MI Automotive & Mobility UX group discussion of CES 2020.

1. Michigan Automotive & Mobility
UX

2. join us in …
A Group
Discussion of
the Auto &
Mobility UX of
CES2020
Michigan Automotive & Mobility UX
Wednesday, January 29th 2020
6 – 8:30PM
Michigan Beer Company
42875 Grand River Ave.
Novi, MI
Sponsors

4. Reviewing the Auto & Mobility UX
of CES2020
With insights from… c|net SBD iHS Markit TechRepublic Edmunds
January 29th 2020
Michigan Automotive & Mobility UX

6. 6
TOPICS OF DISCUSSION
Michigan Automotive & Mobility UX
Other worldly
Supplier competition
Crossing the (robot) line
Micromobility everywhere
Sensors & mapping
Complex connected vehicle systems
From features to experiences
Edge-2-Edge displays
Displays as walls & windows

9. It feels like we’re ushering in a new scale of investment
and experimentation.
Is it real? Too slow? Too isolated? Full of excitement and
optimism?
Q
Michigan Automotive & Mobility UX

12. What do you think about what they created? Is it any
different from any other year?
Are the right questions being answered by the suppliers?
Q
Michigan Automotive & Mobility UX

14. Are the big voice players traveling the right path?
Should future vehicles be filled with “own brand” digital
assistants?
Q
Michigan Automotive & Mobility UX

16. Are these new micromobility devices the future of
getting around?
Do you think that any one of these new species survives
over all others?
Q
Michigan Automotive & Mobility UX

18. 18 30.01.2020 NEW CO CONFIDENTIAL – Presentation title

19. Re: Vehicle Tech. Automakers are notably more
grounded in their CES announcements this year,
focusing mostly on market-ready technology that
improves in-car information, navigation and efficiency.
However, it’s FCA’s commitment to rolling out plug-in
hybrid technology across its Jeep brand that has the
most potential to change the automotive landscape.
Edmunds
Michigan Automotive & Mobility UX

20. So many EVs coming and so few selling?
Will new models of subscription and access trump
ownership?
Q
Michigan Automotive & Mobility UX

22. Proliferation of
connected platforms
Suppliers, software
integrators, platform and OS
developers, cloud solution
providers and marketplaces
– all in it to create the
ultimate connected system.

23. Complex platforms and systems. What do you think we
see in these spaces in the next 5 or 10 years?
Who’s connected platform (across all continents) will
win? Can we learn anything from the mobile OS
evolution?
Q
Michigan Automotive & Mobility UX

26. Is peak choice the same as feature fatigue?
What’s it going to look (& feel) like to buy a experience
and how much will it cost?
Will it be apples to apples or apples to donuts? Has
Tesla already defined the vocabulary?
Q
Michigan Automotive & Mobility UX

29. It looks like the displays are going to win.
Then what?
Q
Michigan Automotive & Mobility UX

30. THANK YOU
Michigan Automotive & Mobility UX A group discussion of
the Auto & Mobility UX
of…
CES2020

31. 31
Sponsors