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Social Media KTH X

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Social Media KTH X

  1. 1. KTH X 18 March 2010 Paul Johannesson
  2. 2. “Social media is media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques.” (Wikipedia)
  3. 3. Mass media broadcast monologues Social media support dialogues and conversations
  4. 4. Social media is about sharing Ideas Experiences Recommendations Photos Videos Bookmarks Gossip ...
  5. 5. 3,600,000,000 photos June 2009 5000 photos uploaded every minute All content user generated Content structured and ranked based on user comments and recommendations
  6. 6. 412 years the total length of videos June 2009 13 hours uploaded every minute
  7. 7. Social Bookmarking Sharing your bookmarks 200 Web sites bookmarked every minute Users tag web sites
  8. 8. Tag cloud a list of tags where size reflects popularity
  9. 9. From Only Consuming Media to • Producing • Combining • Critiquing • Structuring • Publishing • Sharing •...
  10. 10. BLOGS – weB LOGS Originally online diaries Today any web site that works as a media platform for a person or group
  11. 11. Social production A model of production where many people coordinate their work using social media technologies mostly without hierarchical organisations
  12. 12. 3,200,000 entries in the English Wikipedia 350,000 entries in the Swedish Wikipedia Anyone can edit
  13. 13. Collaborative Editing Jointly editing texts, pictures, spreadhsheets, mindmaps and other information artifacts
  14. 14. Social Network A collection of people (nodes) that are bound together by various relationships (ties)
  15. 15. Social Network A platform, built on social media technologies, that supports relationships between individuals
  16. 16. Why Social Networks Keep in touch with remote friends Find friends of friends 400,000,000 active users 50% of active users log on to Facebook in any given day
  17. 17. Microblogging What are you doing now? 140 characters 50,000,000 tweets a day
  18. 18. Relations or Transactions “delete all your energy sucking social-networking profiles, kill your fake virtual friends, and completely do away with your Web2.0 alterego”
  19. 19. Who owns the information on the Internet?

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