SlideShare una empresa de Scribd logo
1 de 1
Descargar para leer sin conexión
Researching the branding and marketing of artists who are from a different genre…
Slipknot
Slipknot is an American heavy metal band formed in 1995.
Slipknot are known largely by their attention-grabbing
image, aggressive music style and their energetic and
chaotic live shows. As of May 2010 Slipknot has sold over
14 million records worldwide. The band has released one
live album and four DVDs, this shows us that their
marketing technique relies heavily on the image they put
across to the audience and it also depends on their
performances on stage.
The band is known for its attention-grabbing image; the
members wear matching uniforms, have unique masks
respectively and have aliases which are simply numbers.
Vocalist Taylor had this to say when questioned about the
masks in 2002: "it's our way of becoming more intimate
with the music. It's a way for us to become unconscious of
who we are and what we do outside of music. It's a way for
us to kind of crawl inside it and be able to use it.”
Slipknot has been the subject of many controversies
throughout their career, both for their image and their
music. The lyrical content of some of Slipknot's songs has
been linked to several violent and criminal incidents.
So by this we can see that Slipknot has gained maximum
exposure through their own styling, using the masks for
example, an image that many people who may not be fans
of the band will consequently still recognise. Also, the
controversy may have gained them some exposure, just as it
did Marilyn Manson. We can see here that Slipknot is
advertising for a niche market of consumers who will relate
to their image, and their songs.
Christina Aguilera
Christina Aguilera is an example of a pop star whose image was
completely marketed by the music industry. She even admitted
herself that she was displeased with her lack of input in her music
and image. After parting from her management, Aguilera took
creative control over her second studio album, Stripped (2002).
The album's second single, "Beautiful," was a commercial
success and helped the album's commercial performance amidst
controversy over Aguilera's image.
The constant theme in Aguilera's music and lyrics is love,
although she has written on other subjects including spirituality,
female empowerment, and grief.
Christina Aguilera has also used various products and
endorsement deals in which to boost her recognition. Throughout
her career Aguilera has endorsed several brands, including
Skechers, Mercedes-Benz, Verizon Wireless, and soft drink
giants Coca-Cola in 2001, and Pepsi in 2006. This is a usual
pathway that pop singers will undertake in order to receive more
exposure.
Aguilera's fourth studio album Bionic (2010), which incorporated
aspects of R&B, electropop, and synthpop, was met with mixed
reviews and poor sales.

Más contenido relacionado

La actualidad más candente

Music powerpoint- The 1975
Music powerpoint- The 1975 Music powerpoint- The 1975
Music powerpoint- The 1975 sara_doyle123
 
Introducing the-music-video
Introducing the-music-videoIntroducing the-music-video
Introducing the-music-videojwright61
 
Genre research of music and music videos
Genre research of music and music videosGenre research of music and music videos
Genre research of music and music videosAmna Shahzad
 
Research on genre
Research on genreResearch on genre
Research on genredodhy20
 
Genre research
Genre researchGenre research
Genre researchbremangi
 
Indie Pop Genre Presentation
Indie Pop Genre Presentation Indie Pop Genre Presentation
Indie Pop Genre Presentation GiellianeAlthea
 
Artist research
Artist researchArtist research
Artist researchbremangi
 
Research on genre
Research on genreResearch on genre
Research on genredodhy20
 
Jonathan Doc[1][1]
Jonathan Doc[1][1]Jonathan Doc[1][1]
Jonathan Doc[1][1]j0ofer
 
Target audience for different genres !
Target  audience for different genres !Target  audience for different genres !
Target audience for different genres !Palak Shahzad
 
Research on genre
Research on genreResearch on genre
Research on genredodhy20
 
Project UNIT 4 Tatiana
Project UNIT 4  TatianaProject UNIT 4  Tatiana
Project UNIT 4 Tatianalazdom
 

La actualidad más candente (19)

Genre
GenreGenre
Genre
 
Music powerpoint- The 1975
Music powerpoint- The 1975 Music powerpoint- The 1975
Music powerpoint- The 1975
 
Introducing the-music-video
Introducing the-music-videoIntroducing the-music-video
Introducing the-music-video
 
Genre research of music and music videos
Genre research of music and music videosGenre research of music and music videos
Genre research of music and music videos
 
