Se ha denunciado esta presentación.
Utilizamos tu perfil de LinkedIn y tus datos de actividad para personalizar los anuncios y mostrarte publicidad más relevante. Puedes cambiar tus preferencias de publicidad en cualquier momento.

How to Pick The Perfect Topic For Your Email Opt-in Lead Magnet

539 visualizaciones

Publicado el

Want more email subscribers? Then you need a lead magnet.

This is the second SlideShare in my "How To Create a Lead Magnet" series.

Here I explain how to find out what your audience's biggest questions are. It's basically market research, but market research specifically designed to show you which lead magnet topics your subscribers will find irresistible.

The next SlideShare in this series walks you through how to choose the right format for your lead magnet. Lead magnets don't have to be just words - they can be videos, coupons, audio files and more.

If you liked this SlideShare, be sure to check out the video version of it on YouTube: http://youtu.be/zYrLvH7Su5w

Want to learn even more about how to build your email list? Check out List Building Coaching: http://pamneely.com/list-building-coaching/

Publicado en: Marketing
  • Sé el primero en comentar

How to Pick The Perfect Topic For Your Email Opt-in Lead Magnet

  1. 1. How to Find Out What Your Ideal Subscribers Desperately Want to Know PAM NEELY build your list, build your business
  2. 2. You can use these techniques to come up with ideas for any piece of content But I am going to focus a bit on lead magnets here. PAM NEELY build your list, build your business
  3. 3. First thing: Who’s your ideal subscriber? To answer this, figure out who your best clients, customers or supporters have been. PAM NEELY build your list, build your business
  4. 4. To answer this, figure out who your best clients, customers or supporters have been. The 80/20 rule can be helpful. Which 20% of your audience has contributed the most to your business or project? Those are your ideal subscribers. PAM NEELY build your list, build your business
  5. 5. Once you know who they are… What do they have in common? Do they tend to read the same news sources? The same blogs? Do they shop at the same companies? Live in the same place? PAM NEELY build your list, build your business
  6. 6. The next step to figure out what these people really want to know is to find places where they gather and share ideas and comment. Places like Facebook groups, LinkedIn groups, forums, and popular blogs. You can also learn a lot from Amazon book reviews. PAM NEELY build your list, build your business
  7. 7. Spend at least an hour finding these groups/places and reading comments Consider taking notes about which common questions come up, what issues are controversial and what people struggle with most. Those are all potential lead magnet topics. PAM NEELY build your list, build your business
  8. 8. Other places to find out what your audience wants to know are • Quora • YouTube • Blopboard • Yahoo Answers PAM NEELY build your list, build your business
  9. 9. One of the best way to find out what your audience wants to know is to see what your competitors are doing Use BuzzSumo to see which content of theirs gets shared the most and by whom. Also sign up for their email lists and follow them on social media. PAM NEELY build your list, build your business
  10. 10. Bonus: Set up Google Alerts for your primary keywords Include your competitors’ names and websites so you can see what they’re doing online. PAM NEELY build your list, build your business
  11. 11. Topsy can also help you compare how popular topics are PAM NEELY build your list, build your business
  12. 12. Google Trends can tell you how popular a topic has been over time It can also show you breakout terms – keywords that have seen searches spike. PAM NEELY build your list, build your business
  13. 13. Spend 1-4 hours doing research on what your audience wants to know Consider creating an Excel sheet of top questions or areas of interest. PAM NEELY build your list, build your business
  14. 14. While you’re doing this research, capture links and resources to use later for your lead magnet creation. Also make notes about any places you might want to guest blog post for or partner with. PAM NEELY build your list, build your business
  15. 15. At the end of your research, you’ll probably know what your lead magnet should be about In the next tutorial we’ll talk about which format to deliver your lead magnet in. PAM NEELY build your list, build your business
  16. 16. Like this SlideShare? See more on PamNeely.com, where you can sign up for list building tips or join List Building Coaching PAM NEELY build your list, build your business

×