CEO's need to change the way their companies do business. Why? How? and... Do it Different! Check out these 3 key messages in detail. This presentation was held at the CEO Forum in Taipei, Taiwan.

1. FOR THE CEO… (corporate or start-up)
3 KEY MESSAGES
FOR THE CEO
CEO FORUM Taipei, December 11th 2013
Patrick van der Pijl

2. TODAY…

3. I HAVE THREE KEY
MESSAGES FOR YOU

4. WHY
WE NEED TO
CHANGE

5. HOW
WE CAN DO
THAT

6. D.I.D.

7. LET’S START…

8. WHY
WE NEED TO
CHANGE

9. DESIGNING BETTER BUSINESSES

10. DESIGNING BETTER BUSINESSES

11. WE NEED TO
RETHINK THE WAY
WE DO BUSINESS!

12. DESIGNING BETTER BUSINESSES

13. WHY?

14. TODAY…

15. …WE SEE FORCES
WE HAVEN’T SEEN
BEFORE…

16. …WE CALL THEM
NEW RULES
OF THE BUSINESS
GAME.

17. SUSTAINABILITY

18. CREDIT CRISIS

19. UPCOMING MARKETS?

20. MARKETS CAME ALREADY UP

21. NEW GENERATION
generation
y

22. BETTER PICTURE?

23. GENERATION Z

24. ONLINE REVOLUTION

25. NEW TECHOLOGY

26. SOME EXAMPLES OF
BUSINESS MODELS
WE SEE RIGHT
NOW…

27. RE-IMAGINATION
NEWS AND
INFORMATION
FLOW…

28. From reporters...

29. …to twitter

30. RE-IMAGINATION OF
BOOKS

31. From books...!

32. …to kindle

33. RE-IMAGINATION OF
CALLING A CAB

34. From waiting in the rain...

35. …to a single push of a button

36. RE-IMAGINATION OF
VIDEO

37. From video store...

38. …to youtube

39. RE-IMAGINATION OF
NAVIGATION

40. From map...

41. …to navigon

42. The speed of developments has
increased…!

43. resulting in shorter shelf lives of
companies…!

44. and focusing on product
innovation is not enough… !

45. HOW
WE CAN DO
THAT

46. WHAT WE
LEARNED…

47. IS ABOUT

48. NEW TOOLS

49. NEW SKILLS

50. NEW MINDSET

51. FOR THE CEO… (corporate or start-up)

52. AND HIS TEAM!

53. SO WHAT ARE NEW
TOOLS?

54. WHAT IS A
BUSINESS MODEL?

55. IMAGINE
(BOARDROOM)
CONVERSATIONS…

60. WE NEED NEW
TOOLS TO
UNDERSTAND AND
CRAFT NEW
BUSINESS MODELS

61. THE BUSINESS MODEL
CANVAS

62. A BUSINESS MODEL
DESCRIBES THE RATIONALE
OF HOW AN ORGANIZATION
CREATES, DELIVERS, AND
CAPTURES VALUE

63. 1 CUSTOMER SEGMENTS

64. 2 VALUE PROPOSITIONS

65. 3 CHANNELS

66. 4 CUSTOMER RELATIONSHIPS

67. 5
REVENUE STREAMS

68. 6 KEY RESOURCES

69. 7
KEY ACTIVITIES

70. 8 KEY PARTNERS

71. 9
COST STRUCTURE

72. KEY ACTIVITIES
VALUE PROPOSITIONS
CUSTOMER
SEGMENTS
KEY PARTNERS
COST STRUCTURE
CUSTOMER
RELATIONSHIPS
KEY RESOURCES
CHANNELS
REVENUE STREAMS

73. Let us look at the business model
of Nespresso

76. The Business Model of Nespresso
PARTNER
NETWORK
KEY
ACTIVITIES
B2C
Distribution
Machine
Manufacturer
Marketing
OFFER
CUSTOMER
RELATIONSHIPS
CUSTOMER
SEGMENTS
Nespresso
Club
Households
DISTRIBUTION
CHANNELS
Business
Nespresso
Machines
Production
KEY
RESOURCES
Patents
Brand
Distribution
Channels
Coffee
Production
Facilities
COST STRUCTURE
Production
Marketing
B2C
Distribution
Nespresso
Pads
Mail
Order
Retail
Nespresso
.com
Call
Center
Nespresso
Stores
REVENUE STREAMS
1 x Machine
Sales
Repetitive
Pad Sales