Laura marling
Laura marling Laura marling
Laura marling
 
Research on genre
Research on genreResearch on genre
Research on genre
 
My Target Audience
My Target AudienceMy Target Audience
My Target Audience
 
Genre research
Genre researchGenre research
Genre research
 
Indie Pop Genre Presentation
Indie Pop Genre Presentation Indie Pop Genre Presentation
Indie Pop Genre Presentation
 
Artist research
Artist researchArtist research
Artist research
 
Rudimental fact file
Rudimental fact fileRudimental fact file
Rudimental fact file
 
Research on genre
Research on genreResearch on genre
Research on genre
 
Jonathan Doc[1][1]
Jonathan Doc[1][1]Jonathan Doc[1][1]
Jonathan Doc[1][1]
 
Metallica ppt
Metallica pptMetallica ppt
Metallica ppt
 
Target audience for different genres !
Target  audience for different genres !Target  audience for different genres !
Target audience for different genres !
 
Axl Rose
Axl RoseAxl Rose
Axl Rose
 
Research on genre
Research on genreResearch on genre
Research on genre
 
Project UNIT 4 Tatiana
Project UNIT 4  TatianaProject UNIT 4  Tatiana
Project UNIT 4 Tatiana
 
The Script Research
The Script Research The Script Research
The Script Research
 

Destacado

Picture analysis
Picture analysisPicture analysis
Picture analysisLucy1994
 
Album analysis
Album analysisAlbum analysis
Album analysisRees303
 
Star construction slipknot
Star construction   slipknotStar construction   slipknot
Star construction slipknothibbasayeed
 
Evaluation question 2
Evaluation question 2Evaluation question 2
Evaluation question 2paperchain
 
Dualtiy analysis
Dualtiy analysisDualtiy analysis
Dualtiy analysisliamrig95
 

Destacado (6)

Picture analysis
Picture analysisPicture analysis
Picture analysis
 
Album analysis
Album analysisAlbum analysis
Album analysis
 
Star construction slipknot
Star construction   slipknotStar construction   slipknot
Star construction slipknot
 
Evaluation Q1
Evaluation Q1Evaluation Q1
Evaluation Q1
 
Evaluation question 2
Evaluation question 2Evaluation question 2
Evaluation question 2
 
Dualtiy analysis
Dualtiy analysisDualtiy analysis
Dualtiy analysis
 

Similar a Artist research for blog 2

Progression of the star image
Progression of the star imageProgression of the star image
Progression of the star imageDanelya Azimova
 
Progression of the star image
Progression of the star imageProgression of the star image
Progression of the star imageomarovnet
 
Star and image development
Star and image developmentStar and image development
Star and image developmentnashpeg123
 
Star Persona Research - Sneha
Star Persona Research - SnehaStar Persona Research - Sneha
Star Persona Research - SnehaRepetoryRecords
 
Female Stereotypes Stereotypes
Female Stereotypes StereotypesFemale Stereotypes Stereotypes
Female Stereotypes StereotypesWhitney Turner
 
Star Image
Star ImageStar Image
Star Imageelodie19
 
Sdf Level 3 Unit 3 Research Paper
Sdf Level 3 Unit 3 Research PaperSdf Level 3 Unit 3 Research Paper
Sdf Level 3 Unit 3 Research PaperWinstina Kennedy
 
Genre research
Genre researchGenre research
Genre researchRahSutton
 
Christina aguilera
Christina aguileraChristina aguilera
Christina aguileraNew-New
 
How Did The Beatles Influence The British Invasion
How Did The Beatles Influence The British InvasionHow Did The Beatles Influence The British Invasion
How Did The Beatles Influence The British InvasionOlga Bautista
 
Indie Music Research Paper
Indie Music Research PaperIndie Music Research Paper
Indie Music Research PaperKristina Camacho
 
Argumentative Essay On Pink Floyd
Argumentative Essay On Pink FloydArgumentative Essay On Pink Floyd
Argumentative Essay On Pink FloydSheri Toriz
 
Heavy metal research
Heavy metal researchHeavy metal research
Heavy metal researchTia5133
 
How Did Kanye West Influence Fashion
How Did Kanye West Influence FashionHow Did Kanye West Influence Fashion
How Did Kanye West Influence FashionNicole Gomez
 

