This document discusses the rise of digital media and how organizations need to adapt to constant change. It notes how the internet has led to many more TV channels, radio stations and webpages compared to just 25 years ago. It emphasizes being responsive to change and having a presence across different platforms and channels.
13. web | fm radio | podcast | dab | digital tv | social networks | mobile | dvb-h | sms | dvb- h | telex (not)
c “sunset in black and red” by gari.baldi
+47 97 11 12 13
http://www.flickr.com/photos/garibaldi/194180718/
14. …the one
most responsive
to change.
c “turtleish” by zenera
+47 97 11 12 13
http://www.flickr.com/photos/zenera/30570094/
15. Vi vil være
i lommene
på alle
c quot;Yes iDoquot; by Ste en +47 97 11 12 13
http://www.flickr.com/photos/re-ality/232855595/
16. We want to
be in the
pockets
of everybody
+47 97 11 12 13
29. The Heinrich Stammler Videos can also be found at nrk.no/p3tv:
http://link.brightcove.com/services/link/bcpid909858640/bclid1119231505/bctid1119304155
http://link.brightcove.com/services/link/bcpid909858640/bclid1119231505/bctid1119211976
http://link.brightcove.com/services/link/bcpid909858640/bclid1119231505/bctid1119304154
http://link.brightcove.com/services/link/bcpid909858640/bclid1119231505/bctid1119240525
+47 97 11 12 13
31. “It’s interesting that Norwegian NRK
by using YouTube creates a
discussion on another continent with
a promo for program still not aired.”
Tord E. Endrelid, endrelid.com
http://nedre.blogspot.com/2007/06/heinrich-stammler-kontroversen.html
(my translation)
+47 97 11 12 13
32. “Ideas and behavior and messages
and products sometimes behave just
like outbreaks of infectious disease.
They are social epidemics.”
Malcolm Gladwell, “The Tipping Point”
+47 97 11 12 13
44. “Rubenmann shows how we can have
success in multiple platforms by
adapting the content for di erent
target groups. And we don’t need to use
only our own channels to reach our
audience.”
Gunnar Garfors
+47 97 11 12 13
81. History is dominated not by the
predictable
but by the highly improbable -
disruptive, unforeseeable events.
+47 97 11 12 13
82. Most of the money you
make is from things you
weren’t looking for.
But you won’t find them if
you don’t search.
Nassim Nicholas Taleb
+47 97 11 12 13
83. Get your feet wet!
c “a mixed pair” by co ee monster
+47 97 11 12 13
http://www.flickr.com/photos/co ee_monster/305449796