77. BUSINESS MODEL CANVAS NESPRESSO

82. WE HAVE DIFFERENT
TOOLS IN DIFFERENT
STAGES

84. WE SHARE THESE
TOOLS ONLINE…

85. D.I.D.

86. D.I.D.
DO
IT
DIFFERENT

87. NEW SKILLS

88. WE BASICALLY NEED
DESIGNERS TO HAVE
A SEAT AT THE
TABLE

89. OR WE SHOULD
THINK AND ACT LIKE
DESIGNERS.

90. OBSERVE

91. WHEREVER YOU LOOK
THAT’S WHAT YOU
SEE.
JERRY SEINFELD

92. OUR EYES
OUR EARS
CAMERA
NOTEBOOK AND PEN

95. THINK
VISUALLY

96. DRAWING IS THE
NEW WRITING

97. EYES, PENCILS AND THE HAND
MAY BE TOOLS OF THE PAST,
…I BELIEVE THEY ARE TOOLS
OF THE FUTURE.
John Maeda, RISD

99. BUT THAT’S NOT
ENOUGH…

100. THE CONTEXT MAP OF A COMPANY
Insert 4 photos of the team discussion

101. Future scenario

102. Business model

103. SPOTIFY BUSINESS MODEL

104. IDEATE

105. YOU NEED TO BE
ABLE TO JUGGLE
WITH BUSINESS
MODELS

106. CURRENT BUSINESS MODEL
KEY
PARTNERS
KEY
ACTIVITIES
KEY
RESOURCES
COST STRUCTURE
VALUE
PROPOSITION
CUSTOMER
RELATIONSHIPS
CUSTOMER
SEGMENTS
CHANNELS
REVENUE STREAMS

107. CURRENT BUSINESS MODEL
KEY
PARTNERS
KEY
ACTIVITIES
KEY
RESOURCES
COST STRUCTURE
VALUE
PROPOSITION
CUSTOMER
RELATIONSHIPS
CUSTOMER
SEGMENTS
CHANNELS
REVENUE STREAMS

108. CURRENT BUSINESS MODEL
KEY
PARTNERS
KEY
ACTIVITIES
KEY
RESOURCES
COST STRUCTURE
VALUE
PROPOSITION
CUSTOMER
RELATIONSHIPS
CUSTOMER
SEGMENTS
CHANNELS
REVENUE STREAMS

109. CURRENT BUSINESS MODEL
KEY
PARTNERS
KEY
ACTIVITIES
KEY
RESOURCES
COST STRUCTURE
VALUE
PROPOSITION
CUSTOMER
RELATIONSHIPS
CUSTOMER
SEGMENTS
CHANNELS
REVENUE STREAMS

111. PROTOTYPING

112. the past was about
choosing solutions
the future is about
generating options

113. Frank Gehry

116. 8 PROTOTYPES

117. GO OUT OF
THE BUILDING
& LEARN!

118. BECAUSE AN IDEA…

119. OR BUSINESS
MODEL…

120. IS ONLY ON PAPER AND IS…

121. DESIGNING BETTER BUSINESSES

122. IT HAS
NO VALUE

123. ZERO

124. YOU NEED TO TEST
YOUR ASSUMPTIONS

126. STEVE BLANK

127. KNOCK ON THE CUSTOMERS DOOR…

128. AND TALK TO THEM!

129. BEWARE!

130. DON’T DO IT THE
EASY WAY…

131. DON’T HIRE AN
AGENCY…

132. OR
SET UP A TEST
PANEL

133. BUT DO IT
YOURSELF!

134. THE MORE YOU
LEARN, THE SOONER
YOU SUCCEED

135. WHY?

136. YOU’LL INVENT
SOMETHING PEOPLE
DON’T NEED…

137. EXAMPLE OF
SEGWAY

139. NEED I SAY MORE?

141. WHO HAD ONE?

142. SO YOU NEED TO
ASK YOURSELF THE
FOLLOWING

143. IS THE PROBLEM A
REAL PROBLEM?

144. CAN WE IDENTIFY
THE NEED?

145. DO WE IDENTIFY A
TARGET CUSTOMER
SEGMENT?

146. AND ARE THEY
WILLING TO PAY FOR
THIS…?

147. YOU HAVE TO DO
THIS TOGETHER…

149. AND GO OUT TO
TALK TO
CUSTOMERS…

151. AND LEARN…

152. QUALITY AND MARGIN WAS NOT THE JOB…

153. NOT PARENTS AND CHILDREN BUT…

154. ONLY THEN YOU CAN SUCCEED…

155. AS A START-UP…

156. OR A CORPORATE START UP…

157. SO WHAT IS NEXT?

158. SO WHAT DOES
THAT MEAN FOR THE
CEO?

160. DON’T WRITE PLANS….

161. HE NEEDS TO THINK
AND ACT LIKE A
DESIGNER TOO.

162. HE NEEDS TO GO
BACK TO SCHOOL!

163. BUT NOT TO
HARVARD OR
STANFORD…

164. BUT TO THE
COLLEGE OF THE
ARTS…

166. WHERE THEY
PREPARE THE NEW
GENERATION OF
LEADERS FOR A
WORLD…

167. THAT IS NOT ONLY
PROFITABLE…

168. BUT ALSO
SUSTAINABLE,
ETHICAL AND TRULY
MEANINGFUL.

169. A SUPERMAN

171. MY THREE KEY
MESSAGES FOR YOU

172. WE NEED TO
CHANGE

173. HOW
YOU CAN DO
THAT

174. D.I.D.

175. patrick@businessmodelsinc.com
DESIGNING BETTER BUSINESSES