Similar a Artist research for blog 2 (20)

Progression of the star image
Progression of the star imageProgression of the star image
Progression of the star image
 
Progression of the star image
Progression of the star imageProgression of the star image
Progression of the star image
 
Star and image development
Star and image developmentStar and image development
Star and image development
 
Star Persona Research - Sneha
Star Persona Research - SnehaStar Persona Research - Sneha
Star Persona Research - Sneha
 
Female Stereotypes Stereotypes
Female Stereotypes StereotypesFemale Stereotypes Stereotypes
Female Stereotypes Stereotypes
 
Star Image
Star ImageStar Image
Star Image
 
Introduction To Artists
Introduction To ArtistsIntroduction To Artists
Introduction To Artists
 
Introduction To Artists
Introduction To ArtistsIntroduction To Artists
Introduction To Artists
 
Topic Research
Topic ResearchTopic Research
Topic Research
 
Sdf Level 3 Unit 3 Research Paper
Sdf Level 3 Unit 3 Research PaperSdf Level 3 Unit 3 Research Paper
Sdf Level 3 Unit 3 Research Paper
 
Genre research
Genre researchGenre research
Genre research
 
Christina aguilera
Christina aguileraChristina aguilera
Christina aguilera
 
Possessed
Possessed Possessed
Possessed
 
How Did The Beatles Influence The British Invasion
How Did The Beatles Influence The British InvasionHow Did The Beatles Influence The British Invasion
How Did The Beatles Influence The British Invasion
 
Indie Music Research Paper
Indie Music Research PaperIndie Music Research Paper
Indie Music Research Paper
 
Argumentative Essay On Pink Floyd
Argumentative Essay On Pink FloydArgumentative Essay On Pink Floyd
Argumentative Essay On Pink Floyd
 
Heavy metal research
Heavy metal researchHeavy metal research
Heavy metal research
 
How Did Kanye West Influence Fashion
How Did Kanye West Influence FashionHow Did Kanye West Influence Fashion
How Did Kanye West Influence Fashion
 
Artist research
Artist researchArtist research
Artist research
 
Changed artists x2
Changed artists x2Changed artists x2
Changed artists x2
 

Más de paperchain

Evaluation question 4
Evaluation question 4Evaluation question 4
Evaluation question 4paperchain
 
Evaluation 2 & 4
Evaluation 2 & 4Evaluation 2 & 4
Evaluation 2 & 4paperchain
 
Cultural imperialism
Cultural imperialismCultural imperialism
Cultural imperialismpaperchain
 
Artist research for blog 2
Artist research for blog 2Artist research for blog 2
Artist research for blog 2paperchain
 
Artist research for blog
Artist research for blogArtist research for blog
Artist research for blogpaperchain
 
The music video of the song her morning elegance by oren lavie
The music video of the song her morning elegance by oren lavieThe music video of the song her morning elegance by oren lavie
The music video of the song her morning elegance by oren laviepaperchain
 
The music video of the song her morning elegance by oren lavie
The music video of the song her morning elegance by oren lavieThe music video of the song her morning elegance by oren lavie
The music video of the song her morning elegance by oren laviepaperchain
 
Yolanda be cool
Yolanda be coolYolanda be cool
Yolanda be coolpaperchain
 
Love lost and miami
Love lost and miamiLove lost and miami
Love lost and miamipaperchain
 

Más de paperchain (20)

Evaluation question 4
Evaluation question 4Evaluation question 4
Evaluation question 4
 
Indie music
Indie musicIndie music
Indie music
 
Evaluation 2 & 4
Evaluation 2 & 4Evaluation 2 & 4
Evaluation 2 & 4
 
Cultural imperialism
Cultural imperialismCultural imperialism
Cultural imperialism
 
Record label
Record labelRecord label
Record label
 
Meeting
MeetingMeeting
Meeting
 
Questionnaire
QuestionnaireQuestionnaire
Questionnaire
 
Meeting
MeetingMeeting
Meeting
 
Meeting
MeetingMeeting
Meeting
 
Production
ProductionProduction
Production
 
Artist research for blog 2
Artist research for blog 2Artist research for blog 2
Artist research for blog 2
 
