Be A Digital Leader! Managing and Leveraging Social Media for College Students

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Originally presented at Western Washington University on February 7, 2017. This presentation discusses the opportunities and pitfalls of engaging online as a college student. It also provides tips and suggestions about how to leverage social media for academic, career, and personal success.

Educación

Bea
Digital
Leader!NavigatingandLeveraging
SocialMedia
w/ Dr. @PaulGordonBrown

FROM THE WOMB!
We even have digital stamps
@paulgordonbrown

Your Name
What is the first thing that comes up?
Is it you?
Is it someone else?
What do you want to come up?

Yourparents
willprobably
postan
embarrassing
pictureasa
#TBT.
@paulgordonbrown

Mistakesand
embarrassing
photoscan
followus
forever.

collegesandemployers
arelistening
@paulgordonbrown

of recruiters use or plan to begin
using social networks/social
media for recruiting
94%
Jobvite Social Recruiting Survey 2013

WeWillMake
HowWeHandle
Mistakes
ThemDefinesUs
@paulgordonbrown

You assume

RESPONSIBILITY!
When it comes to privacy…
@paulgordonbrown

raiseyour
privacy
settings
@paulgordonbrown

itlowers
yourpotential
impact
@paulgordonbrown

EngageinIssues
YouCareAbout
@paulgordonbrown

Don’tBeASlave
ToTheLike
@paulgordonbrown

“HowmanyLikesdid
yourpostget?”
“Whatdoesthatmean?”
Addie

“Thatnumberinitself
doesn’tmeananything
unlessyoucompareitto
otherposts.”
-Addie
@paulgordonbrown

“Thenyougetinthatwhole
thingwherepeoplestart
comparingthemselvesto
otherpeople.Thatreallyisn’t
thebestroutetogodown.”
Addie
“You’rethinkingaboutit
toomuch.”

Haveyou…
orsomeoneyouknow…ever…
Deletedapost
thatdidn’tget
“enoughlikes?”
ALL

Haveyou…
orsomeoneyouknow…ever…
Un-likedapost
becausesomeone
got“toomany”likes?
ALL

“…inthebackofmy
mindthere’sacertain
standardofinteraction
thatIgetoneverysingle
tweetthatIdon’twantto
makesureIdon’tdrop
below.”
-Mesut

Are“likes”hanging
overyourheadlike
adarkcloud?
TTP

IMAGE: CHOMPOO BARITONE
Curating
Perfected
Images

FastFoodAdsvsReality!
Source: http://sourcefed.com/fast-food-ads-vs-reality/

Haveyou…
orsomeoneyouknow…ever…
Manipulatedapostto
makeitappear
“better”thanreality?
ALL

What’stheeffectof
thiskindof
manipulation
?
ALL

IMAGE: CHOMPOO BARITONE
Selective
Viewof
Reality

“…weusesocialmediaasa
highlightreelofourlivesand
howmanytimesoutoften
wouldyousaythatyou
wouldn'tpostsomething
becauseit'snotahighlight.”
-Hallie
@paulgordonbrown

There'salotoftimeswhenyouthinkthat
peoplehavethebestlifeeverbecauseof
whatthey'reposting. Wheninreality
they'regoingthroughalot,andprobably
manysimilarthingsthatyouare,but
becausethey'repostingallthisfunstuff,
youthinkthattheirlivesareperfect.”
-Hallie

Istheresomeoneinyour
feedwhohasthe
“perfectsocialmedialife”
?
TTP

“…it’salmostlikedoinga
dancethatyoucan’tbe
toomuchofsomething.”
-Liam
@paulgordonbrown

“I'vegottokeepup.”
-Annie
@paulgordonbrown

IMAGE: CHOMPOO BARITONE
Consuming
Perfected
Images

“Yeahit’sexhausting…
it’swhatcausesmy
unhappiness…
thecomparisonsget
sointense…
IfeellikeI’mjusta
constantfailure”
-Logan

Hassocialmedia
comparisonever
madeyoufeelsad
?
ALL

“Idefinitelythinkaboutit
morethanIshould.”
-Ashley
@paulgordonbrown

Weneedtolearn
toown,rather
thanbeowned
by,technology.
@paulgordonbrown

Learnabout
managing
yourdigital
reputation.
@paulgordonbrown

Chartyourownpath.
Bearolemodel.
@paulgordonbrown

making
mistakes
isbetter
than
faking
perfections

It’sokay…andevenadvised…
totakeabreakfrom
technologyonoccasion.

@paulgordonbrown
www.paulgordonbrown.com
paulgordonbrown@gmail.com

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