1. Top Data Enrichment Tools in 2022
The importance of data quality in delivering improved campaign results is
well acknowledged among B2B sales and marketing professionals (89
percent ). At the same time, half of firms have a poor level of confidence in
the data they utilise. Companies frequently rely on simple information like
a prospect’s email address, name, and phone number when making critical
business decisions.
This type of data is unquestionably critical for any sales dataset. It is,
however, far from sufficient if you want to create a highly individualised
and precisely targeted campaign. Consider employing data enrichment
tools to help you obtain more accurate data points on your leads.
What Is Data Enrichment?

2. Data enrichment is the process of adding information from additional
sources to your primary dataset. Data enrichment technologies function by
combining first-party data obtained by your marketing and sales teams
with customer data from other internal systems, like as CRM, or data from
third-party sources.
If your dataset is missing certain information such as firm size, prospect job
title, or place of origin, data enrichment tools supplement your existing
data with external statistics. This allows you to better target leads who most
closely match your ideal customer profile (ICP). Contact enrichment
improves the quality of your dataset and, as a result, boosts the sales team’s
performance.
Top 5 Data Enrichment Tools :-
The competition between data enrichment firms is only increasing as the
big data market grows wealthier every year. While new enterprises emerge,
existing businesses develop innovative data solutions to stay afloat.
Regardless of where it comes from, all customer data starts off as raw data.
Data can be gathered from a variety of sources, including email lists, social
media, and website traffic.
When client data is collected, it is gathered and stored in a central data
store, where it is largely useless outside of a certain context.Data
enrichment adds value to raw data by supplementing it with other data.
Here are the top five greatest data enrichment technologies, both new and
old, to consider when looking for a partner to help you boost your sales in
2022.
1) Clearbit :
Clearbit is a marketing data engine that aids in the identification of
prospects and the personalization of marketing and sales interactions with
them. Data enrichment is one of the services they provide.

3. To acquire a deeper understanding of each lead and drive conversion, you
can determine the ideal customer profile analysis, contact and company
details, and more.
Clearbit integrates with Salesforce, Zapier, HubSpot, Slack, and Marketo, as
well as other CRMs and marketing platforms. For lead capture, lead
nurturing, lead scoring, and lead capturing, this tool is simple to use.
Clearbit was really accurate, yet if you just want personal contacts in
addition to commercial information, it may work better for email addresses
older than six months
2) Crunch base Enterprise :
Crunch base is a well-known start-up website that provides access to a large
database of investors, investment rounds, and financing opportunities.
They do, however, sell their data to B2B companies for business reasons.
They describe their data solution as “all-in-one prospecting software” that
assists in selecting which organisations to target and who to contact for
decision-makers.
Crunch base data enrichment is simple to incorporate into your CRM
system, or you may just save it as a CSV file for additional analysis. Their
information can be utilised to improve email customization or as a market
research tool.
Features: For both start-ups and investors, this is a reputable source of
data with solid inside knowledge.

4. Pricing: They provide a free Basic plan with basic information, a $29
monthly Starter plan with the ability to follow and monitor some firms, and
a $49 monthly Pro plan with access to Crunch base’s entire set of
prospecting tools. There is also an Enterprise plan that is reviewed on a
case-by-case basis.
3) Lead Genius :
For almost a decade, Lead Genius has been on the market. What began as a
small start-up in 2011 has now grown into one of the most well-known lead
enrichment solutions for B2B sales prospecting. To ensure that only high-
quality data is retrieved, their intelligent data service blends automation
and human touch.
Lead Genius allows you to generate a targeted lead dataset from scratch or
add more data points to an existing list. Another useful feature of Lead
Genius is the ability to do A/B testing on your outreach effort to discover
which databases result in better conversions.
Lead Genius can assist you in filling in any gaps you may have regarding
potential customers, as well as track potential buying signals, events, and
triggers for the entire firm you’re following. They’ll keep an eye on social
media, job openings, and press releases to help your company figure out
when it’s time to make a change.
If someone is considering scaling up, for example, this might be a good
moment to introduce an Enterprise-grade solution!
A/B testing and go-to-market strategy support are included.

5. Pricing: For a price quote, contact them directly.
4) Zoominfo:
Zoominfo is a data and software platform that offers a wide range of
business solutions, such as contact and company searches, sales
interaction, web form optimization, orchestrations, and more. Sales,
marketing, recruiting, and operations departments can choose from four
different data packages.
Zoominfo’s lead enrichment technology is powered by the DiscoverOrg
database, which they purchased in 2019. It provides access to the world’s
largest datasets. This enables them to extract the most useful information
about your prospects, such as their intent data.
The only disadvantage of processing such a large volume of data is that
updating the dataset can take longer than expected, especially because it is
normally reviewed manually for accuracy.
Features: A bewildering array of data solutions, as well as access to
extremely big datasets.
For a price quote, please contact them. As a trial, they also provide a free
Community Edition product.
5) Pipl:
With a database spanning over 3 billion unique contacts from 150+
countries, Pipl’s data enrichment technology is undoubtedly strong.
Pipl shines at gathering all of this information about a contact; even
collecting a lead’s previous work history might help you get a sense of how
to engage with them when your sales team contacts them.

6. Pipl’s API is also accessible and perfect for easy integration thanks to
developer-friendly libraries of code. It also has a lot of positive online
feedback, so it’s not a fine way to start.
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