This session is aimed at all levels of attendees who are looking to increase traffic & revenue via natural search. We will look at the top affiliate sites in the UK from financial comparison sites to shopping and voucher sites and give a detailed analysis showing how these sites are running their SEO strategies and how smaller affiliate sites need to set up their SEO campaigns to deliver top rankings in even the most competitive verticals. There will be focus on Linkbuilding, Onsite optimisation, How to make Google treat you like a brand, Panda update issues, Campaign and team structure.