Artist research for blog
Artist research for blogArtist research for blog
Artist research for blog
 
Propsetc
PropsetcPropsetc
Propsetc
 
Moodboard
MoodboardMoodboard
Moodboard
 
Moodboard
MoodboardMoodboard
Moodboard
 
The music video of the song her morning elegance by oren lavie
The music video of the song her morning elegance by oren lavieThe music video of the song her morning elegance by oren lavie
The music video of the song her morning elegance by oren lavie
 
The music video of the song her morning elegance by oren lavie
The music video of the song her morning elegance by oren lavieThe music video of the song her morning elegance by oren lavie
The music video of the song her morning elegance by oren lavie
 
Ciara
CiaraCiara
Ciara
 
Yolanda be cool
Yolanda be coolYolanda be cool
Yolanda be cool
 
Love lost and miami
Love lost and miamiLove lost and miami
Love lost and miami
 

Último

3.12.24 Freedom Summer in Mississippi.pptx
3.12.24 Freedom Summer in Mississippi.pptx3.12.24 Freedom Summer in Mississippi.pptx
3.12.24 Freedom Summer in Mississippi.pptxmary850239
 
How to Customise Quotation's Appearance Using PDF Quote Builder in Odoo 17
How to Customise Quotation's Appearance Using PDF Quote Builder in Odoo 17How to Customise Quotation's Appearance Using PDF Quote Builder in Odoo 17
How to Customise Quotation's Appearance Using PDF Quote Builder in Odoo 17Celine George
 
Quantitative research methodology and survey design
Quantitative research methodology and survey designQuantitative research methodology and survey design
Quantitative research methodology and survey designBalelaBoru
 
2024.03.16 How to write better quality materials for your learners ELTABB San...
2024.03.16 How to write better quality materials for your learners ELTABB San...2024.03.16 How to write better quality materials for your learners ELTABB San...
2024.03.16 How to write better quality materials for your learners ELTABB San...Sandy Millin
 
PHARMACOGNOSY CHAPTER NO 5 CARMINATIVES AND G.pdf
PHARMACOGNOSY CHAPTER NO 5 CARMINATIVES AND G.pdfPHARMACOGNOSY CHAPTER NO 5 CARMINATIVES AND G.pdf
PHARMACOGNOSY CHAPTER NO 5 CARMINATIVES AND G.pdfSumit Tiwari
 
The First National K12 TUG March 6 2024.pdf
The First National K12 TUG March 6 2024.pdfThe First National K12 TUG March 6 2024.pdf
The First National K12 TUG March 6 2024.pdfdogden2
 
25 CHUYÊN ĐỀ ÔN THI TỐT NGHIỆP THPT 2023 – BÀI TẬP PHÁT TRIỂN TỪ ĐỀ MINH HỌA...
25 CHUYÊN ĐỀ ÔN THI TỐT NGHIỆP THPT 2023 – BÀI TẬP PHÁT TRIỂN TỪ ĐỀ MINH HỌA...25 CHUYÊN ĐỀ ÔN THI TỐT NGHIỆP THPT 2023 – BÀI TẬP PHÁT TRIỂN TỪ ĐỀ MINH HỌA...
25 CHUYÊN ĐỀ ÔN THI TỐT NGHIỆP THPT 2023 – BÀI TẬP PHÁT TRIỂN TỪ ĐỀ MINH HỌA...Nguyen Thanh Tu Collection
 
The basics of sentences session 8pptx.pptx
The basics of sentences session 8pptx.pptxThe basics of sentences session 8pptx.pptx
The basics of sentences session 8pptx.pptxheathfieldcps1
 
Arti Languages Pre Seed Send Ahead Pitchdeck 2024.pdf
Arti Languages Pre Seed Send Ahead Pitchdeck 2024.pdfArti Languages Pre Seed Send Ahead Pitchdeck 2024.pdf
Arti Languages Pre Seed Send Ahead Pitchdeck 2024.pdfwill854175
 
