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AMM Pepperfry PPT (1).pdf

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AMM Pepperfry PPT (1).pdf

  1. 1. Advance Marketing Management MBA Marketing-B
  2. 2. sd What is Pepperfry is an Indian online and offline marketplace for furniture and home décor Omni-channel business model Started in 2012 . First offline store in 2014. More than 60 lakhs registered users. 100+ Studios in 57 Cities of india. Offers a wider range of products.
  3. 3. Q. What is the method for determining and selecting the final price? PRICE IS MAINLY DONE BY THE CATEGORIZING PRICE IS MAINLY DONE BY THE CATEGORIZING TEAM. TEAM. FEATURES (SIZE & SHAPE). FEATURES (SIZE & SHAPE). Q QUALITY OF THE WOOD. UALITY OF THE WOOD. C CUSTOMIZATION OF THE PRODUCT. USTOMIZATION OF THE PRODUCT. TYPE OF PRICING METHOD COMPETITIVE PRICING
  4. 4. PRODUCT PRICE RANGE AMBIWOOD 500-1.69l 1. 2.MUDRA MARK 7000-1.10L 3.BOHEMIA CRYSTAL 1000-5000 4.WOODS WORTH 2000-1.5L 5. CASA CRAFT 500-1.70L
  5. 5. Q. How do you analyze the Competitor's price and offers? COMPETITORS PRICE DO NOT INFLUENCE OUR PRICING. PRICES ARE ON THE HIGHER SIDE AS THERE IS NO COMPROMISE IN THE QUALITY OF PRODUCTS. MORE CUSTOMIZATIONS THAN OTHER BRANDS
  6. 6. COMPETITOR CAMPARISON SOFA SET - 25,000₹-1,50,000₹ KING SIZE BED - 7,700₹ - 1,50,000₹ STUDY TABLE - 6,500 - 97,000 ONE DOOR WARDROBE - 11,000 - 57,000 SOFA SET - 22,000₹-1,40,000₹ KING SIZE BED - 6,500₹ - 1,50,000₹ STUDY TABLE - 5,500₹ - 88,000₹ ONE DOOR WARDROBE - 10,000₹ - 50,000₹
  7. 7. urban ladder Amazon wooden sheet IKEA OTHER FURNITURE STORES.
  8. 8. INTERNAL FACTORS EXTERNAL FACTORS FACTORS AFFECTING PRICING THE MATERIAL USED BUILD QUALITY Image of the firm MASS PRODUCTION Competition Government Control Demand
  9. 9. Q.How do you determine demand and estimate the price ? Location recent trends in market Customizations festive offers seasonal offers
  10. 10. Q. How does the product price differ according to the geographical aspects? There are no CHANGEs in pricing considering any geographical aspects pricing is same in online and offline stores throughout world MOSTLY DONE BY LOCAL STORES
  11. 11. REFERENCES https://www.urbanladder.com https://www.mbaskool.com/marketing-mix/services/17237-pepperfry.html Scan For Pepperfry www.cram.com/essay/Internal-And-External-Factors-Affecting-Pricing-Strategy/F…
  12. 12. Thank You 21MBAMKT119 ROHAN Singh 21MBAMKT122 PARTH TAK

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