A short overview of what is needed from a platform perspective to support a compelling Experience Driven Commerce strategy.

1. Paolo Mottadelli
Sr. Mgr. Technical Marketing The Experience Driven Commerce
@paolomoz
Platform
hybris
Adobe® Marketing Cloud

2. Integrated Platform
Websites
Out of the Box Shop
Experience
E-commerce Backend
✓ Embedded hybris Server
✓ User Management
✓ Catalogue Import
✓ Product Synchronization
✓ Cart Synchronization
✓ Search
✓ Front End Components
✓ Multi - Catalogue
✓ Promotions

3. scripting
Standards
Integration in a nutshell comp
Adobe
commerce hybris
RESTful API
hybris
OSGi bundles

4. Target Everything
Let the Context drive

5. Agency
Digital Asset Management ++
Creative Cloud Share
Integration Creative
Cloud
Share
Share
Freelancer
In-house Digital
Asset
Management
Beach House?
Firewall

6. Cover Story
A
Editorial Content Manuscript
Editing
A A
Flow in columns
Flow around Inserts

7. Multi Channel Experience
Responsive Design
2.7MB 1.9MB 1.7MB 600kB
Great mobile experience
One template
Optimized Assets
Single HTML

8. Interactive
What’s in it Agency
Partner interaction points comp design
Adobe
commerce hybris
✓ Design:
✓ templates
✓ components
✓ landing pages
Implementation hybris
✓ Implement: Partner
✓ components
✓ Extend:
✓ commerce framework
✓ hybris implementation

9. Paolo Mottadelli
Sr. Mgr. Technical Marketing Thank you
@paolomoz
hybris
Adobe® Marketing Cloud