Pardot Elevate 2011: Getting More Out of Marketing Analytics with Pardot and GoodData
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This document provides an overview and agenda for a presentation on getting more out of marketing analytics. It discusses GoodData's partnership with Pardot, recapping the timeline from the partnership announcement through the beta testing period to the upcoming launch of their base marketing analytics product. It also previews GoodData's reporting environment, distinguishing metrics from attributes, and provides a demo of how to build reports and analytics visualizations in GoodData. Finally, it gives a sneak peek at upcoming premium analytics features including funnel reports with velocities, waterfalls, and performance trending.
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Pardot Elevate 2011: Getting More Out of Marketing Analytics with Pardot and GoodData
- 1. Getting More Out Of Marketing Analytics Elevate 2011 Cody Crnkovich Sr. Director, Powered by Partnerships cody@gooddata.com (415) 763-5799 @codycrnkovich
- 2. Agenda • GoodData at a Glance • Partnership Recap • Marketing Analytics Overview • Understanding the Reporting Environment • How-to / Demo • Premium Analytics Sneak Peak • Q&A 2
- 3. GoodData At a Glance
- 4. GoodData at a Glance • Connect business people to business data • Provide platform for companies to measure and continually improve their business • Operational dashboards, advanced analytics, data warehousing and integration, all as an on- demand service Platform Overview Q4 2011
- 5. Platform Overview Q4 2011
- 6. It starts with Apps Zendesk SalesforceSales PardotMarketing Google AnalyticsWeb GoodDataSubscription Support Analytics Analytics Analytics Analytics Analytics Get FacebookSocial SugarCRMSales MarketMetrixCustomer AurixCustomer Contact SatisfactionCommunity Analytics Analytics Sat. Analytics Health Analytics Microsoft FinancialForcePSA ExactTargetEmail Omniture SAPERP Analytics DynamicsCRM Analytics Analytics Analytics Platform Overview Q4 2011
- 7. Instant Extensibility Example + + Marketing Web CRM Lead to Cash Platform Overview Q4 2011
- 9. Partnership Timeline Q4’10 Q1’11 Q2’11 Q3’11 Q4’11 Q1’12 Partnership Announced Elevate 2010 Beta Premium Product Begins Product Scheduled for Rework Launch Integration Pardot API Customer Base Product Begins Updates Discovery Ends Launches GoodData 150+ Betas Platform Premium Product Updates Work Begins Company Overivew Q4 2011
- 10. What took so long??? • Seamless experience • Updates/improvements required • Pardot APIs • GoodData platform • Needed more valuable Base product • Custom fields • Tags and more Company Overivew Q4 2011
- 11. Where are we now??? • Ending beta • 2+ quarters • 150+ participating companies • Great customer feedback • Launching Base product for everyone • Scheduled for Thanksgiving release • November 23rd / 24th Company Overivew Q4 2011
- 12. Base Marketing Analytics Overview
- 13. Understanding the GoodData Reporting Environment
- 14. GoodData reporting WTF is a “What”??? HTF do I use the “How”??? Platform Overview Q4 2011
- 15. The “What” and “How” • What = “What do you want to measure?” • A Metric • Can be summed or averaged • How = “How do you want to break it down?” • An Attribute • Can’t be summed or averaged Platform Overview Q4 2011
- 16. The “What” Prospect Name Create Date Grade Score Bob 01/01/2011 B 50 Sally 03/11/2011 C 70 Jo 05/24/2011 A 60 Sara 08/07/2011 D 40 Steve 06/30/2011 B-‐ 20 Danielle 11/11/2011 B+ 80 Platform Overview Q4 2011
- 17. The “What” Prospect Name Create Date Grade Score Bob 01/01/2011 B 50 Sally 03/11/2011 C 70 Jo 05/24/2011 A 60 Sara 08/07/2011 D 40 Steve 06/30/2011 B-‐ 20 Danielle 11/11/2011 B+ 80 Average = 53.3 Platform Overview Q4 2011 =AVERAGE(50,70,60…)
- 18. The “What” =AVERAGE(50) Prospect Name Create Date Grade Score Average Bob 01/01/2011 B 50 50 Sally 03/11/2011 C 70 70 Jo 05/24/2011 A 60 60 Sara 08/07/2011 D 40 40 Steve 06/30/2011 B-‐ 20 20 Danielle 11/11/2011 B+ 80 80 Average = 53.3 Platform Overview Q4 2011 =AVERAGE(20)
- 19. The “How” =AVERAGE(Bob,Sally,…)? Prospect Name Create Date Grade Score Bob 01/01/2011 B 50 Sally 03/11/2011 C 70 Jo 05/24/2011 A 60 Sara 08/07/2011 D 40 Steve 06/30/2011 B-‐ 20 Danielle 11/11/2011 B+ 80 Platform Overview Q4 2011
- 20. How-to/Demo
- 21. Premium Analytics Sneak Peak
- 22. Funnel with velocities Platform Overview Q4 2011
- 23. Waterfalls Platform Overview Q4 2011
- 24. Performance trending Platform Overview Q4 2011
Editor's Notes
- Combo of prebuilt and/or custom apps to provide solution for each unique requirement or use case.