1.  Survey to find out which TV channel
is famous for hindi films among ladies in
My locality.
AJITH JACOB
S2 MBA
AVISHKAR

2. INTRODUCTION
The survey is entitled to study the ladies
preference to watch hindi films.
 Analyze their viewership pattern in viewing hindhi
films.
 Ladies tastes of different movie channel in
viewing Hindhi films.

3. LIST OF HINDI MOVIE CHANNELS
Zee Cinema
SET Max
STAR Gold
Filmy
UTV Movies
B4U Movies
Movies OK
Enterr10
Cinema TV
Manoranjan TV
India Talkies
Zee Premiere
Cine Channel CCC

4. Methodology
 Primary Research:
a) Questionnaire
 Secondary Research:
a) Analyzed the information available on
internet
b) Analyzed current trends in Indian media and
entertainment

5. Contd….
 LOCATION OF STUDY:
For this project i have taken Erattupetta as the
location of this survey.
 TECHNIQUES USED:
MS-EXCEL for the analysis of the data.

6. Survey Results
8.5
1.2
0.2
Watching movie channels
Regularly
Rarely
Do not watch

7. 3.2
2.5
1.8
1.3
1.2
Zee Cinema
SET Max
STAR Gold
Cinema TV
B4U Movies

8. Limitations
 Non representable- As the population size is very
large in Erattupetta region and ladies in locality
are employed, they would not much watch
movies.
 Time consuming: As we have to go to each and
every person to get our Questionnaire filled.

9. Conclusion
 ZEE Cinema is the favourite Hindi movie
channel for ladies in my locality.

10. TV Viewing Questionnaire:
Name_________________________________
HOUSE WIFE /EMPLOYEE
Age_____
 In terms of hours and minutes, about how much time would you
spend to watch television in a day___________________
 What time of the day do you generally watch TV the
most?____________________
 Do you like Hindhi films_____________________________
 Which Hindhi movie channel is your favourite ? ______________