Many people think of branding as logos and colors. But, there's more to this branding thing than you may realize. *Every encounter a customer has with your product is a brand impression*. Understanding and applying brand will always make your product more successful.
A company’s brand — and how that brand is applied — is the differentiating factor in products. As developers, designers, and product managers, let’s work together to make the most of it in our applications.
2. b I’m unsure of how to integrate
brand into software
a
I’m unsure of what brand
means for product
development
c
I’m afraid of what
software development
will do to my brand
62. Frankenbrand
When you get a different feeling from
different communication channels.
BRAND SPEAKER AND CONSULTANT
Tamsen Webster
IMAGE FROM HTTP://WWW.DOCTORMACRO.COM/
63. Brand is the experience.
Brand empowers.
Brand drifts.
84. Eli
Lydia
I’M A KIDTELLIGENT
COMPOSER
kidtelligent.com
I’M A KIDTELLIGENT
INVENTOR
kidtelligent.com
Kidtelligent
Empower your child.
123 Main Street
Suite 200
Grand Rapids, MI
49506
Kidtelligent
Kidtelligent
Empower your child.
Roger Jansen
616-555-1212
roger@kidtelligent.com
kidtelligent.com
KidtelligentEmpower your child.
KidtelligentEmpower your child.
KidtelligentEmpower your child.
Headline Museo Sans
Special use copy—Museo Sans
Lorem ipsum dolor sit amet, consecte-
tur adipiscing elit. Nulla semper vulpu-
tate diam, eget ullamcorper orci porta
vitae. Aenean tortor ante, fermentum
fermentum sollicitudin vel, scelerisque
sed metus. Donec sed enim ligula, nec
laoreet dui. Aliquam erat volutpat.
Web body copy—Helvetica Neue
Lorem ipsum dolor sit amet, consecte-
tur adipiscing elit. Nulla semper vulpu-
tate diam, eget ullamcorper orci porta
vitae. Aenean tortor ante, fermentum
fermentum sollicitudin vel, scelerisque
sed metus. Donec sed enim ligula, nec
laoreet dui. Aliquam erat volutpat.
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Kidtelligence.
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Kidtelligent
Empower your child.
Increase Your Kidtelligence. kidtelligent.com
ATOMIC OBJECT — KIDTELLIGENT CONCEPT A AUGUST 5, 2010 PAGE 1/4
Ad Concept 1
92. Brand is the experience.
Brand empowers.
Brand drifts.
Brand adapts.
93. Fall in love with the brand
Define the context
Talk to real people
Sweat the (right) details
Keep your eye on the North star
94. Before the build agree on the proper lens
for features & learn from users
PRODUCT OWNERS:
Find a balance between features
that extend capability and aesthetics
DESIGNERS:
Don't de-prioritize brand stories just
because they are not feature.
Brand *is* a critical feature
DEVELOPERS: