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CULTURE BLUEPRINT
WHAT IS CULTURE?
A set of shared beliefs, values,
and practices.
Culture is to recruiting as
product is to marketing.
Customers are more easily attracted with a
great product.
Talented people are more easily attracted with
a great culture.
OUR WHY Dining experiences ignite
memorable connections and
meaningful conversations between
people. These in turn connect people
in a deeper way and inspire learning
and collaboration to better understand
and impact the world.
Ignite
Sparks
Through
Memorable
Connections.
to empower experiential
businesses to grow their
triple bottom line by
impacting their
communities and
elevating their customer
experience across the
digital and offline
worlds.
Ourmissionis...
to bring people and
businesses together
through memorable
experiences, community
development, and local
advocacy.
Ourvisionis...
1. WE INVEST IN HELPING
PEOPLE REACH THEIR
POTENTIAL
We invest in
helping people
grow their
mindset, and
lifestyle.
Goal Setting
Paid Trainings
Lunch & Learns
OURVALUES
What allows us to
stand out and sell
our trust is by
being authentic,
listening to their
needs, and
connecting on a
personal level.
Client & Account
Team Matching
Hosting Industry
Events
Connecting Clients &
Community Partners
2. WE BUILD REAL
RELATIONSHIPS WITH
OUR PARTNERS
OURVALUES
Reaching Out to Our
Network for Help &
Vice Versa
E @ UBC Office Space
3. WE DO MORE WITH LESS;
BE RESOURCEFUL AND DO
THINGS RIGHT
OURVALUES
We thrive off
constraints, by
using our
resourcefulness
and laser focus to
go deep into
problems and far
with our
solutions.
Adapting Services
to Match Industry
Needs
Cannabis Marketing
Launched Within 24
Hours of a Client
Onboarding
4. PERCEPTION IS REALITY
OURVALUES
Sometimes
customers or the
media expect
things out of us
that only big
companies can
execute on. If it
aligns with our
passions and
skills, we turn this
into a self-
fulfilling
prophecy where
perception
becomes reality.
Charity Mixed with
Creativity
Building up Young
Creatives &
Entrepreneurs
Working with Food
Tech Partners
5. WE CONTRIBUTE TO
COMMUNITY GROWTH
OURVALUES
We lead by
example and
contribute to the
community by
educating people
in marketing and
restaurant
industries-
challenging them
to impact their
local
communities.
Hitting Client
Monthly Metric Goals
Upselling - Earn Trust
so Clients Invest More
Online Leads - Inbound
Sales, Newsletter, Etc
Staff Growth Rate
6. WE WORK
TOWARDS REAL
RESULTS
OURVALUES
Results don’t lie.
We measure true
progress when
we see our happy
customers
growing and
asking us for
more.
We're a team, not a family.
We hire, develop and smartly cut so we have stars in every position.
teamwork individual>
Selfless leaders and teammates don't solve
personal interests to the detriment of each other.
selflessness selfishness>
We like
people that are
down toearth.
E
A
R
T
H
MPATHETIC
DAPTABLE
EMARKABLE
ENACIOUS
UMBLE
Customer Company>
When in doubt, favor solving for the
customers' interest over our own.
Solving for customers' interest
is in our long-term interest too.
We encourage experimentation.
Better to try and
sometimes fail
than to sit tight
and...
fail for sure.
We don't
mind making
mistakes,
we do mind
repeating them.
Each mistake carries a lesson,
we try to make sure we learn it.
Welcome to
Team
Thank you for taking the time to dive in and learn a bit more about
our culture.
We look forward to working with you and growing you as an
individual and a leader.

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Tangoo Culture Blueprint

  • 2. WHAT IS CULTURE? A set of shared beliefs, values, and practices.
  • 3. Culture is to recruiting as product is to marketing. Customers are more easily attracted with a great product. Talented people are more easily attracted with a great culture.
  • 4. OUR WHY Dining experiences ignite memorable connections and meaningful conversations between people. These in turn connect people in a deeper way and inspire learning and collaboration to better understand and impact the world. Ignite Sparks Through Memorable Connections.
  • 5. to empower experiential businesses to grow their triple bottom line by impacting their communities and elevating their customer experience across the digital and offline worlds. Ourmissionis...
  • 6. to bring people and businesses together through memorable experiences, community development, and local advocacy. Ourvisionis...
  • 7. 1. WE INVEST IN HELPING PEOPLE REACH THEIR POTENTIAL We invest in helping people grow their mindset, and lifestyle. Goal Setting Paid Trainings Lunch & Learns OURVALUES
  • 8. What allows us to stand out and sell our trust is by being authentic, listening to their needs, and connecting on a personal level. Client & Account Team Matching Hosting Industry Events Connecting Clients & Community Partners 2. WE BUILD REAL RELATIONSHIPS WITH OUR PARTNERS OURVALUES
  • 9. Reaching Out to Our Network for Help & Vice Versa E @ UBC Office Space 3. WE DO MORE WITH LESS; BE RESOURCEFUL AND DO THINGS RIGHT OURVALUES We thrive off constraints, by using our resourcefulness and laser focus to go deep into problems and far with our solutions.
  • 10. Adapting Services to Match Industry Needs Cannabis Marketing Launched Within 24 Hours of a Client Onboarding 4. PERCEPTION IS REALITY OURVALUES Sometimes customers or the media expect things out of us that only big companies can execute on. If it aligns with our passions and skills, we turn this into a self- fulfilling prophecy where perception becomes reality.
  • 11. Charity Mixed with Creativity Building up Young Creatives & Entrepreneurs Working with Food Tech Partners 5. WE CONTRIBUTE TO COMMUNITY GROWTH OURVALUES We lead by example and contribute to the community by educating people in marketing and restaurant industries- challenging them to impact their local communities.
  • 12. Hitting Client Monthly Metric Goals Upselling - Earn Trust so Clients Invest More Online Leads - Inbound Sales, Newsletter, Etc Staff Growth Rate 6. WE WORK TOWARDS REAL RESULTS OURVALUES Results don’t lie. We measure true progress when we see our happy customers growing and asking us for more.
  • 13. We're a team, not a family. We hire, develop and smartly cut so we have stars in every position.
  • 14. teamwork individual> Selfless leaders and teammates don't solve personal interests to the detriment of each other. selflessness selfishness>
  • 15. We like people that are down toearth. E A R T H MPATHETIC DAPTABLE EMARKABLE ENACIOUS UMBLE
  • 16. Customer Company> When in doubt, favor solving for the customers' interest over our own. Solving for customers' interest is in our long-term interest too.
  • 17. We encourage experimentation. Better to try and sometimes fail than to sit tight and... fail for sure.
  • 18. We don't mind making mistakes, we do mind repeating them. Each mistake carries a lesson, we try to make sure we learn it.
  • 19. Welcome to Team Thank you for taking the time to dive in and learn a bit more about our culture. We look forward to working with you and growing you as an individual and a leader.