Today's work is digitally distributed. Networked collaboration is happening everywhere and it creates an enourmous pressure on leadership going forward.
10. CENTRALIZED WORK DISTRIBUTED WORK
NATURE Repetitive Situational
DIRECTION Managed Autonomous
ORDER OF TASKS Linear Non-linear
ENVIRONMENT Structured Dynamic
SKILLS Reproducable Diverse, specialized
LEARNING Just-in-case Just-in-time
METRICS Speed, consistency Meaning, diversity
WORK HAS CHANGED.
11. IN ALL PHYSICAL MEETINGS
THERE ARE MORE OR LESS
THE WRONG PEOPLE PRESENT.
12. IN DIGITAL WORKING ENVIRONMENTS
THERE COULD BE MORE OR LESS
THE RIGHT PEOPLE PRESENT.
15. DIGITAL DISTRIBUTION LEADS TO A
CLOUD COMPANY
Technology
Platforms
Communication
Practices+
Distributed & Transparent
TOOLS CULTURE
16. DISTRIBUTED COMMUNICATION PRACTICES
LINEAR WORK
WHAT IS THE SEQUENCE?
PAST
• Point-to-point
• Linear
• Pre-defined
• Prediction
CREATIVE WORK
WHAT IS THE CONTEXT?
TODAY
• Context based
• Temporal
• Emergent
• Responsiveness
19. Social Media and Virtual Money
Are financial institutions underestimating
the value of digital non-monetary
transactions?
20. • purchase of virtual and physical goods
• social gaming and social networking
• social lending and donations
• online match making services
Examples of value exchange online
Facebook
Credits
21. VIRTUAL GOODS ARE VALUED LIKE REAL GOODS.
7. Cultural References
8. Licences
9. Rarity
10. Price
1. Performance
2. Functionality
3. Visual & Sounds
4. Background Fiction
5. Provenance
6. Customizability
Instrumental attributes
Hedonistic attributes
Social attributes
Ref: Vili Lehdonvirta,
Virtual Economy Research Network (2010)
22. IN CHINA AND KOREA
VIRTUAL GOODS
GENERATE MORE
REVENUE THAN
ONLINE RETAIL AND
ONLINE ADVERTISING.
23. WIDE TAKING OF RESPONSIBILITY
CONCLUSION: TOMORROW IS
DIGITALLY DISTRIBUTED
EFFICIENT COORDINATION
HIGH QUALITY COMMUNICATION
INTERACTIVE VALUE CREATION