PPT of Green marketing in furniture industry with a case study.

1. BY
IN FURNITURE
PALLAVI INDUSTRY
PRIYA
&
SHIVANGEE
VERMA

2.  Green marketing refers to the process
of selling products or services based
on their environmental benefits.
Such a product or service may be
environmentally friendly in itself or
produced or packaged in an
environmentally friendly way.

3. Also called environmentally friendly
furniture or sustainable furniture
Are typically made from recycled,
reclaimed or sustainably produced
materials
Uses environmentally responsible and
green production processes

4. Development of green enterprise
development strategy
Achieve certification like
(ISO14000) certification, the green
label etc
to take a different approach to the
green consumer awareness
education

5.  Eco-labeling programs can help businesses and
entrepreneurs identify the best green office
furniture:
Forest Stewardship Council (FSC) Certification is
awarded to furniture made from sustainably
harvested wood.
A Green Guard certification shows that the
furniture is made from non-toxic finishing
materials.
Cradle to Cradle (C2C) Certification  indicates
that the furniture is made from safe materials
that are completely recyclable.

6. Requires efforts like selection of
raw materials etc....
A very limited application of solid
wood, solid wood furniture to meet
the needs of customers
Try and develop a variety of cheap
fast-growing wood (Indus wood,
poplar wood) furniture market.

7. 
Reclaimed materials
Recycled/recyclable metal and plastic
Mango wood
Rubber wood
Wheat board
Cork

8.  Three popular materials that go into making
green office furniture are metal, wood and
recycled plastic.
 Steel or aluminum furniture is a good choice
because it is often both recycled and
recyclable.
 Sustainable wood furniture is growing in
popularity among environmentally sensitive
consumers.
 Furniture made from wood reclaimed from old
factories, railway tracks, buildings, bridges etc.
is also an excellent option.

10. The production process is compatible with ecosystem
It is compatible with goals of the company
It satisfies the consumers

14. • Structured Green produces designs that
last a lifetime and beyond.
• It produces furniture from locally
grown, renewable wood, reclaimed or
recyclable materials or FSC certified
wood.
• They use nontoxic finishes, the
adhesives are water-based, and the
furniture is finished with food grade
Tung oil and local beeswax.

15. STRENGTHS WEAKNESS
It uses Reclaimed materials High cost
It uses Recycled/recyclable metal Undifferentiated products and
and plastic service
Quality processes and procedures Competitors have superior
access to
Strong brand or reputation distribution channels
OPPORTUNITY THREATS
New competitors
Developing market
Price war
Moving into new attractive market
segments Competitor has a new, innovative
substitute product or service
A new international market Increased trade barriers
A potential new taxation on your
Removal of international trade
product or service
barriers

16. The retail industry – including the furniture industry, the
apparel industry, and convenience stores -- experiences
more fluctuations than perhaps any marketplace. Seasonal
effects and the changing economy are market forces that
tend to drive the success of the retail industry.

17. • The furniture industry in India is considered as a "non
organized" sector, with handicraft production accounts for
about 85% of the furniture production in India.
• The furniture sector in India only makes a marginal
contribution to the formation of GDP, representing just a
small percentage (about 0.5%).
• Among all the types of furniture used, office furniture
segment is the one that boasts the most important
companies, both from the point of view of size and of the
technological innovation of the production.
• The furniture industry employs a total of around 300,000
workers.

18.  HOMETOWN
 JD GROUP
 FEATHERLITE
 NEELKAMAL

22.  Hometown, a unique, first of its kind home improvement retail
format in India,
 A one-stop destination for complete home-making solutions.
 It provides consumers, all that goes into building a house and
everything to make it a ‘Home’, all under one roof.
HomeTown’s range of products include:
 Furniture
 Bath and Sanitary Ware
 Modular Kitchens
 Paints and Wallpaper
 Tiles and Wooden Flooring
 Carpentry and Hardware
 Furnishings and Accessories
 The format also offers a one of its kin

23. 
Furniture Bazaar is the specialty Furniture & Home Décor Store
 it offers a complete range of quality furniture, modular
kitchens, lighting, furnishings, crockery and home accents at
affordable prices. The store provides a live display of living
rooms, bedrooms & modular kitchens with furnishings and
accessories to provide customers a first hand look and feel of
how the furniture would look in their homes.
Sourced from various international destinations, the store caters
to the furniture and home décor needs of your entire family.
At Furniture Bazaar you will find the a live display of living
rooms, bedrooms & modular kitchens with furnishings and
accessories to provide you a first hand look and feel of how the
furniture would look in your home.

24. Strengths Weaknesses
•Lack of marketing expertise
•Exclusive access to natural resources •Competitors have superior access to
•New, innovative product or service distribution channels
•Location of your business
•Cost advantage through proprietary know-
how
•Quality processes and procedures
•Strong brand or reputation
Opportunities Threats
•Developing market (China, the Internet) •A new competitor in own home market
•Mergers, joint ventures or strategic alliances •Price war
•Moving into new attractive market segments •Competitor has a new, innovative substitute
•A new international market product or service
•Increased trade barriers

27. www.firstresearch.com/Retail-
Industry-Analysis.aspx
www.furnituretoday.com/
www.worldfurnitureonline.com
www.retailmap.co
www.thegreenmarket.blogspot.com