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Fit preso augmented and geosocial fashion

  1. 1. Augmented and Geosocial Fashion For Fashion and Places @FIT 2011
  2. 2. Paul Farkas Founder/CEO, Social.TV Founder/CEO, Founder/CEO – Social Entertainment Group (SEG) Transmedia Producer, *Film Project* Paul@Social.TV @allSocialTV
  3. 3. 'High Fashion Forward' In the Digital and Social Media Space Image Exclusivity and Accessibility are often Oscillating from Design to Front Row to POS Luxury Brands are Exploring and Embracing Creative Multiplatform Social Campaigns People and Inspirations Behind the Brand are Opening, More Transparent, and Sharing The Evolved Prosumer is Digitally Native/Rewired Connected, Conversational, and Collected
  4. 4. Online [STATS] Online Users Top 200m Uniques in the U.S. by July, 2010 23 to 30.5 hours weekly on average 25% of U.S. Internet Time is Social Networking Only 10.2% is on Online Games, 8.3% on Email 11 Hours is spent interacting with Major Media and Multi-tasking daily Online Videos increased by 600% between 2006 and 2010 Length of Time Viewing Video rose 162% between mid-2009 and 2010 $25.8b spent on Online Avertising, up nearly 14% from 2009
  5. 5. Social commerce S-Commerce globally to rise from $5B to $30B+ by 2015 . Today S-Commerce is primarily about: Awareness/Brand Building Lead Generation Driving to Brand Destination/Channels for POS/Service E- and M-/U-Commerce will be socially revolutionized: Direct On-Social Site/Network POS Richer Integrated and Ride-Along Social Experiences Customer Engagement cannot be compromised Brands need Conversational, Inside Look Social Presence F-Commerce is a High Priority for most CMO's Need to convert Fans/Likes, Follows/Retweets to Buys
  6. 6. [STATS] “The Social Network” today is Facebook with 600m+ members Facebook surpassed Google in monthly visits for first time in 3/10 61.3 billion page views, 63 million average daily visitors and 7.9 average minutes spent per visit on Facebook by 10/10 1 in 10 Internet visits in the U.S. by 11/10 23.1% of online display ads in the U.S. Posting, sharing, linking, consuming Facebook Media Booming F-Commerce (Facebook Retail), Facebook Credits Facebook Live (Livestreaming) and Studio Facebook Brand Fan Pages and Groups
  7. 7. Liking Facebook Pages
  8. 8. Fan-Only Content and Sales
  9. 9. Exclusive Photo“Bling” Badge for Off-Line 'Society Members'
  10. 10. 'Like-Only' Livestreaming
  11. 11. Multiplatform Social Campaigns The “CatchAchoo” trainer shoe race offers the winner the chance to keep a free pair if they can figure out where they are in London according to clues left on social networking sites Twitter, Facebook and Foursquare. A picture of a Jimmy Choo bag is taken in the location and left on the sites, where a company representative will wait for a short period of time with the shoes on display. Those who have figured out the clue must race to the location, approach the representative and say: “I’ve been following you” to win the shoes. “There have been some close shaves when people have missed the shoes by a minute or two. But it triggers the motivation to catch them next time,” a Jimmy Choo spokeswoman said in an emailed statement to Reuters.
