1.
Ceramic Tiles in India: A Lucrative Business to step into
An Analysis by The India Watch
The Indian Ceramic Tiles Industry has reached USD 4.4 billion in FY 19, growing by a CAGR of 11% in
the previous 4 years. Besides domestic demand, the industry will continue to grow in the near future, as
export volumes are also racking up. Nearly half of the industry is still unorganized, which further makes
it a lucrative business to step into.
As Indian real estate continues to expand, the demand for ceramic tiles is rising in the country.
These tiles are widely used in Indian households for floors and walls. Besides, they are finding a
lot of applications in laboratories, offices, retail units, schools, etc.

2.
A huge Real Estate industry on the back of a high population of 1.2 billion is driving demand
for ceramic tiles in the country. Indian real estate is pegged at USD 120 billion in 2017, as per the
Niti Aayog. In 2040, Indian real estate is expected to grow fivefold to reach USD 650 billion.
The government initiatives such as Smart City, affordable housing, Clean India (Swach Bharat)
will further give impetus to the tiles demand in the country.
In FY 19, the Indian ceramic tiles market is sized at USD 4.4 billion, growing by 15%, when
compared to the previous year. In the past 4 years, the ceramic tiles industry in India has grown
by a CAGR of 11%.

3.
Around half of the industry is run by organized and bigger players such as H&R Johnson,
Kajaria Ceramics, Somary Ceramics, Asian Granito, Nitco tiles, etc. Besides larger players, near
around half of the market are also run by regional and smaller players.
Morbi Business Cluster in India
The Morbi cluster located in the Gujarat region of Indian has made a mark on the global tiles market. After
the Guangdong region in China, Morbi is the 2nd largest ceramic tiles manufacturing cluster in the world. As
per the official website, every day it produces around 2.8 million Sq. M of tiles, rendering around 600,000
direct and indirect employments. Home to 400 large & small manufacturing units, Morbi has received
aggregate investments of around USD 1.05 billion in recent years.
Numerous factors have transformed Morbi into one of the largest tile manufacturing clusters in the world.
Morbi was once a flourishing roof tile & brick industry. However, as the industry slowed down, local
entrepreneurs diversified successfully into ceramic tiles, alongside other related industries such as sanity ware,
ceramic pottery, etc.

4.
It has access to raw materials from Gujarat and nearby province, Rajasthan. The GOI has also installed gas
line supplies, which ensured seamless power supplies to the industry. Morbi is also linked to ports in Mundra
& Kandla which boosted its export business alongside the import of machinery.
Growing Export Footprint
India’s ceramic tiles industry is making a strong mark on the export market. India’s flourishing
tiles industry alongside its strategic geographical locations has enabled it to enter into
numerous regions such as the Middle East, Africa, Europe, & the USA. In the 1st quarter of 2020,
Indian export to the USA amounted to 3.3 million Sq. M more than quadrupling in just 1 year.
In the wake of anti-dumping law by the USA, Chinese tiles export to the USA has shrunk by
98%. Amidst drying imports from China, markets like India, Vietnam, Mexico, & Turkey, etc.
are expected to bridge the gap. India’s steep rise in export to the USA is also testimony to its
expanding footprint in the global tiles exporting industry.
Future of Ceramic Tiles Industry
The Government of India (GOI) has launched numerous schemes to support the growth and
export of the ceramic industry. GST has been reduced to 18% of ceramic products from 28%
earlier. Likewise, 100% FDI is available in the tiles industry to lure international investors. The
government has also stipulated anti-dumping duties to further foster growth in the Industry.

5.
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