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20 Ideas for Marketing Your Business with Social Media

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Sarah Page
Sarah Page

The document discusses strategies for marketing a business using social media. It provides tips for using Facebook offers, boosting Facebook posts, using cover photos as advertising on Facebook, participating on Yelp and Foursquare, being human in social media posts, creating a sense of urgency, giving insider perks, showcasing the business, hosting contests, using Facebook advertising, thinking outside the box, piggybacking on events, starting a blog, using Pinterest to make sales, and integrating social media marketing with other marketing. The presentation encourages businesses to engage with customers on social media and call the consultant for help with their social media strategy.

TecnologíaEmpresariales
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www.sarahtpage.com For Marketing Your Business with Social Media 2September 18, 2013
www.sarahtpage.comSeptember 18, 2013 3 Sarah T. Page Consulting, LLC
www.sarahtpage.com GET THESE SLIDES HERE: http://sarahtpage.com/LakeTravis Sarah T. Page Consulting, LLC September 18, 2013 4
www.sarahtpage.com Use Facebook Offers September 18, 2013 5
www.sarahtpage.com Facebook Offers Everyday Hero September 18, 2013 6  Affordable and great for brand awareness  Spent $3.70 and drove over $200 in business  102 offers claimed/5 redeemed  Redemption rate on this offer was low  Ask your community to share!
www.sarahtpage.com Facebook Offers Sarah T. Page Consulting, LLC September 18, 2013 7
www.sarahtpage.com Boost Your Posts September 18, 2013 8
www.sarahtpage.com Facebook Boosted Posts Sarah T. Page Consulting, LLC September 18, 2013 9
www.sarahtpage.com Facebook Boosted Posts Sarah T. Page Consulting, LLC September 18, 2013 10
www.sarahtpage.com Facebook Boosted Posts Sarah T. Page Consulting, LLC September 18, 2013 11
www.sarahtpage.com Use Cover Photos as Advertising September 18, 2013 12
www.sarahtpage.com Sarah T. Page Consulting, LLC September 18, 2013 13
www.sarahtpage.com Sarah T. Page Consulting, LLC September 18, 2013 14
www.sarahtpage.com Sarah T. Page Consulting, LLC September 18, 2013 15
www.sarahtpage.com Participate on Yelp September 18, 2013 16
www.sarahtpage.com Sarah T. Page Consulting, LLC September 18, 2013 17
www.sarahtpage.com Claim Your Yelp Space  Step 1: Search for your business  If your business is not listed, click Add a Business  Step 2: Click “Work here? Unlock this business page”  Step 3: Create a business account using a neutral email address  Step 4: Phone authentication process  Step 5: Fill out profile information  Great video tutorial in Yelp Support for Business Owners
www.sarahtpage.com Sarah T. Page Consulting, LLC September 18, 2013 19 Respond to Reviews
www.sarahtpage.com Sarah T. Page Consulting, LLC September 18, 2013 20 Add or Correct Information
www.sarahtpage.com Participate on Foursquare September 18, 2013 21
www.sarahtpage.com Sarah T. Page Consulting, LLC September 18, 2013 22 See What Customers Are Saying
www.sarahtpage.com Sarah T. Page Consulting, LLC September 18, 2013 23 Reward Loyal Customers
www.sarahtpage.com Be Human September 18, 2013 24
www.sarahtpage.com Sarah T. Page Consulting, LLC September 18, 2013 25 The most awesome example EVAH!
www.sarahtpage.com Sarah T. Page Consulting, LLC September 18, 2013 26
www.sarahtpage.com Create a Sense of Urgency September 18, 2013 27
www.sarahtpage.com Sarah T. Page Consulting, LLC September 18, 2013 28
www.sarahtpage.com Sarah T. Page Consulting, LLC September 18, 2013 29
www.sarahtpage.com Sarah T. Page Consulting, LLC September 18, 2013 30
www.sarahtpage.com Give Insider Perks September 18, 2013 31
www.sarahtpage.com Sarah T. Page Consulting, LLC September 18, 2013 32