  12. 12. 'Like-Only' Sales Previews
  13. 13. Virtual Online Boutiques Celebrity Curation
  14. 14. Daily Deals Industry/Personality Curation
  15. 15. E-commerce Social Gaming
  16. 16. [STATS] 200M+ registered users. 300,000 daily new sign-ups 180M monthly unique visitors come to the site 75% of Twitter traffic from outside 3B daily API requests. 55M daily tweets. 600M daily search queries 37% use phone to tweet 60%+ tweets from 3 rd party Apps
  17. 17. Mobile [STATS] Smartphone Sales to eclipse PC Sales in 2012 96% increase in Smartphone Sales last year worldwide 51% more willing to shop stores with Mobile Functionality Only 4.8% of U.S. retailers have a mobile application, website or feature 90% Find Retail-specific Apps extremely beneficial 41% of iPhone Users make purchases on their phone >70% of iPhone Shoppers use apps while shopping in-store IPhone Users historically have >$100k income 79% would redeem Mobile Coupons 48% would download and Print Coupons from PC Mobile Video Watching increased 40% in the second half of 2010 (U.S.) 25M Watched ~4:20 Monthly with Smartphones and Tablets $6.4B Online Advertising spend in the third-quarter of 2010 Only $743m Mobile Advertising spend projected for full 2011
  18. 18. Strengths for the Mobile Consumer Today: .Convenience . Compare Prices Instantly Find Store Locations and Product Information Check for and Earn Discounts Build Loyalty Addressable Prosumer in 'Web Wide World' is Next: Personalized, Contextual Information and Value 'Geolocation, Geolocation, Geolocation' HyperLocation-targeted Mobile Advertising 'Hyperpassive-Aggressive' Web Push/Pull Real-Time Pricing/Group Bidding Incentivized Loyalty Building/Bundling
  19. 19. 3400% Growth by 2010 381M+ global check-ins (total) Only 6m+ Members How many fashion houses, industry, affluent consumers? Is One's 4SQ. Network more Georelevant and Secure? Are mayorships rewards? Value/Deals in other ways? Yelp's check-in system has had only 41m check-ins Get Glue has 1m+ Members, 100m+ data points Facebook was 200m+ mobile users! 30m+ tried Facebook Places at least once already!
  20. 20. Immersive Technology solutions, which stimulate people's visual, auditory, olfactory and tactile senses to connect with shoppers on an emotional level to create unforgettable shopping experiences. Combined with flexible, responsive business models, they have the potential to transform the way customers interact with you(r) brand.
  21. 21. Magazine Mobile Apps
  22. 22. Magazine Mobile Apps
  23. 23. Mobile and Ipad/Tablet Apps
  24. 24. Magazine Ipad/Tablet Apps
  25. 25. Branded Ipad/Tablet Apps
  26. 26. Live Event Collaboration
  27. 27. Treasure Hunt 1.0
  28. 28. MBFW Mobile App Social Shopping App Featuring exclusive content and coverage of the MBDW Fall 2011 events - including all the must-have information from show schedules to designer profiles, runway photos, event coverage, and industry news.
  29. 29. Crowd-Sourced Fashion Show embracing technology and “A big part about Rebecca Minkoff and the brand is not just settling for traditional social media like Facebook and Twitter. We’re expanding our horizons and Polyvore was a natural selection for us...that would incorporate their members and showcase how well they style...We selected our favorite one, the winner had a huge amount of votes from the readers...[After receiving [c]lose to 20,000 votes, we flew them out, they helped style the show, picked out key pieces that we wanted to incorporate – with accessories and jewelry, shoes, etc. – and they put together the looks that we had in the show. - Daniel Saynt, CMO, Rebecca Minkoff
  30. 30. Livestreaming Fashion Alerts
  31. 31. Fashion Show Livestreaming
  32. 32. Daily In-Store Fashion Models
  33. 33. Remote Livestreaming Storescape
  34. 34. Interactive Digital Billboards
  35. 35. Event Livestreaming in 4-D
  36. 36. Digital Billboard Signage
  37. 37. Smart In-Store Retail Rewards
  38. 38. Social Retail Gaming - Scvngr
  39. 39. Interactive Storescapes
  40. 40. Rich Media Displays
  41. 41. Interactive Kiosks
  42. 42. Interactive Display Advertising
  43. 43. Magic Mirror - Augmented Reality
  44. 44. Augmented Fashion
  45. 45. Augmented Fashion
  46. 46. Interactive Storescapes Mobile Augmented Reality
  47. 47. QR Codes and AR Markers
  48. 48. Mobile Augmented Reality
  49. 49. Augmented Lenses The most important accessory of our time will be smart designer sunglasses and lenses as we near mainstream adoption of augmented lenses.
