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Content design ,[object Object],[object Object],[object Object],[object Object]
Writing for the Web ,[object Object],[object Object],[object Object],[object Object]
Value of web editor ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Web attitude ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Short texts ,[object Object],[object Object],[object Object],[object Object]
Text editing ,[object Object],[object Object],[object Object],[object Object],[object Object]
Scannability ,[object Object],[object Object],[object Object],[object Object],[object Object]
Why users scan? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Suggestions for writing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Example: original text,  usability 0% ,[object Object],Example from J.Nielsen, “Designing Web Usability”, p.105
Example: concise text,  usability 58% better ,[object Object],Example from J.Nielsen, “Designing Web Usability”, p.105
Example: scannable layout,  usability 47% better ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Example from J.Nielsen, “Designing Web Usability”, p.105
Example: objective language, usability 27% better ,[object Object],Example from J.Nielsen, “Designing Web Usability”, p.105
Example: combined version, usability 124% ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Example from J.Nielsen, “Designing Web Usability”, p.105
Language ,[object Object],[object Object],[object Object],[object Object],[object Object]
Inverted pyramid principle ,[object Object],[object Object],[object Object],[object Object],[object Object]
Language  (continued) ,[object Object],[object Object],[object Object],[object Object],[object Object]
Error messages ,[object Object],[object Object]
Splitting text ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Scrolling ,[object Object],[object Object],[object Object]
Within-page links ,[object Object],[object Object],[object Object],[object Object]
Page titles ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Page titles  (continued) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Headlines ,[object Object],[object Object],[object Object],[object Object]
Writing headlines ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Legibility ,[object Object],[object Object],[object Object],[object Object],[object Object]
Legibility  (continued) ,[object Object],[object Object],[object Object],[object Object]
Legibility  (continued) ,[object Object],[object Object]
Online documentation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Use of multimedia ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Response time ,[object Object],[object Object],[object Object],[object Object],[object Object]
Images and photos ,[object Object],[object Object],[object Object],[object Object]
Images and photos  (continued) ,[object Object],[object Object],[object Object],[object Object],[object Object]
Animation ,[object Object],[object Object],[object Object],[object Object],[object Object]
Video ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Video  (continued) ,[object Object],[object Object],[object Object],[object Object]
Audio ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Conclusions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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