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Social Media for Stourbridge College Business Skills

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Blog @PhilOakley from @OutserveWeb
Philip Oakley Outserve Limited http://uk.linkedin.com/in/philoakley http://outserveweb.com http://facebook.com/outserveweb http://twitter.com/outserveweb
What we do? Outserve provides consultancy to help businesses get the most from technology and the web.
New Media – Paid/Owned/Earned
So you think you want a Social Media Strategy?
 
Relationships
Listening
 
 
What How Why ?
What ?
Social Networking Definition Social networking is the practice of expanding the number of one's business and/or social contacts by making connections through individuals.
What is Social Media? media for social interaction, using highly accessible and scalable publishing techniques. http://en.wikipedia.org/wiki/Social_media
 
VIDEO
Micro-blogging
 
Blogs
 
Photos
Networking
 
 
 
 
Bookmarking
 
17th February 2010 Documents
Slides
 
Location
 
 
 
Hyperlocal
 
Local
 
Regional
National
 
Global
Universe
 
 
 
 
Facebook Active Users Today (24/5/11): 688,890,800 Half of Facebook users login everyday
 
World Population
World Population with Internet
World Population with Internet
UK Population with Internet
Fastest Growing Facebook group is women over 55 .
Facebook Social Graph
 
 
 
 
Why
Sales & Marketing
 
 
 
Promotion
Marketing ,[object Object]
Interaction/Feedback
Superhuman Strengths
COMMUNICATION
 
 
 
Customer Service
Customer Service
Customer Service
Customer Service
Customer Service
Customer Service
Customer Service/Support
 
Brand/Reputation Management
Brand/Reputation Management
Brand/Reputation Management
Brand/Aawerness/Reputation
 
 
 
Collaboration & Building Teams
How
Strategy/Plan
[object Object]
 
 
Analytics
 
 
Tools ,[object Object]
Smart Phones
Automation* – Tweet adder
Google Search/ Google alerts/Google Trends
Read/Write blogs
Commercial - Buzz Logic/Radion6
Analytics (Facebook, Linkedin, Google)
How often? EVERYDAY
Integrated Online
Integrated Online
 
 
 
 
 
Link Social Media Content together
 
Integrated offline
Integrated offline
Integrated Offline
 
 
 
 
Brand Protection
Brand Protection
Brand Protection
 
Devices
 
 
 

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