Content Marketing strategies to Boost your Search Engine rankings! A solid content marketing plan is the key for any successful SEO campaign. This presentation shares some great Do-it-Yourself tips to help you succeed in content marketing and search engine optimization.

1. Navneet'Kaushal'
CEO'
PageTraffic'

2. Search Often Brings the Most
Highly Qualified Traffic!

3. 3!

4. State'of'Search9'India'
Source:!Netmarketshare!and!business5standard.com!!
Google'
97%'
Yahoo'
1%'
Bing'
1%'
Others!
1%!
Indian'Search'Engine'Market'Share'

5. What'all'has'changed?'

6. Google - More
Information

7. Google - More
Transparent

8. Google - More Visual

9. Bing - More Visual

10. Search Queries – More
Self-Referential

11. Search Queries – Longer, More Descriptive

12. Search Queries – More Time Sensitive

13. Search Queries – More Crowd Conscious

14. AROUND 15% OF THE
SEARCH QUERIES
ARE NEW

15. www.pagetraffic.com-
• Hummingbird!
• Google Panda: 28+ updates
• Google Penguin: 6 updates
• Exact9Match'Domain'(EMD)'Update''
• Page Layout: 2 updates
• 79Result'SERPs!
• Link'Warnings!
• Knowledge'Graph!
• Venice!
• Other'Monthly'Updates:'390'
Google Algorithm is Constantly Changing

16. Audience Search Habits are Changing

17. Audience Search Habits are Changing

18. @iacquire
The Old Consumer Decision Journey
Elias Lewis (Advertising Agency
Hall of Famer) invented this
model (AIDA) in 1898.
via Wikipedia

19. @iacquire
The New Consumer Decision Journey
via Google ZMOT 2012

23. Content Marketing in SEO

24. Content Marketing in SEO

25. Content Marketing Facts

26. Content Marketing Benefits

27. Content Marketing Benefits

28. Content Marketing– the Shift

29. Shift in Balance is happening

30. Link
Building
On-Page
Basics
In 2008,
SEO Was
This

31. LINK
BUILDING
UX
CONTENT
STRATEGY
MOBILE
SITE
SPEED
VIDEO
ON-
PAGE
SEO
CONTENT
MARKETING
In 2014,
SEO is
This

39. Understanding the Customer Journey
The!customer!shopping!journey!can!classified!into!sequenBal!stages.!
Awareness!
ConsideraBon!
Intent!
Due!
Diligence!
Decision!
hHp://gweb5think5tools.appspot.com/customer5journey5to5purchase/!
Not'common,!
mostly!occurs!
with!high!Bcket!
items!

40. Awareness
! Generally!shorter!key!
phrases!!
! Typically!core!business!
terms!or!category!terms!
! Very!high!search!volume!
! Lower!conversion!rates!
! Example:!
! handbags!
! sweaters!
! Dresses!
Awareness'
ConsideraZon'
Intent'
Due'
Diligence'
Decision'

41. Consideration
! Generally!253!word!
keywords!
! one!idenBfier!+!!the!root!
! Lower!search!volume!
! BeHer!conversion!rates!
! Higher!amount!of!
keywords!in!this!stage!
! Example:!
! Brand'+'category!
samsung!mobile!
! Gender'+'category!
Women’s!sweaters!
! Need'+'Category!
plus5size!dresses!
! Brand'+'Discount!
dominos!coupons!
Awareness'
ConsideraZon'
Intent'
Due'
Diligence'
Decision'

42. Intent
! Generally!354!word!keywords!
! two!idenBfiers!+!!the!root!
! Even!lower!search!volume!
! Even!beHer!conversion!rates!
! Example:!
! Local'(keyword)!
samsung!mobile!delhi!
! Brand'+'model'(keyword)!
samsung!galaxy!s5!
! Price'idenZfier'+'brand/product'
category'+'product!
samsung!s4!price!
! Best'+'brand/a^ribute'+'model/
product'type!
best!samsung!mobile!phone!under!
15000!
Awareness'
ConsideraZon'
Intent'
Due'
Diligence'
Decision'

43. Due Diligence
! Common!for!high5Bcket!items!
! Keywords!to!understand!financial!
commitments!
! benefit/return!of!post5purchase,!warranty,!
reviews!(product!specific),!comparison!
! Example:!
! Brand'+'model'+'reviews/customer'
service/a_ermarket'
! Samsung!galaxy!s5!reviews!
! Samsung!galaxy!s5!warranty!
! whirlpool!gold!refrigerator!reviews!
! samsung!s4!vs!nexus!5!
! 2012!honda!city!resale!value!
! Less!common!for!most!retail!shopping!
Awareness'
ConsideraZon'
Intent'
Due'
Diligence'
Decision'

44. Decision
! Generally!4+!word!keywords!
! four!or!more!idenBfiers!+!!the!root!
! Can!include!“Buy”!or!“Shop”!
! exact!specs!of!product!search!
! Example:!
! Buy'+'brand'+'model'+'a^ribute'+'
value'prop!
! Google!nexus!5!free!shipping!
! levis!jeans!size!38!
!
! Brand'+'model'+'pricing'+'value'prop!
! sony!cybershot!dsc!wx50!digital!
camera!cheap!
!
Generally!fewer!keywords!in!this!stage,!
many!customers!convert!via!direct!load!
Awareness'
ConsideraZon'
Intent'
Due'
Diligence'
Decision'

45. LINK BUILDING
IS NOT DEAD.

46. Forget
keywords as
anchor texts

47. Build Links
WITH Your
Content to Win.

52. Pick Content Type

53. Pick Content Type

57. Build Content With High Search Link Intent
KEYWORD!“FACTS”!
KEYWORD!“INFORMATION”!
KEYWORD!“DATA”!

58. Learn the art of storytelling
Copyright!©!www.pagetraffic.in!

61. Use'Different'Media'Formats'

66. Promote

71. Measure'

74. Website: www.pagetraffic.com
Email: navneet@pagetraffic.com
Twitter: @navneetkaushal
Blog: www.pagetrafficbuzz.com
Facebook: www.facebook.com/pagetraffic.in
THANK YOU!