Se ha denunciado esta presentación.
Utilizamos tu perfil de LinkedIn y tus datos de actividad para personalizar los anuncios y mostrarte publicidad más relevante. Puedes cambiar tus preferencias de publicidad en cualquier momento.
“MAKING DO”:
USES AND TACTICS
-
1984
Michel De Certeau
by Özümcan Demir
03/03/2015
WORK+LEISURE
Work+ Leisure= Bricolage
“The dividing line no longer
falls between work and leisure.
These two areas of acti...
LA PERRUQUE
“ the worker’s own work
disguised as work for his
employer”
“making do”
“artistic tricks”
Maybe companies alre...
http://cantyouseeimbusy.com
Google’s 20 percent
of time project
¤	
  
Allowing employees to take one day
a week to work on side projects
Gmail, Googl...
WAYS OF OPERATING
First level: regulates operations
(e.g. factory system)
Second level: a way of turning it
to their advan...
100yilda100ev
http://100yilda100ev.blogspot.com.tr/
100yilda100ev
http://100yilda100ev.blogspot.com.tr/
100yilda100ev
http://100yilda100ev.blogspot.com.tr/
USE OR CONSUMPTION
Consumption: a different
kind of production
“It shows itself not in its
own products but in an art
of u...
SAUSSURE’S IDEAS
operations
----------
capital
parole(act)
--------------
langue(system)
tactic
--------------
strategy
“…...
SPEECH ACT
Enunciation:
1. Realization
2. Appropriation
3. Relational contact
4. The establishment of present
“The speech ...
STRATEGIES AND TACTICS
STRATEGY
•  produce
•  tabulate
•  impose spaces
“strategy is the calculation(or
manipulation) of p...
STRATEGIES AND TACTICS
“A tactic is determined by the
absence of power just as a
strategy is organized by the
postulation ...
THE RHETORICS OF
PRACTICE
rhetorics-index of consumption
“ways of speaking” provide
analysis of “ways of
operating”
rhetor...
CONCLUSIONS
•  De Certeau claims that everyday
life is made up of tactics and
strategies.
•  Strategic model is also
trans...
Próxima SlideShare
Cargando en…5
×

De Certeau- Making Do: Uses and Tactics

2.416 visualizaciones

Publicado el

de Certeau, Michel ‘Making Do: Uses and Tactics’ in Martyn J. Lee (ed.) The Consumer Society Reader, Oxford, UK ; Malden, Mass., USA: Blackwell, 2000, pp.: 162-174.

Publicado en: Diseño
  • Thirteen Signs the Angels Are With You ■■■ http://t.cn/AiuvUCDd
       Responder 
    ¿Estás seguro?    No
    Tu mensaje aparecerá aquí
  • 12 Signs From The Universe When You Are On The... ♥♥♥ https://bit.ly/30Ju5r6
       Responder 
    ¿Estás seguro?    No
    Tu mensaje aparecerá aquí
  • Call In Your Angel Guides - Listen to this empowering free "Miracle Tone" that calls in your angels to help guide, love, support you. Watch as worry disappears and abundance flows into your life. Go here to experience the magic! ♥♥♥ https://bit.ly/30Ju5r6
       Responder 
    ¿Estás seguro?    No
    Tu mensaje aparecerá aquí
  • Sé el primero en recomendar esto

De Certeau- Making Do: Uses and Tactics

  1. 1. “MAKING DO”: USES AND TACTICS - 1984 Michel De Certeau by Özümcan Demir 03/03/2015
  2. 2. WORK+LEISURE Work+ Leisure= Bricolage “The dividing line no longer falls between work and leisure. These two areas of activity flow together.” “A distinction is required other than the one that distributes behaviors according to their place( of work or leisure)” We should question our relationship with spaces as activities becoming less dependent to the place ¤  
  3. 3. LA PERRUQUE “ the worker’s own work disguised as work for his employer” “making do” “artistic tricks” Maybe companies already aware of it but let the workers “trick” themselves in order to satisfy their need for leisure. ¤  
  4. 4. http://cantyouseeimbusy.com
  5. 5. Google’s 20 percent of time project ¤   Allowing employees to take one day a week to work on side projects Gmail, Google Transit, Google Talk and Google News Effectively no longer exists Why?¤  
  6. 6. WAYS OF OPERATING First level: regulates operations (e.g. factory system) Second level: a way of turning it to their advantage (e.g. la perruque) Example: North African living in Paris “Without living the place where he has no choice but to live and which lays down its laws for him, he establishes within a degree of plurality and creativity. By an art of being in between, he draws unexpected results from his situation.”
  7. 7. 100yilda100ev http://100yilda100ev.blogspot.com.tr/
  8. 8. 100yilda100ev http://100yilda100ev.blogspot.com.tr/
  9. 9. 100yilda100ev http://100yilda100ev.blogspot.com.tr/
  10. 10. USE OR CONSUMPTION Consumption: a different kind of production “It shows itself not in its own products but in an art of using those imposed on it.” “They subverted them from within –not by rejecting them or by transforming them, but by many different ways of using them.” “Between the person and these products, there is a gap of varying proportions opened by the uses he makes of them.” If we cannot foresee what people will “produce” at consumption, how can we design? What about user tests? Do people act as if they are ultra-normal users? ¤   ¤  
  11. 11. SAUSSURE’S IDEAS operations ---------- capital parole(act) -------------- langue(system) tactic -------------- strategy “… production furnishes the capital and that users, like renters, acquire the right to operate on and with this fund without owning it.”
  12. 12. SPEECH ACT Enunciation: 1. Realization 2. Appropriation 3. Relational contact 4. The establishment of present “The speech act is at the same time a use of language and an operation performed on it.” This model can be applied to nonlinguistic systems. ¤  Can we use it for design research to understand what will happen during consumption?
  13. 13. STRATEGIES AND TACTICS STRATEGY •  produce •  tabulate •  impose spaces “strategy is the calculation(or manipulation) of power relationships that becomes possible as soon as a subject with will and power can be isolated.” TACTICS •  use •  manipulate •  divert spaces “Tactic is an art of the weak.” “It takes advantages of “opportunities”.”
  14. 14. STRATEGIES AND TACTICS “A tactic is determined by the absence of power just as a strategy is organized by the postulation of power.” “The weaker the forces at the disposal of the strategist, the more the strategist will be able to use deception.” “the more the strategy is transformed into tactics”
  15. 15. THE RHETORICS OF PRACTICE rhetorics-index of consumption “ways of speaking” provide analysis of “ways of operating” rhetorics~tactics “Dwelling, moving about, speaking, reading, shopping and cooking are activities that seem to correspond to the characteristics of tactical ruses and surprises: clever tricks of the “weak” within the order established by the “strong”.”
  16. 16. CONCLUSIONS •  De Certeau claims that everyday life is made up of tactics and strategies. •  Strategic model is also transformed and defeated by its own success: “proper” distinct from everything else, but “proper” has become whole.

×