Smartphones are becoming to be fully featured application phones.

1. APPLICATION PHONES
ARE HERE TODAY
PASI MÄENPÄÄ
Executive Vice President, Corporate Customers

2. EVERYONE CREATES THEIR OWN
“MY PLACE” FOR WORKING.
How does the work change?

3. The Future of Phones
Location and Context
Based Services
Application Logic Cloud Computing

4. Smartphones Percentage of Total Market Share
5-10%
Year 2010

5. 35%
During The Next 3 Years
Smartphones Percentage of Total Market Share

6. 0
100
200
300
400
500
600
700
2005 2006 2007 2008 2009E 2010E 2011E 2012E 2013E
Desktop PCs Notebook PCs Smartphones
Global Unit Shipment of Desktop PCs/ Notebook PCs Vs. Smartphones,
2005-2012E
Smartphones > Total PCs
Source: Morgan Stanley Research estimates ,

7. TODAY’S WORKING
CLIMATE IS...
FAST
NETWORKED
CONNECTED
HIGHLY
DYNAMIC
DIGITALLY
DISTRIBUTED

8. WHAT MATTERS IS WHAT
HAPPENS RIGHT NOW, IN REAL
TIME.

9. ELISA TODAY FUTURE
NATURE Mobility Digitally distributed
DIRECTION Delegation of tasks Autonomous
ORDER OF
TASKS
Top down
empowerment
Non-linear,
networked
ENVIRONMENT Office based Virtual office
SKILLS Teams of experts
Active sharing of
expertise
LEARNING Just-in-time
Cont’d learning in
teams
METRICS Team goals Output + innovation
WORK HAS CHANGED.

10. WORK TODAY IS
CREATIVE WORK WE
OUGHT TO
COLLABORATE MORE.
THE VALUE OF WORK
DONE ALONE IS
DECREASING
EVERY DAY.

11. EVERYONE PERSONALIZES THEIR
OWN WORKING ENVIRONMENT.

12. CHOOSE YOUR OWN
APPLICATIONS BASED
ON YOUR OWN
CONTEXTUAL NEEDS.

13. APPS ARE THE NEW SOCIAL
CURRENCY When people thinking alike
connect they want to
share knowledge on applications, not phones.

14. SOME FUNDAMENTALS OF APP LOGIC
• BASED ON CONTEXT: Install and
remove quickly even if you need
one only for a brief moment.
• QUICK TO ADOPT: Just install and
see if it works for you.
• CLOUD STORAGE: The content is
stored in the cloud.
• BRANDING: You are not installing a
news reader, you are installing
Reuters.
• SINGLE PURPOSE: One need, one
idea, one application. Simple.

15. INTERFACES
D
iscuss
APPLICATIONS
NEEDS
SOCIAL NETWORKS
N
etw
ork
O
rganize
Business
Lifestyle
Share
Search
Create
Play
STORES
ACTIONS
Applications
MoviesMusic
Books
Content
Travel
Networking
Family
Entertainm
ent
Learning
YOU
Citrix
Tweetdeck
Salesforce
Wikipedia
Kindle
Twitter
Lonelyplanet
Foursquare
BBC
Spotify
Evernote
Facebook
LinkedIn
Your App?
?

16. Business case: Evernote
Same application, different interfaces.

17. Entertainment case: Spotify
Same application, different interfaces.

18. Business case: Webex
Same application, different interfaces.

19. Business case: Vidyo
Same application, different interfaces.

20. Mobile Apps will drive productivity
and data plans (Elisa mini, plus, pro)

21. Multi-function devices are here.
Widgets will drive data usage.
Location aware apps are coming.
Work and private life will blur.
”Kokous verkkoon ja toimisto taskuun.”

22. FOLLOW ME.
From Hierarchy To Network