HỌC TỐT TIẾNG ANH 11 THEO CHƯƠNG TRÌNH GLOBAL SUCCESS ĐÁP ÁN CHI TIẾT - HK2 (...
HỌC TỐT TIẾNG ANH 11 THEO CHƯƠNG TRÌNH GLOBAL SUCCESS ĐÁP ÁN CHI TIẾT - HK2 (...HỌC TỐT TIẾNG ANH 11 THEO CHƯƠNG TRÌNH GLOBAL SUCCESS ĐÁP ÁN CHI TIẾT - HK2 (...
HỌC TỐT TIẾNG ANH 11 THEO CHƯƠNG TRÌNH GLOBAL SUCCESS ĐÁP ÁN CHI TIẾT - HK2 (...Nguyen Thanh Tu Collection
 
2024 March 11, Telehealth Billing- Current Telehealth CPT Codes & Telehealth ...
2024 March 11, Telehealth Billing- Current Telehealth CPT Codes & Telehealth ...2024 March 11, Telehealth Billing- Current Telehealth CPT Codes & Telehealth ...
2024 March 11, Telehealth Billing- Current Telehealth CPT Codes & Telehealth ...Marlene Maheu
 
BBA 205 BE UNIT 2 economic systems prof dr kanchan.pptx
BBA 205 BE UNIT 2 economic systems prof dr kanchan.pptxBBA 205 BE UNIT 2 economic systems prof dr kanchan.pptx
BBA 205 BE UNIT 2 economic systems prof dr kanchan.pptxProf. Kanchan Kumari
 
ASTRINGENTS.pdf Pharmacognosy chapter 5 diploma in Pharmacy
ASTRINGENTS.pdf Pharmacognosy chapter 5 diploma in PharmacyASTRINGENTS.pdf Pharmacognosy chapter 5 diploma in Pharmacy
ASTRINGENTS.pdf Pharmacognosy chapter 5 diploma in PharmacySumit Tiwari
 
BÀI TẬP BỔ TRỢ TIẾNG ANH 11 THEO ĐƠN VỊ BÀI HỌC - CẢ NĂM - CÓ FILE NGHE (FRIE...
BÀI TẬP BỔ TRỢ TIẾNG ANH 11 THEO ĐƠN VỊ BÀI HỌC - CẢ NĂM - CÓ FILE NGHE (FRIE...BÀI TẬP BỔ TRỢ TIẾNG ANH 11 THEO ĐƠN VỊ BÀI HỌC - CẢ NĂM - CÓ FILE NGHE (FRIE...
BÀI TẬP BỔ TRỢ TIẾNG ANH 11 THEO ĐƠN VỊ BÀI HỌC - CẢ NĂM - CÓ FILE NGHE (FRIE...Nguyen Thanh Tu Collection
 
AI Uses and Misuses: Academic and Workplace Applications
AI Uses and Misuses: Academic and Workplace ApplicationsAI Uses and Misuses: Academic and Workplace Applications
AI Uses and Misuses: Academic and Workplace ApplicationsStella Lee
 
Metabolism of lipoproteins & its disorders(Chylomicron & VLDL & LDL).pptx
Metabolism of  lipoproteins & its disorders(Chylomicron & VLDL & LDL).pptxMetabolism of  lipoproteins & its disorders(Chylomicron & VLDL & LDL).pptx
Metabolism of lipoproteins & its disorders(Chylomicron & VLDL & LDL).pptxDr. Santhosh Kumar. N
 
UNIT I Design Thinking and Explore.pptx
UNIT I  Design Thinking and Explore.pptxUNIT I  Design Thinking and Explore.pptx
UNIT I Design Thinking and Explore.pptxGOWSIKRAJA PALANISAMY
 

Último (20)

3.12.24 Freedom Summer in Mississippi.pptx
3.12.24 Freedom Summer in Mississippi.pptx3.12.24 Freedom Summer in Mississippi.pptx
3.12.24 Freedom Summer in Mississippi.pptx
 
How to Customise Quotation's Appearance Using PDF Quote Builder in Odoo 17
How to Customise Quotation's Appearance Using PDF Quote Builder in Odoo 17How to Customise Quotation's Appearance Using PDF Quote Builder in Odoo 17
How to Customise Quotation's Appearance Using PDF Quote Builder in Odoo 17
 
Quantitative research methodology and survey design
Quantitative research methodology and survey designQuantitative research methodology and survey design
Quantitative research methodology and survey design
 
2024.03.16 How to write better quality materials for your learners ELTABB San...
2024.03.16 How to write better quality materials for your learners ELTABB San...2024.03.16 How to write better quality materials for your learners ELTABB San...
2024.03.16 How to write better quality materials for your learners ELTABB San...
 
