Following the massive deployment of new mobile technologies and social media, sources of data regarding organizations’ customer and staff behaviors keep increasing. However only a few companies are able to have a real knowledge of all the corresponding data. Big Data management provides new capabilities both in term of velocity and volume of heterogeneous data processing. Those new systems impact directly the way organizations manage operational data monitoring, and are still complex to implement. The first benefit of Panoratio is to allow organizations to handle the strategic dimension of Big Data, to serve companies’ challenges and business priorities before to implement new optimized operational monitoring systems.