘This expresses my identity better than I can.’ • Emotional Gift • ‘This made me feel X; I’d like you to feel X.’ • Social Information • ‘Here is something that supports a view I already have.’ Source: Ze Frank (BuzzFeed’s EVP of Video)
- 14. Topic vs Story Future of food The threat of artificial intelligence Longevity The astonishing growth of meat- free burgers Could artificial intelligence develop religion? The woman who plans to live to 1,000 years old
- 15. Story archetypes For example: • Quest • Tragedy • Rags-to-riches • Battling the monster
- 16. Dos and don’ts of story pitching (a journalist’s perspective)
- 18. Some ‘Don’ts’ • Put all your information in an attachment. Only psychopaths do that. • Feign familiarity, it feels a bit weird (‘how’s the family?’) • Use badly formatted mass-email (Dear ‘Mr Richard’, ‘Hello INSERT EMAIL’) • Pretend to be a freelance journalist (eg using the words ‘Article Pitch:’ in email subject)
- 20. Do’s • Find out what we do – is it features or news? Familiarise yourself with our content and audience • Think about your story context – help us make the connections. Very few things happen in a vacuum. • Try to get to know the journalist/editors you are contacting. • Write intriguing or snappy email subjects & first pars. Keep short. • Seek out the commissioning editors (it’s often not the most senior editor) • Be clear if there’s also multimedia content and where to easily access it in a link • Follow-up, especially with 1-to-1 requests (though not all editors are grateful for phone calls)