There is something that really pisses me off. We are almost in 2015 and most people still market like ‘Mad Men’ (i.e. billboards, mails, tv,...). Many of these are collapsing in terms of getting the attention of the user. Here is an overview of the new form of advertising based on the new trends influencing today's customers purchasing habits and a how to use Pictawall as a great tool to increase engagement and conversion.

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A
Switch
From DISPLAY to ENGAMENT to CONVERSION

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About THIS guy
@paristhomasbel
Founder:
https://www.pictawall.com
Organizer:
http://liege.startupweekend.org/events/sw-clean-tech-2014/
Founder:
Graduate:
http://sbs-studententrepreneursclub.be
Thomas Paris

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There is something that
really pisses me off.

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We are almost in 2015 and most people still
market like ‘Mad Men’.

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Marketers spend millions on:
WHY???
Inspiration: Gary Vaynerchuck

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Many of these are collapsing in terms of
getting the attention of the user.

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Sceptical?

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No need to show numbers.

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Just think about this…

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When was the last time you…
1. Didn’t fast-forward
through a commercial?
2. Stopped to look at
outdoor media?
3. Were excited to open
a promotional email?

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Oh yeah, also…

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We've gone from being exposed to about
500 ads a day back in the 1970s to as many
as 5,000 a day today.
Source: Jay Walker-Smith, Yankelovich Consumer Research

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Clearly, people are just overwhelmed by
advertising and as consequence,
they stopped trusting it.

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So…

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Traditional advertising is dead !

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Long live word-of-mouth marketing !

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It’s just the best form of advertising.

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Seriously.

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I know what you’re gonna say.

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Word-of-mouth marketing is not scalable!

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Yes, it is.

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Problem of scalability is overcome thanks to
social media
“This product is awesome.
You guys should try it out!”

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This time, some numbers.

24. 1Source: Loot-App & Voice Polls

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3 out of 5
Wish they could play a bigger role in
promoting a brand they really love
80%
Of customers think brands should use more
user-generated content in their advertising.
Source: Loot-App & Voice Polls

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Which social media platforms leads to make a purchase more frequently?
58%
Of consumers claim that seeing a picture of a friend with a
brand’s product makes them more likely to purchase a
product from that brand.
49% 18% 14% 11%
Source: Loot-App & Voice Polls

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Key lessons:
1. Involve your customers more in your brand’s story.
2. Use the content they generate to promote your
products or services.
3. Create the right environment to boost customers’
engagement
4. Thank their engagement.

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The perfect tool for this strategy:

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Obviously ;)

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Benefit from user-generated content to promote your business

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Some examples.

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Engaging customers during public events
During Tomorrowland Music Festival, we helped Brussels
Airlines run a contest using the power of social media.
Selfies shared with #cloudrider by attendees were
automatically displayed on large screens at the festival and
on Brussels Airlines’ Facebook page, engaging everyone
to spread their emotions about Brussels Airlines.
The lucky winners received a golden ticket for a trip around
the world! Thanks to this activation, Brussels Airlines
increased its social reach by 8 times in comparison with
their previous action!
✓ Tap into the collective wisdom of your audience to enrich
your event content in real-time.
✓ Encourage and reward your event participants for sharing
your even online - boost your event’s social reach.

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Engaging customers online - Facebook
Who does not love Nutella??? It was indeed time to spread the love about
this delicious product all over the world!
This is why Nutella trusted Pictawall to boost their marketing campaign
called ‘#nutellamornings’.
If Nutella’s customers shared a picture on Instagram with #nutellamorning
expressing their love for the product, it would be automatically featured
inside that beautiful Nutella jar, on Nutella’s Facebook page.
Pictures were than sorted out according to the amount of likes and most
successful ones received wonderful prices!
See full campaign here !

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From engagement to conversion:
“eCommerce conversion for anyone that visited the Social
Scene page is significantly better than the site average. The
Social Scene page bounce rate is just 5% making it the most
‘engaging’ page on the website with 95% of users clicking
through to specific product pages.
Engaging customers online - website
Social validation is critical to eCommerce success. Drive
conversions with authentic product recommendations at the
point of sale.
✓ Enhance the shopping experience – let your customers see your
products in real life scenarios with real life endorsements. Give them
something ‘real’!
✓ Empower your customers to generate content around your products
amplify mentions and buzz around your products across the social networks.
✓ Track and report on customer interactions and conversions – see a
clear connection between more engaged customers and purchasing trends.
A social catalogue with user-generated content !

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What about employees?

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They can also be amazing ambassadors.
Involve them too!

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Engaging employees during private events using public networks
During Nu Skin’s biggest internal event of the
year, the EMEA Convention, taking place in
Barcelona, employees were engaged like
never before.
With just their smartphone and their crazy
imagination, Nu Skin’s employees shared
incredible pictures on social media using
#nuskin and could not stop laughing when
appearing live on the giant LED screen!
Most active employees received amazing gifts
from their CEO on the main stage during the
closing ceremony!
Hand your audience a megaphone and create
a two-way conversation at your event!

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Engaging employees during private events using private networks
For Microsoft’s biggest internal event of the year, the MGX, which took place in Atlanta, the United States, Pictawall built a
Yammer Wall, thus opening the door to other future company private events.
During Microsoft Europe Keynote event, employees could see their Yammer posts appearing in real-time on the big screen
behind the scene, turning them into active event ambassadors.

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To sum it up…

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Whether you are looking to ENGAGE
Customers OR employees,
Online OR during public & private events,
Think about…

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Convert
Activate
Measure
Engage
Get Attention
The Value Chain - From Engagement To Conversion

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Food for thoughts:
What to do once a customer has been engaged?

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REWARD OR
NOT
REWARD,
THAT IS
THE
QUESTION.

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That’s for the next presentation!

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THANK
YOU!
Please contact me
+32 495 318 148
tp@pictawall.com