PHARMACOGNOSY CHAPTER NO 5 CARMINATIVES AND G.pdf
PHARMACOGNOSY CHAPTER NO 5 CARMINATIVES AND G.pdfPHARMACOGNOSY CHAPTER NO 5 CARMINATIVES AND G.pdf
PHARMACOGNOSY CHAPTER NO 5 CARMINATIVES AND G.pdf
 
The First National K12 TUG March 6 2024.pdf
The First National K12 TUG March 6 2024.pdfThe First National K12 TUG March 6 2024.pdf
The First National K12 TUG March 6 2024.pdf
 
25 CHUYÊN ĐỀ ÔN THI TỐT NGHIỆP THPT 2023 – BÀI TẬP PHÁT TRIỂN TỪ ĐỀ MINH HỌA...
25 CHUYÊN ĐỀ ÔN THI TỐT NGHIỆP THPT 2023 – BÀI TẬP PHÁT TRIỂN TỪ ĐỀ MINH HỌA...25 CHUYÊN ĐỀ ÔN THI TỐT NGHIỆP THPT 2023 – BÀI TẬP PHÁT TRIỂN TỪ ĐỀ MINH HỌA...
25 CHUYÊN ĐỀ ÔN THI TỐT NGHIỆP THPT 2023 – BÀI TẬP PHÁT TRIỂN TỪ ĐỀ MINH HỌA...
 
Problems on Mean,Mode,Median Standard Deviation
Problems on Mean,Mode,Median Standard DeviationProblems on Mean,Mode,Median Standard Deviation
Problems on Mean,Mode,Median Standard Deviation
 
Least Significance Difference:Biostatics and Research Methodology
Least Significance Difference:Biostatics and Research MethodologyLeast Significance Difference:Biostatics and Research Methodology
Least Significance Difference:Biostatics and Research Methodology
 
The basics of sentences session 8pptx.pptx
The basics of sentences session 8pptx.pptxThe basics of sentences session 8pptx.pptx
The basics of sentences session 8pptx.pptx
 
Arti Languages Pre Seed Send Ahead Pitchdeck 2024.pdf
Arti Languages Pre Seed Send Ahead Pitchdeck 2024.pdfArti Languages Pre Seed Send Ahead Pitchdeck 2024.pdf
Arti Languages Pre Seed Send Ahead Pitchdeck 2024.pdf
 
HỌC TỐT TIẾNG ANH 11 THEO CHƯƠNG TRÌNH GLOBAL SUCCESS ĐÁP ÁN CHI TIẾT - HK2 (...
HỌC TỐT TIẾNG ANH 11 THEO CHƯƠNG TRÌNH GLOBAL SUCCESS ĐÁP ÁN CHI TIẾT - HK2 (...HỌC TỐT TIẾNG ANH 11 THEO CHƯƠNG TRÌNH GLOBAL SUCCESS ĐÁP ÁN CHI TIẾT - HK2 (...
HỌC TỐT TIẾNG ANH 11 THEO CHƯƠNG TRÌNH GLOBAL SUCCESS ĐÁP ÁN CHI TIẾT - HK2 (...
 
2024 March 11, Telehealth Billing- Current Telehealth CPT Codes & Telehealth ...
2024 March 11, Telehealth Billing- Current Telehealth CPT Codes & Telehealth ...2024 March 11, Telehealth Billing- Current Telehealth CPT Codes & Telehealth ...
2024 March 11, Telehealth Billing- Current Telehealth CPT Codes & Telehealth ...
 