  50. 50. Smart LED Fashion Emotion Recognition-Sentiment, Situational, Experiential
  51. 51. Thanks
  52. 52. Endnotes S4: Online [Stats] media-and-games-dominate-activity/ in-2010/ S5: Social Commerce [Stats] S6: Facebook [Stats] for-number-1/ visited-website-in-2010/
  53. 53. Endnotes S7 Facebook Campaign: Bergdorf Goodman and Fendi new-fendi-bag.html S8: Facebook Campaign: Chanel S9: Facebook Campaign: Swarovski pictures/ S10. Facebook Campaign: Tag Heuer S11. Multiplatform Campaign: Jimmy Choo S12: Foursquare Campaign: Gap S13: Facebook Fan Page and Social Deals: Gilt Groupe bring-social-experiences-offline-74658
  54. 54. Endnotes S14: Virtual Online Boutiques, Celebrity Curation: S15: Industry/Celebrity Curated Daily Luxury Deals: AhaLife S17: Twitter Statistics accounts-created-per-day/ S20: Mobile Device and Usage Stats 5.html S22: Foursquare Stats total-check-ins-in-2010/
  55. 55. Endnotes S25: Immersive Solutions: IBM S26: Magazine Ipad/Tablet Apps: Vogue lady-gaga-exclusive/ nast S27: Mobile Apps: Gilt Groupe comprises-3-percent-of-sales-in-first-2-days S28: Magazine Tablet Apps: Elle hearst-buyout/ S29: Luxury Brand Tablet App: Salvatore Ferragamo collection/ S30: Live Event Collaboration: Fashion Night Out, Polyvore
  56. 56. Endnotes S31: Live Global Treasure Hunt: La Manifesto Yves Saint Laurent via-stand-alone-magazine S32: Fashion Show Mobile App: Mercedes-Benz Fashion Week launches_this_seasons_essential_app S33: Crowd-Sourced Fashion Show: Rebecca Minkoff cmo-talks-crowdsourcing-magazines-vs-bloggers-the-gap-logo-fiasco/ S35: Fashion Show Livestreaming: Burberry stream- London-Fashion-Week-show-at-Piccadilly-Circus.html streaming-fashion-show/ S40: In-Store Live Models: Hollister S41: Remote Livestreaming Storescape: Hollister
  57. 57. Endnotes S44: Live Event 4-D Storescape: Ralph Lauren Polo projection-mapping.html S49: Billboard Digital Signage: Aeropostale d3-led-structure-tone-pixel fire-gha-design-aero-dance-cam-digital-signage-out-of- home-media-001400676.shtm S50: Mobile App: H & M augmented-reality-app-to-showcase-new-collection S51: In-Store/Smart Retail Mobile App: ShopKick S52: Social Retail Gaming: Scvngr, Neiman Marcus mobile-challenge-scvngr
  58. 58. Endnotes S56: Interactive Kiosks: JC Penny jcpenny-installs-42-inch-interactive-touchscreen-kiosks-at-120-locations.html S57: Interactive Advertising Displays: Yahoo yahoos-gesture-based-interactive-video-wall.html S58: Magic Mirrors: Macy's christopher-enright-magic-mirror?_s=PM:TECH S59: Augmented Fashion: Zugara S60: Augmented Fashion: Tissot S63: Augmented Fashion: Metaio insideAR-DOCs-001c.pdf
  59. 59. Endnotes S64: Mobile Augmented Reality see-the-world/ mobile_augmented_reality_beyond_the_hype_a_glimpse_into_the_mobile_future interactions-part-i S65: Augmented Reality Glasses and Lenses _could_bring_augmented_reality_to_the_next_level.htm augmented-reality-in-a-contact-lens-ieee-spectrum-witii.html S66: LED Fashion, Contextual-Sentiment-Awareness