1. IBig Data: Benefits of a Strategic Vision I 1
PANORATIO
Big data : Benefits of a strategic vision
White Paper
Executive Summary
Following the massive deployment of new mobile technologies and social media, sources of
data regarding organizations’ customer and staff behaviors keep increasing. However only a
few companies are able to have a real knowledge of all the corresponding data.
Big Data management provides new capabilities both in term of velocity and volume of
heterogeneous data processing. Those new systems impact directly the way organizations
manage operational data monitoring, and are still complex to implement.
The first benefit of Panoratio is to allow organizations to handle the strategic dimension of Big
Data, to serve companies’ challenges and business priorities before to implement new
optimized operational monitoring systems.

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New business needs
Business departments, starting with Marketing and Finances, have obviously understood the
primary benefits they can take from processing all new available data. They have easily
identified associated use cases, such as:
Commercial performance, customer awareness, marketing campaigns analysis, market
segmentation
Cost killing, fraud detection and risk management
There are (…) broad ways in which using big data can create value.
First, big data can unlock significant value by making information transparent and usable at much higher
frequency.
Second, as organizations create and store more transactional data in digital form, they can collect more
accurate and detailed performance information on everything from product inventories to sick days, and
therefore expose variability and boost performance. Leading companies are using data collection and
analysis to conduct controlled experiments to make better management decisions.
Big data: The next frontier for innovation, competition, and productivity – McKinsey Global Institute
However, implementing a Big Data management system is a complex project:
It involves data storage: installation of a new business intelligence and associated
database management sytem is necessary to gather all available data in a single
datamart. This means a large project requiring the involvement of the IT department.
It strongly impacts operational data analysis within data centers ; statisticians and
technical analysts have to integrate new data analytics capabilities to provide results
that are useful for the business. This takes time.
Organizational and technical challenges of such an implementation cannot be underestimated:
such a project necessarily involves new actors, and requires all stakeholders to converge on a
consistent data view. It should therefore integrate a major change management process
within the organization. Also in such a context, the ability to establish close relationships with
the IT department is essential.
However, facing huge volumes and diversity of data, it is not simple to address all choices that
are required to align everyone on a common view: a strategic business vision of data should be
considered up front the IT vision in order to implement a data center that is truly adapted to
your business priorities.

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A strategic vision before the implementation of an operational
solution
Reconciliation of all accessible and often unknown data can provide business experts with the
real information they need to identify the essential trends of their business, and clarify the
strategic decisions that have to be made.
This first analysis is a prerequesite to the definition of key performance indicators and the
implementation of associated data monitoring system.
Panoratio provides business executives with a rapid and independant
strategic analysis of their data, to facilitate decision making as required
to manage operations over time. Because it relies on a simple copy of
production data, the process is not invasive, minimizing the involvement
of IT departments. This ensures that business owners keep control over
their project.

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The strategic analysis approach proposed by Panoratio
Panoratio is provided through a SaaS online service. It does not require any installation on
customer premises.
A first analysis of your customer data performed jointly with Panoratio experts allows you to
identify reconciliation axes, and to create a data model that will be used as a baseline
reference model for future analyses, and reporting as required by your business experts.
Based on a sophisticated big data analysis engine, resulting from more than 10 years
experience within the insurance and pharmaceutical industry, Panoratio toolset quickly
handles large volumes and variety of structured data, to perform on demand, complex, in-
memory analysis on multiple large data sets.
Crossing historical and transactional independent data results into new patterns and allows to
identify risks and opportunities. The speed of processing ensures a quick diagnosis so you can
use the service as a prospective discovery tool to identify trends before scrolling down into in
depth analysis as required.
Analysis results can be provided on-demand through multiple reports as required, from simple
spreadsheets to sophisticated graphics.

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About Panoratio
Created in 2003, Panoratio is a spin-off of German industry giant Siemens that is dedicated to
the delivery of big data analytics solutions for B-to-B solution providers.
Specializing in the investigative and predictive analysis of large volumes of heterogeneous
data, Panoratio partners with providers to deliver a unique Big- Data-as-a-Service (BDAAS)
approach to rapidly build up customer services and/or solutions in the areas of strategy and
innovation, based on the automated analysis of their customers’ data.
Panoratio’s business model is simple and straightforward: we devote 100% of our time to
developing our Panoratio BDAAS platform and creating best practices that directly support our
consulting and managed services partners. This channel sales model allows us to remain
focused on our core competency while providing the highest value for our partners and their
customers.
Originally focused on the insurance and pharmaceutical industries, Panoratio’s customer base
has expanded to include partnerships with data-driven solution providers such as audit and
financial services companies, marketing strategy consulting organizations, and retail and
telecommunications providers.
Panoratio is headquartered in San Francisco, CA with offices in Boston, MA and Munich,
Germany
www.panoratio.com