1. Pharmacogenomics The New Step Towards Improving Healthcare

3. What is Pharmacogenomics ? Pharmacogenomics is the study of how an individual's genetic inheritance affects the body's response to drugs. The term comes from the words pharmacology and genomics and is thus the intersection of pharmaceuticals and genetics.

4. Conti… Pharmacogenomics holds the promise that drugs might one day be tailor-made for individuals and adapted to each person's own genetic makeup.

5. Why Do We Need Tailor Made Drugs???

6. Did you know? Over 2 million people are hospitalized each year for adverse reactions to prescription drugs. Every year more than 100,000 people die from those reactions, making it the sixth leading cause of death!

7. ONE SIZE DOES NOT FIT ALL

11. HOW PHARMACOGENOMICS WORKS?? Identifying gene sequence variations (SNPs) that affect drug response Identifying disease susceptibility genes which represent potential new drug targets Identifying gene sequence variations that can cause adverse drug reactions

12. Current Impact Pharmacogenomics broadly adopted in drug discovery and development phases in the pharmaceutical industry. Pharmacogenomics research heavily invested upon by public and private companies Pharmacogenomics seen as the future of medicine so called PERSONALIZED MEDICINE

13. FUTURE TRENDZ AND PROSPECTS Point-of-care (Doctor’s office/Pharmacy) genetic testing Population screening Personal Genomics New Market Trends More business

14. REFERENCES GOOGLE WIKIPEDIA IGIB