Public regional management success factors (territorial development, marketing)
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Success factors in form of key words, with an explanation and an advise. For further information please download the file and look at the notes. They are also useful for enterprises. Does anybody have other key success factors to propose ?
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Public regional management success factors (territorial development, marketing)
- 1. Territorial / Regional Management in practice Success Factors François Parvex, SEREC 1
- 2. Commitment / opportunism Find the right balance between planning and opportunism. Future depends more on our passions Than on our calculations. (Denis de Rougemont) 2 www.serec.ch
- 3. Networking The force is in the group. Humanity left the evolution process … the only way for it to progress is by networking the brains. (Albert Jacquard) 3 www.serec.ch
- 4. Create an observation system, a dashboard, which measures relevant evolution inside and outside the region. www.serec.ch 4 Anticipation
- 5. Keep low profile in the region and high profile outside. www.serec.ch Out of the region 5 Schyzophreny In the region
- 6. Balance Design a business model of the Regional Management. Balance between activities and resources. 6 www.serec.ch
- 7. Patience Prepare a projects portfolio and let them start when they are ready. Whatever you do the Earth will rotate at the same speed. 7 www.serec.ch
- 8. Use existing methods and models, develop you own ones. www.serec.ch 8 Knowledge of methods and models
- 9. Knowledge of powers Identify the real powerful people and mobilize them. Theoretical powers Real powers 9 www.serec.ch
- 10. One must be aware of what others bring. The more they think differently the richer is their contribution. (Albert Jacquard) www.serec.ch 10 Respect of perceptions They are all right … and they are all wrong !
- 11. Boost motivation Motivation is there or not. You can only contribute to maintain 6 needs of human beings: -2 essential needs -4 basic needs Image: E. Diserens and boost it. Further information: Anthony Robbins (http://video.ted.com/talk/podcast/2006/None/TonyRobbins_2006.mp4) 11 www.serec.ch
- 12. 4 KSF for cooperation OPENESS Discuss, there will always be something remaining. POSITIVE RICHNESS OF PREVIOUS EXPERIENCE INTERACTIONS TRUST 12 www.serec.ch
- 13. The Success Factors of Regional Management can be summarized in one word: curiosity. www.serec.ch 13 Learning Region Process
- 14. Summary 14 www.serec.ch
- 15. www.serec.ch Do you want to propose other Success Factors ? Please contact: SEREC François Parvex Via Bicentenario 3 CH – 6807 Taverne parvex@serec.ch 15 www.serec.ch
Notas del editor
- This presentation proposes a collection of key words as Success Factors for territorial development at local and regional dimension. It can be used as reflexion basis for designing territorial development policies.
- Don’t plan to much ! Just plan enough to be able to identify opportunities when they “pass by” and take profit of them. Try to be optimally opportunistic. It’s possible if you have a clear vision for your territory and share it with the stakeholders.
- Networking allows you to: generate ideas mobilize people identify synergies Networking is the life insurance of the Regional Manager.
- A good observation dashboard allows you to: identify opportunities be aware of external factors of influence, which don’t depend of you but can be responsible of the success / failure of your projects (laws, political situation, elections, people, finances, …) It’s no use to launch a project if the set of external factors is not favorable. External factors, positive or negative, change over time.
- Regional Management must cope with 2 types of behaviour: - Low profile in the region: modest, coaching spirit, support, … - High profile out of the region: promotion, positive image, … Strange but you must live with it!
- The stakeholders are waiting a lot from the regional management’s office. It’s important to be able to say “NO” and select actions according to their contribution to the regional vision.
- You can’t fight against the external factors. You can just wait till their situation improves. Risk of burn-out! Be ready to use “windows of opportunities” because you cannot decide if and when a project starts.
- There are many methods for planning, facilitation, moderation, negotiation, mediation, conflicts transformation, etc. Use them, knowing that in Regional Management 20% of your efficiency comes from methodological knowledge and 80% from instinct and experience.
- Theoretical powers are given i.e. by Constitution, laws, … Real powers are given by money, charism, family, belonging to powerful groups, … Never forget that it is easier for somebody to destroy than to build!
- I tell you that it is not a princess! Are you sure I’m wrong ? If so, please look at the drawing upside down. Respect all opinions and statements and try to understand them, knowing the point of view of who expresses them.
- And never forget fun! Mostly because in regional management you work a lot with volounteers.
- Information / knowledge is the only good, which multiplies when it is used! Richness of interactions also means communication. Regional Management being a task of public interest, it must be comunicated.
- Regional Management should aim at developing “learning regions”. Learning spirals should be created at all levels in order to foster innovation. This slide presents a typical learning process, which can be implemented in regions / territories. It is also valid for enterprises. Eventually all success factors of regional / territorial development can be summarized in one central word: “CURIOSITY”. Curiosity arises with the confrontation to new data, the acquisition of which is done by observation. Curiosity leads to exploration and finally to knowledge development. This knowledge must then be spread into the territory and used itself as new data and so on. The Regional Management should be a producer and disseminator of new data in order to foster curiosity at all levels of stakeholders, and eventually to foster innovation.