BBA 205 BE UNIT 2 economic systems prof dr kanchan.pptx
BBA 205 BE UNIT 2 economic systems prof dr kanchan.pptxBBA 205 BE UNIT 2 economic systems prof dr kanchan.pptx
BBA 205 BE UNIT 2 economic systems prof dr kanchan.pptx
 
ANOVA Parametric test: Biostatics and Research Methodology
ANOVA Parametric test: Biostatics and Research MethodologyANOVA Parametric test: Biostatics and Research Methodology
ANOVA Parametric test: Biostatics and Research Methodology
 
ASTRINGENTS.pdf Pharmacognosy chapter 5 diploma in Pharmacy
ASTRINGENTS.pdf Pharmacognosy chapter 5 diploma in PharmacyASTRINGENTS.pdf Pharmacognosy chapter 5 diploma in Pharmacy
ASTRINGENTS.pdf Pharmacognosy chapter 5 diploma in Pharmacy
 
BÀI TẬP BỔ TRỢ TIẾNG ANH 11 THEO ĐƠN VỊ BÀI HỌC - CẢ NĂM - CÓ FILE NGHE (FRIE...
BÀI TẬP BỔ TRỢ TIẾNG ANH 11 THEO ĐƠN VỊ BÀI HỌC - CẢ NĂM - CÓ FILE NGHE (FRIE...BÀI TẬP BỔ TRỢ TIẾNG ANH 11 THEO ĐƠN VỊ BÀI HỌC - CẢ NĂM - CÓ FILE NGHE (FRIE...
BÀI TẬP BỔ TRỢ TIẾNG ANH 11 THEO ĐƠN VỊ BÀI HỌC - CẢ NĂM - CÓ FILE NGHE (FRIE...
 
AI Uses and Misuses: Academic and Workplace Applications
AI Uses and Misuses: Academic and Workplace ApplicationsAI Uses and Misuses: Academic and Workplace Applications
AI Uses and Misuses: Academic and Workplace Applications
 
Metabolism of lipoproteins & its disorders(Chylomicron & VLDL & LDL).pptx
Metabolism of  lipoproteins & its disorders(Chylomicron & VLDL & LDL).pptxMetabolism of  lipoproteins & its disorders(Chylomicron & VLDL & LDL).pptx
Metabolism of lipoproteins & its disorders(Chylomicron & VLDL & LDL).pptx
 
UNIT I Design Thinking and Explore.pptx
UNIT I  Design Thinking and Explore.pptxUNIT I  Design Thinking and Explore.pptx
UNIT I Design Thinking and Explore.pptx
 

Artist research for blog 2

  • 1. Researching the branding and marketing of artists who are from a different genre… Slipknot Slipknot is an American heavy metal band formed in 1995. Slipknot are known largely by their attention-grabbing image, aggressive music style and their energetic and chaotic live shows. As of May 2010 Slipknot has sold over 14 million records worldwide. The band has released one live album and four DVDs, this shows us that their marketing technique relies heavily on the image they put across to the audience and it also depends on their performances on stage. The band is known for its attention-grabbing image; the members wear matching uniforms, have unique masks respectively and have aliases which are simply numbers. Vocalist Taylor had this to say when questioned about the masks in 2002: "it's our way of becoming more intimate with the music. It's a way for us to become unconscious of who we are and what we do outside of music. It's a way for us to kind of crawl inside it and be able to use it.” Slipknot has been the subject of many controversies throughout their career, both for their image and their music. The lyrical content of some of Slipknot's songs has been linked to several violent and criminal incidents. So by this we can see that Slipknot has gained maximum exposure through their own styling, using the masks for example, an image that many people who may not be fans of the band will consequently still recognise. Also, the controversy may have gained them some exposure, just as it did Marilyn Manson. We can see here that Slipknot is advertising for a niche market of consumers who will relate to their image, and their songs. Christina Aguilera Christina Aguilera is an example of a pop star whose image was completely marketed by the music industry. She even admitted herself that she was displeased with her lack of input in her music and image. After parting from her management, Aguilera took creative control over her second studio album, Stripped (2002). The album's second single, "Beautiful," was a commercial success and helped the album's commercial performance amidst controversy over Aguilera's image. The constant theme in Aguilera's music and lyrics is love, although she has written on other subjects including spirituality, female empowerment, and grief. Christina Aguilera has also used various products and endorsement deals in which to boost her recognition. Throughout her career Aguilera has endorsed several brands, including Skechers, Mercedes-Benz, Verizon Wireless, and soft drink giants Coca-Cola in 2001, and Pepsi in 2006. This is a usual pathway that pop singers will undertake in order to receive more exposure. Aguilera's fourth studio album Bionic (2010), which incorporated aspects of R&B, electropop, and synthpop, was met with mixed reviews and poor sales.