1. Three years ago Optimisa Research started the implementation of Intellex software. Today it is the backbone of their nation-
wide tracking study report delivery.
The Intellex data processing and reporting package,DataDynamic Reporter is a software solution specifically created for the
market research industry at a time when shifting client demands are putting margins under pressure. DataDynamic Reporter
combines a powerful, flexible scripting engine with an intuitive interface for data editing, processing and table based analysis.
The cleverly designed export options allow for fully automated production of reports in PowerPoint, reducing the time spent on
market research reporting from days to hours.
The traditional work process in market research is based on mass table production combined with Excel/PowerPoint based
output and has been stretched to breaking point. Clients demand more flexibility and more in-depth analysis for less money and
in less time. The need to deliver more for less has convinced many research agencies across the world that it is time for change.
DataDynamic Reporter offers the automated support that is required for this change.
OPTIMISA RESEARCH is one of the UK’s fast moving agencies with over 50 staff based in Leeds and London. They provide cutting
edge insight to some of the country’s largest brands. Just under three years ago, Optimisa decided that it was time for change.
Adeel Ahmad, Optimisa’s Head of Operations says:
“We realized that the process underlying the delivery of our major tracking studies had too many bottlenecks. The traditional,
manual MS Office based processes were time consuming and more importantly, error prone. Our clients expected more in
depth insight with shorter turn-around times, and we could see it would be hard to deliver that if we kept things the way they
were.
Since migrating to the Intellex platform, the speed with which we can communicate tracking results to our clients has increased
significantly. For one of our studies, we now deliver over 60 PowerPoint reports, each containing over 50 charts, within seven
days after the study comes out of field. This means the Intellex DataDynamic Reporter in combination with their PowerPoint
Generator, has made delivery of this study a streamlined process. For another study we now create 370 PowerPoint reports per
quarter, a feat that would simply have been impossible before the implementation of the Intellex software.
On top of the increased speed, we have seen reduced error rates when producing all these multiple level reports. Data queries
are now more efficiently managed due to the use of one single data stream as opposed to multiple streams for different levels.
I’m pleased to say that since the start, the support team at Intellex has helped us to develop a highly efficient platform which fits
with Optimisa’s particular needs.
If you would like more information on the Intellex software, please visit us at stand F238 or at www.intellexweb.com
“With the Intellex software we have
brought the speed and accuracy of our
report delivery to a whole new level”
Traditional work processes in Market Research
have been stretched to the breaking point