These are the slides from my 90 min workshop given at the Salon Success 365, 30 Year Celebration event in Birmingham. They cover off how to build a 10 spoke marketing wheel to get more leads into your business.
12. Millionaire Marketing
Investment…
Local Geographical Area
10%
60%
Existing
Customers 30%
New „A‟
Prospects
13. Critical Success Factor
in Marketing…
• Direct Response NOT
Brand Building!
• Strong Headlines…
• Compelling Offer…
• Sales Copy…
• Social Proof…
• Call‟s to Action…
• Your GOAL is to Sell
14. Critical Millionaire Marketing Skill!
Where Does Copy Impact Your Sales
Blogs
Web Sites
Landing Pages
Direct Mail
E-mail Marketing
Video Sales
Messages
Adwords
23. Top Headline topics that are
Guaranteed to get attention
Self
Interest
Speed
of Result
24.
25.
26. Response Marketing
Questions to Ask…
• What are you going to give them
(Offer) & how are they going to
get it?
• What are they going to Pay &
how are they going to pay it?
• What are the elements of your
risk reversal – Guarantees etc
• What is the “Promise” of your
end result and how long will it
take your prospect to achieve it?
27. “I was mucking around on my
calculator at the weekend (in between
working and sleeping!) and worked
out that the return I got on my
marketing investment in the XX
magazine of £1800 was 24,556% or
£442,008.”
“Is this good coach???”
Marc Smith – MD
Turnover
£250,000
to £850,000
in 18 months
28. Building Your
Marketing Wheel of Fortune!
1. Websites
2. Newsletters
3. Print Media / Adverts
4. Google / Facebook Ads
29.
30. Bad Customer Service
news travel FAST!
Thousands in
seconds
Dissatisfied World
call 10 people
31. Building Your
Marketing Wheel of Fortune!
1. Websites
2. Newsletters
3. Print Media / Adverts
4. Google /Facebook Ads
5. Networking in Person
33. What‟s Your Business Name…CO.UK?
Some Humanity!
or
Sell the PROBLEM You solve!
How can You HELP them?
What is the Next Step?
34. Building Your
Marketing Wheel of Fortune!
1. Website
2. Newsletters
3. Print Media / Adverts
4. Google / Facebook Ads
5. Networking in Person
6. Joint Ventures
35. “Following our BWC Mentors advice
We’ve increased Enquires 100%
on last year!
And Conversions are Up 60%.”
Nial Douglas (MD)
Full Circle Travel
36. Building Your
Marketing Wheel of Fortune!
1. Website
2. Newsletters
3. Print Media / Adverts
4. Google / Facebook Ads
7. Info Products 5. Networking in Person
6. Joint Ventures
38. Building Your
Marketing Wheel of Fortune!
1. Website
2. Newsletters
3. Print Media / Adverts
8. Social Media 4. Google / Facebook Ads
7. Info Products 5. Networking in Person
6. Joint Ventures
39. The 4 Keys to
Social Media Success…
Reputation
Authority
Visibility
Engagement
40.
41.
42. Building Your
Marketing Wheel of Fortune!
1. Website
2. Newsletters
9. Referrals 3. Print Media / Adverts
8. Social Media 4. Google / Facebook Ads
7. Info Products 5. Networking in Person
6. Joint Ventures
47. Step 2: Bring on the
Benefit Bullets!
Make an Outrageous Promise – Benefit…
Issue a warning – “don’t buy this before …”
Promise a Fast, Easy or FREE solution
Be thought provoking – stimulate curiosity
Make it like a movie – create drama!
Promise an Instant Solution to the Pain…
The Most Read Section after the Headline…
48. Step 3: Back up with Guarantee
• Better than Risk Free
• Your money back, no questions asked
• 30 Day FREE trial
• Absolutely No Risk to you
• 100%, no hassle refund
• You can’t loose
• I personally guarantee
How many of You want to Have More Influence Over Your Prospects?GREAT Marketing Makes Selling EASY!!!
Exercise: Top 3 things you want to Learn from this Workshop?
Remember – Websites are just Direct Mail on Glass!
CAMPAIGNVs EVENT MindsetHand Out & Exercise for people to Fill in their Marketing Wheel…
CAMPAIGNVs EVENT MindsetHand Out & Exercise for people to Fill in their Marketing Wheel…
CAMPAIGNVs EVENT MindsetHand Out & Exercise for people to Fill in their Marketing Wheel…
“It follows that unless your headline sells your product, you have wasted 90 percent of your money…” David Ogilvy
CAMPAIGNVs EVENT MindsetHand Out & Exercise for people to Fill in their Marketing Wheel…
Top Image CAN NOT be an kind of advertisement or call to action – FB T’s & C’s say they can shut you down for this!Make it a Big, Clear, Clean image that gets the Brand Across.
CAMPAIGNVs EVENT MindsetHand Out & Exercise for people to Fill in their Marketing Wheel…
So here’s your opportunity to tell us about your businessHUMANITYThe problems you solveHow we can help youAnd what is the call to actionPlease be succinct – keep to the 30 secs and give everyone a chance to speak - Angela will ring a bell at 30 secs and I would ask that you stop wherever you are and allow the next person to speakWe will listen to half the room now and the other half a little laterFirst I would like to hear from those business that have sponsored us here today and supported this event
CAMPAIGNVs EVENT MindsetHand Out & Exercise for people to Fill in their Marketing Wheel…
CAMPAIGNVs EVENT MindsetHand Out & Exercise for people to Fill in their Marketing Wheel…
CAMPAIGNVs EVENT MindsetHand Out & Exercise for people to Fill in their Marketing Wheel…
When you break this Down for Business Owners they like the FRAMEWORK they can access!
Oxford Member in Just 10 Months has got over 65,000 Views!!Leads Up 30+ Sales Up Over 50% on last Year!!!Image is linked to You Tube Video
Brand your social media platformsProfessional image goes a long way – this can a los be done on Twitter and Facebook as well
CAMPAIGNVs EVENT MindsetHand Out & Exercise for people to Fill in their Marketing Wheel…
Whats YOUR Incentve?
CAMPAIGNVs EVENT MindsetHand Out & Exercise for people to Fill in their Marketing Wheel…
Direct Mail PLUS Phone Follow Up still Converts highly…
Coaching Question – What’s the Highest Converting Offer You have even used? Table Discussion & Debrief…Use the Following “Frames to Improve Conversion!”Time Frame & Scarcity – Limited Numbers or Limited TimeHave a Reason WHY the offer exists etc
These break up long copy / make it easier for people to skim read / brings out points of interest / Grabs attentionMember Exercise: Have the Members spend 10 mins writing 5 Benefit Bullets about their Business
Coaching Question – What is your next Commitment Objective for your Sales Copy?Copywriting Myth: If you give people lots of options to respond they actually take NO Action…
Learn New Skills – Most Biz Owners have more training to drive their car to the event that to Drive their Business to Success!!!Fresh Ideas – You have to get out of your own industry to Learn new strategies that can transform your businessNew Relationships – It’s not JUST what you know it’s also WHO you know – Joint Ventures are a VERY Powerful way to Grow…