Presentation given (in Dutch) at Barcamp Antwerp, March 6 2010. Storyline: - explanation of (types of) behavioural targeting - some background on (EU) privacy legislation - discussion of legal/privacy issues with behavioural targeting Two slides with quotes of the Dutch text of the e-privacy directive are fragments/screenshots of 2 slides of a presentation given by Bart van Aarnhem (twobirds.com) at a meeting of www.ecp.nl Februari 17th in The Hague. Some web pages I took screenshots of: http://www.google.com/ads/preferences/ http://www.networkadvertising.org/managing/opt_out.asp http://blog.futtta.be/2010/01/22/add-to-any-removed-from-here/ http://www.privacywidget.com/ http://www.out-law.com//default.aspx?page=10550 http://www.wired.com/epicenter/2009/08/you-deleted-your-cookies-think-again/ http://googlesystem.blogspot.com/2009/03/behavioral-targeting-in-google-adsense.html http://bits.blogs.nytimes.com/2008/12/17/your-privacy-is-protected-only-if-you-are-really-sick/ http://www.nytimes.com/2006/08/09/technology/09aol.html More links at http://delicious.com/pascalvanhecke/behaviouraltargeting

1. Behavioural targeting vs. Privacy

8. Site-based?

9. Site-based Echter... Wat met 1 eigenaar – multiple sites? (Nugg.ad, Wunderloop...)

10. ISP-based

11. ISP-based

12. ISP-based

16. Privacy: wat?

17. “ The right to be left alone”

27. Behavioural targeting vs. Privacy

35. Behavioural targeting: informatieplicht, recht op verwijdering/correctie

37. Behavioural targeting: “gevoelige gegevens”

39. Een voorsmaakje van de discussie: e-Privacy richtlijn

45. Conclusie...

47. Dank!