www.sarahtpage.com Sarah T. Page Consulting, LLC September 18, 2013 33
www.sarahtpage.com Showcase Your Business September 18, 2013 34
www.sarahtpage.com Sarah T. Page Consulting, LLC September 18, 2013 35 Show Your Products or Services
www.sarahtpage.com Sarah T. Page Consulting, LLC September 18, 2013 36 Introduce Your Employees
www.sarahtpage.com Sarah T. Page Consulting, LLC September 18, 2013 37 Show How Products Are Made
www.sarahtpage.com Integrate Your Marketing September 18, 2013 38
www.sarahtpage.com Sarah T. Page Consulting, LLC September 18, 2013 39
www.sarahtpage.com Sarah T. Page Consulting, LLC September 18, 2013 40
www.sarahtpage.com Ask Your Customers Questions September 18, 2013 41
www.sarahtpage.com Sarah T. Page Consulting, LLC September 18, 2013 42
www.sarahtpage.com Sarah T. Page Consulting, LLC September 18, 2013 43
www.sarahtpage.com Sarah T. Page Consulting, LLC September 18, 2013 44
www.sarahtpage.com Like/Comment as Your Page September 18, 2013 45
www.sarahtpage.com Sarah T. Page Consulting, LLC September 18, 2013 46
www.sarahtpage.com Sarah T. Page Consulting, LLC September 18, 2013 47
www.sarahtpage.com Host a Contest September 18, 2013 48
www.sarahtpage.com Sarah T. Page Consulting, LLC September 18, 2013 49
www.sarahtpage.com Sarah T. Page Consulting, LLC September 18, 2013 50
www.sarahtpage.com Use Facebook Advertising September 18, 2013 51
www.sarahtpage.com Sarah T. Page Consulting, LLC September 18, 2013 52 Why advertise on Facebook?  Huge audience  Highly targeted  Social recommendations  Cost effective  EASY!
www.sarahtpage.com Use Twitter for Market Research September 18, 2013 53
www.sarahtpage.com Sarah T. Page Consulting, LLC September 18, 2013 54
www.sarahtpage.com Sarah T. Page Consulting, LLC September 18, 2013 55
www.sarahtpage.com Think Outside the Box September 18, 2013 56
www.sarahtpage.com Sarah T. Page Consulting, LLC September 18, 2013 57
www.sarahtpage.com Sarah T. Page Consulting, LLC September 18, 2013 58
www.sarahtpage.com Use QR Codes … Wisely September 18, 2013 59
www.sarahtpage.com Sarah T. Page Consulting, LLC September 18, 2013 60
www.sarahtpage.com Sarah T. Page Consulting, LLC September 18, 2013 61
www.sarahtpage.com Piggyback on Events September 18, 2013 62
www.sarahtpage.com Sarah T. Page Consulting, LLC September 18, 2013 63
www.sarahtpage.com Sarah T. Page Consulting, LLC September 18, 2013 64
www.sarahtpage.com Start a Blog / Become a Subject Matter Expert September 18, 2013 65
www.sarahtpage.com Sarah T. Page Consulting, LLC September 18, 2013 66
www.sarahtpage.com Sarah T. Page Consulting, LLC September 18, 2013 67
www.sarahtpage.com Use Pinterest to Make Sales September 18, 2013 68
www.sarahtpage.com Sarah T. Page Consulting, LLC September 18, 2013 69
www.sarahtpage.com Sarah T. Page Consulting, LLC September 18, 2013 70
www.sarahtpage.com Sarah T. Page Consulting, LLC September 18, 2013 71
www.sarahtpage.com Sarah T. Page Consulting, LLC September 18, 2013 72 Can I Help? Call Me!
www.sarahtpage.com Sarah T. Page Consulting, LLC September 18, 2013 73 Linkedin.com/in/sarahpage @pagetx Instagram.com/stpconsulting Pinterest.com/sarahtpage Sarah Page, Principal Sarah T. Page Consulting, LLC http://sarahtpage.com sarah@sarahtpage.com 512-914-8873 Follow Me
www.sarahtpage.com QUESTIONS? September 18, 2013 74

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20 Ideas for Marketing Your Business with Social Media

Notas del editor

  1. The restaurant doesn't typically do a brisk lunch business.Note that the paid reach was only 526.  The majority of the views came from viral views - aka shares.  Over 7k total views.  Also note that it was only shared 11 times, so asking for the share is important. There were also 10 new likes on the page during the offer.  I attribute this to the offer and shares.