Behavioural Targeting vs Privacy (presentation mostly in Dutch)

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Pascal Van Hecke

Presentation given (in Dutch) at Barcamp Antwerp, March 6 2010. Storyline: - explanation of (types of) behavioural targeting - some background on (EU) privacy legislation - discussion of legal/privacy issues with behavioural targeting Two slides with quotes of the Dutch text of the e-privacy directive are fragments/screenshots of 2 slides of a presentation given by Bart van Aarnhem (twobirds.com) at a meeting of www.ecp.nl Februari 17th in The Hague. Some web pages I took screenshots of: http://www.google.com/ads/preferences/ http://www.networkadvertising.org/managing/opt_out.asp http://blog.futtta.be/2010/01/22/add-to-any-removed-from-here/ http://www.privacywidget.com/ http://www.out-law.com//default.aspx?page=10550 http://www.wired.com/epicenter/2009/08/you-deleted-your-cookies-think-again/ http://googlesystem.blogspot.com/2009/03/behavioral-targeting-in-google-adsense.html http://bits.blogs.nytimes.com/2008/12/17/your-privacy-is-protected-only-if-you-are-really-sick/ http://www.nytimes.com/2006/08/09/technology/09aol.html More links at http://delicious.com/pascalvanhecke/behaviouraltargeting

Tecnología Noticias y política

Behavioural targeting vs. Privacy

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Soorten? ,[object Object],[object Object],[object Object]

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Site-based Echter... Wat met 1 eigenaar – multiple sites? (Nugg.ad, Wunderloop...)

ISP-based

ISP-based

ISP-based

Ad networks ,[object Object],[object Object],[object Object],[object Object]

Privacy: wat?

“ The right to be left alone”

In de wet? ,[object Object],[object Object],[object Object]

Informationele privacy ,[object Object],[object Object],[object Object],[object Object]

Principes (waarover gaat het) ,[object Object],[object Object],[object Object]

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Rechten individu (“data subject”) ,[object Object],[object Object],[object Object],[object Object],[object Object]

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Behavioural targeting: rechtsgrond ,[object Object],[object Object],[object Object],[object Object]

Behavioural targeting: informatieplicht, recht op verwijdering/correctie

Behavioural targeting: “gevoelige gegevens”

Een voorsmaakje van de discussie: e-Privacy richtlijn

Conclusie...

Dank!

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Behavioural Targeting vs Privacy (presentation mostly in Dutch)

1. Behavioural targeting vs. Privacy

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9. Site-based Echter... Wat met 1 eigenaar – multiple sites? (Nugg.ad, Wunderloop...)

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16. Privacy: wat?

17. “ The right to be left alone”

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27. Behavioural targeting vs. Privacy

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35. Behavioural targeting: informatieplicht, recht op verwijdering/correctie

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37. Behavioural targeting: “gevoelige gegevens”

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39. Een voorsmaakje van de discussie: e-Privacy richtlijn

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45. Conclusie...

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