3. Doors
Most doors are opened.
This makes me feel that shops
are welcome customers.
Easy for customers to go inside.
4. Environment
The sign letterings are not quite big.
The letterings don’t really tell or represent their
products, but fonts may create feeling for the
customers.
Most shops’ color scheme I dropped by are bright
and colorful colors. Only one shop that sells
aromatic oils use black color, which creates
mysterious and chic atmosphere.
5. Environment
Ceilings are quite high because those shops are in shopping malls, which
create more sparse and airy atmosphere.
Most shops are brightly. Only one shop that sells aromatic oil that uses
lowlight to create mystery feeling.
Only shop that sells CD and DVD plays music, it fits the environment. The
bookshop, accessories shop and aromatic oils shop don’t play music.
The stores are quite sparse with merchandise.
Most cash registers are located near the back of the stores, near the corner.
But the bookshop’s cash register is near the door.
6. Environment
Colorful and bright atmosphere effect customers’ feeling.
Environment can have influence over value of merchandise. Tasty and chic
design can effect the customers‘ feeling about the merchandise.
Bright, cozy, tasty design of the store make customers want to stay longer.
7.
8. Things I obser ve...
Products display really encourage customer’s decision.
Stylish and chic designed stores motivate customers to stay longer and explore the store.
Most customers who come alone will stay in the bookshop longer, but in the accessories shop or
clothes shop, people tend to come with others and consult each other about products.
Products on sale or promotion should be in the front of the store or at eye level with the big sign of
SALE. They will definitely catch customers’ eyes and attention.
You should display some small products with low price near the cash register because customers
tend to have time to explore while waiting there and might buy more.
