Postitial solves problems for advertisers and publishers : For publishers, Postitial creates new incremental advertising inventory that generates higher eCPM inventory and a new revenue stream, while at the same time not compromising the in-app user experience. For Advertisers, Postitial provides additional full page advertising inventory that delivers significantly higher levels of engagement and supports interstitial, rich media and video. The timing of the ad, displayed after the user has finished an app session, creates a unique opportunity in mobile for advertisers to capture more focused consumer eyeballs and attention.

1. PostitialTM
Mobile Advertising Solution

2. Access or monetize new Android ad spaces
Access incremental global in-demand
Android inventory for larger banners,
rich media and video
Publishers
Incremental revenue for Android app
developers and publishers
Advertisers
Post app mobile advertising solution for Android smartphones and tablets

3. User experience

4. Ad solution for publishers
Full screen ads capture the user’s attention
CTR 3-5x higher than industry average
Maximize mobile app
monetization:
• New ad slot creates new inventory
for publishers to monetize
• Create immediate revenue uplift
• No impact on user experience
• Serves MPUs, full screen interstitials,
rich media and video

5. Revenue opportunity for supply partnersIntegrationCommercial
Exploit new ad slot
opportunity
Implement
Postitial
Connect with
demand partners
Generate new
revenue stream
Immediate
revenue uplift
Higher
engagement =
Higher eCPMs
Revenue share
model
Performance and
brand campaigns
Revenue
opportunity

6. Global Android and iOS shipments
* Source: Mary Meeker, KPCB, Gartner, Morgan Stanley Research
0 1 2 3 4 5 6 7 8 9 10 11 12 13
300
250
200
150
100
50
0
Quarters After Launch
GlobalCumulativeUnitShipments(MM)
iPhone
First 13 quarters cumulative numbers
Android is ramping up at 6x iPhone

7. Performance and
brand campaigns
Higher user
engagement
Uses existing ad
formats
New
inventory
• New in-demand
in-app global Android
inventory
• New ad slots mean
Postitial does not
compete for attention
with other mobile ad
campaigns
• New creatives not
required per campaign
• Works with MPU and
full page interstitials
• Supports rich media
and video post click
• Ads on-close of app
• Advertisers can
achieve engagement
levels 3-5x industry
standard
• Supports performance
campaign goals (e.g.
downloads, CPL )
• Supports branding
campaigns with new
incremental rich media
enabled inventory
Demand partners
Access new additional Android inventory

8. Cloud
configuration
User experience
not compromised
New revenue
stream
New
ad slots
• New ad slot creates
new in demand global
inventory to monetize
• Works with
performance and
branding campaigns
• New revenue stream
generated from new
ad slots
• eCPMs are 3 times or
higher than industry
average
• No interruption to the
in-app user experience
• Users can close ad
immediately by
tapping the “X”
dismiss icon
• Parameters can be
modified on the fly via
self-service platform
• Time and frequency of
ad placements can be
configured and
updated via self
service platform
Supply partners
Make more money

9. Obtain
Postitial-enabled SDK
Simple, 15minute
integration process
Incremental
revenues
+ =
Implementation requirements
Supply partners

10. Direct SDK integrationPostitial-enabled SSP integration
• Create new slot IDs for Postitial
• Map to supply source/SSP Postitial slot IDs
• Deploy Postitial campaign
• Integrate Postitial SDK
• Create new Slot IDs for Postitial
• Distribute integrated SDK to publishers
• Deploy Postitial campaigns
Access
global Android inventory
with higher user engagement
OR
Implementation requirements
Demand partners

11. Data points
* Source: AdMarvel Postitial trial data
https://www.dropbox.com/sh/n0h3zybooc4ya
ot/Nh5e5z8DJk
https://www.dropbox.com/sh/n0h3zybooc4ya
ot/Nh5e5z8DJk

12. Case Study Handmade Mobile Entertainment
5x higher eCPMs with new Postitial® Ad Unit
Challenge
Handmade Mobile Entertainment is looking to explore new ways
to enhance the mobile advertising experience and to increase ad
revenues and eCPMs on a global scale. The challenge is to find
new ad placements without compromising the users app
experience and to better monetize their inventory on a global
scale.
Strategy/Execution
Starting February 2013, Handmade Mobile Entertainment has
partnered with Smaato to add the new unique Postitial® ad unit
(provided by IQzone) to its Android application Flirtomatic. This
new ad unit displays Medium Rectangle (300x250) or full page
ads when ending an app session. It is creating additional
inventory and a new revenue stream to its inventory without
compromising the user experience or competing with existing
mobile advertising campaigns.
Results
Adding the Postitial® ad unit to the Flirtomatic Android application
is driving significant ad revenue uplifts without loosing users.
Handmade Mobile Entertainment is achieving 5x higher eCPMs
and 3-5x higher CTRs.
End Session
Mobile Ad
Home Screen
Using the new Postitial® ad placement was like getting ‘free money‘
without compromising the user experience. Integration was a breeze as
the ad unit is already integrated into Smaato‘s SDK. This new inventory
had no impact to the user experience and our eCPMs went up by over 5x.
Simon Budd, Account Manager, Handmade Mobile Entertainment
5x eCPM 3-5x CTR

13. Samsung
Galaxy S2
Samsung
Galaxy S3
Samsung
Galaxy Ace
Motorola
DROID RAZR
Samsung
Galaxy Note
4.6% 2.7% 1.6% 0.9% 0.7%
Amazon
Kindle Fire
Samsung
Galaxy Tab 10.1
Samsung
Galaxy Tab 7.0
Google
Nexus
Asus
Transformer Pad
9.7% 7.6% 5.1% 2.1% 1.7%
Smartphones
Top global Android smartphones and tablets
Tablets
* Source: Data taken from Adfonic Q4 2012 AdMetrics Report

14. Contact us
sales@iqzone.com