Content Stew

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Pamela Slim shares a strategy for developing compelling content that will feed a deep hunger in your audience and make people attracted to working with you as a coach or consultant. Find more information at www.escapefromcubiclenation.com

Business Self Improvement Technology

ContentCC Stew Cooking up a pot of juicy goodness to keep Your People healthy and well-fed

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This multimedia presentation to NACUFS covers market research performed by The Pulse Group on changes in college students' dining palates and behaviors, from freshman year through graduate school. Performed at Stanford University, the research shows how the evolution of campus diners during their years of study can be successfully supported through targeted dining options. This presentation documents transitions in student eating choices and dining patterns. It explores how campus dining operators can support community-building through dining programs. It offers marketing and communications insights, and tactics for elevating the campus dining experience in both residential and retail settings. Included are videos with students describing dining experiences in their own words: classic freshman mistakes, college dining peer pressure, college student palate changes, eating pattern changes, and gains in college student food knowledge. Ethnography of Student Campus Dining Lifecycle shows --the significant changes in the food experience expectations of 18- to 24-year-olds, --the choice architecture that motivates college dining behaviors, --and how campus dining operators can go beyond just providing food to supporting the variety of student diners on a campus.

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Catherine Jeans has been working with children’s nutrition for the past six years, specialising in family health, including babies, toddlers and teens. Working with children presents various challenges as a nutritional practitioner – not only getting the child to jump on board with the changes, but as important, making sure the parents are able to motivate their child and make the time to help them prepare the right food. In this webinar, Catherine will go through: – Logistical challenges – managing parents and their expectations, at what point to include children in consultations and how to talk to children about weight loss, digestive health and sugar. -The realities of changing a child’s diet – what can you realistically achieve and how to motivate children to change. – Case studies from babies to teens – Catherine will go through various case studies from her practice, including allergies, food intolerances, Coeliac disease, weight management and sugar addicts.

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During my training, I studied over 100 dietary theories, practical lifestyle management techniques, and innovative coaching methods with some of the world’s top health and wellness experts. My teachers included Dr. Andrew Weil, Director of the Arizona Center for Integrative Medicine; Dr. Deepak Chopra, leader in the field of mind-body medicine; Dr. David Katz, Director of Yale University’s Prevention Research Center; Dr. Walter Willett, Chair of Nutrition at Harvard University; Geneen Roth, bestselling author and expert on emotional eating; and many other leading researchers and nutrition authorities.

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Content Stew

1. ContentCC Stew Cooking up a pot of juicy goodness to keep Your People healthy and well-fed

3. Your People

5. What’s Your Problem?

7. Me vs. Them Content How to make a good living Me and my yacht Cute stories about my cat Fluffy with invites for cat lovers to share theirs Cute stories about my cat Fluffy What I did on my summer vacation and here’s how it applies to solving your problem What I did on my summer vacation Them Me

8. Let’s go crazy with content

9. Your thing

10. Choosing your serving dishes Presentations Workshops Live V-cast Video Podcast Teleclass Audio Autoresponders Ezines Blog posts Articles Written

11. Get Cooking! -Pamela Slim www.escapefromcubiclenation.com

Content Stew

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