Delivery of the final project evaluated by pairs

1. Create Social Media Marketing Campaign for a small online retail company
of Fashion and cellphone accessories.
a client that is looking to enhance its brand positioning and awareness
Critical thinking questions:
1. What is the optimum KPI for measuring campaign’s success?
1. CTR Click though rate
2. CPM Cost per impression
3. Follower growth rate
4. Reach
5. Viewer
What platforms/mediums would you use for the campaign and why?
1.Facebook: Facebook is the most popular Social Network number 1 in
the world. Facebook is a community of social media. It is a good marketing
tool, low cost, high efficiency. and reach the target group and expand the
new and old customers effectively and quickly. It can be seen that the
company department stores Turning to online marketing through Facebook
more.
2. Instagram: Today, with more than 1 billion Instagram users from all
over the world, and with more than 200 million Instagram users who visit the
profiles of businesses every day, selling on IG is growing in popularity. more
and more with photos and IG stories as intermediaries This platform is very
popular in Thailand because Thai people love to take pictures. And images
can communicate and grab attention better than text alone.

2. Which creative format would you execute for the campaign? Add
examples.
Campaign Theme: Christmas Festival
Creative Format: Video, Image
In a few months, the Christmas season will come. One of the most popular
activities is Redeem special gifts for your loved ones.
Create graphic related the theme

3. Design a simple video demonstrating how to pack a Christmas gift box.
Create Stunning Christmas Facebook cover