1. Integrating Social Media With Traditional Media Parker Mason

4. “ Integrating Social Media With Traditional Media”

5. Not a great title. (my fault)

6. Social media and traditional media are integrating just fine without us.

7. The lines are blurring between social media and traditional media.

8. Stop freaking out about social media.

9. It’s just media.

11. Stories have comments.

12. Easily-shareable content.

13. Engaged Reporters.

15. New Title.

16. “ Everything I Need To Know About Social Media I Learned From The Globe and Mail”

17. 1. Make it easy for people to get the information they want in the format they prefer.

27. How does this apply to you, the communicator?

28. Make it easy for anyone to access your information.

29. Multiple channels

30. Multiple formats

31. 2. Embrace multimedia

38. Not limited by column inches.

39. Not limited by print schedules or news cast times.

40. So what can you do?

41. Add multimedia to your news.

42. Offer different formats.

43. Offer different photo sizes and qualities

44. Print quality and web quality

48. Same with video.

49. Enable embedding.

52. Offer downloadable versions.

53. “ What if someone does something with it and re-posts it on the internets!?!?”

54. Your biggest problem is obscurity, not satire.

55. 3. Easy URLs

56. If you want people to access your information…

57. … make it easy for them.

60. Boston.com/bigpicture

61. http://ParkerMason.ca/files/October09/presentations/CanadianInst.ppt

62. ParkerMason.ca/globe

63. People are more likely to click on friendly URLs like that.

64. Also! search engines look for keywords in the URL

65. (also: if its an electronic version of the link, always use http:// )

66. (and those URL shorteners can be a smart idea)

67. 4. Keyword-rich, easy to understand headlines *Actually BBC, not Globe and Mail

69. Study by Jakob Nielsen “usability expert”

70. An average of 5 words and 34 characters

71. Great for search

72. No jargon.

73. 5. Do It Live.

76. Everyone is busy.

77. People don’t have time to go to every single event.

78. Let them join virtually.

79. Do an online press conference

80. Give updates as they become available.

81. Make your spokespeople available to answer questions online.

84. But!

85. It’s not all about technology.

86. 6. Be Part Of The Community

87. “ Linking to people and reading comments makes journalists stronger” -Mathew Ingram, Globe and Mail Communities Editor

88. Why?

89. It teaches them about their audience.

92. “ Put the social in social media.”

93. Who is your audience?

94. The best way to understand your audience is to join them.

95. The best way to join is to participate.

96. 7. Keep It Fresh

97. Why do you read the newspaper?

98. New information everyday.

100. Try New Things Last Lesson:

101. Forget case studies.

102. Stop thinking about “best practices”

103. Go out and do something interesting.