Originally presented at The Association of College and University Housing Officers International’s (ACUHO-I) Business Operations Conference in Scottsdale, AZ, in October 2016.

1. Building a Departmental
CultureFor Digital
Professional
Engagement

2. @paulgordonbrown
www.paulgordonbrown.com
paulgordonbrown@gmail.com

3. #DigitalEngage
This session is Twitter-friendly.
@paulgordonbrown
#ACUHOI

4. Goals for this session.
1. Articulate the importance and benefits
for staff member and departmental
engagement in social and digital media.
2. List and recall strategies for
encouraging staff engagement on digital
and social media platforms.
3. List and recall strategies for the
development leveraging of a departmental
digital reputation.

5. Social Media Realities.

6. 89%
of adults 18-29 years old use social media
67%
access it on mobile
98%
of adults ages 18-29 are on the internet
70
70
70
43%
60%
89%
65+
50-64
30-49
70
78% 18-29
social media use
by age
(Brenner, 2013; Brenner & Smith, 2013; Pew Internet Project, n.d.)

7. of jobs are landed through
networking and personal
relationships
80%
John Bennett, Assistant professor of behavioral science at the McColl School of Business at Queens University of Charlotte

8. 94%of recruiters use or plan to begin
using social networks/social
media for recruiting
Jobvite Social Recruiting Survey 2013

9. Use Twitter
55%
Jobvite Social Recruiting Survey 2013

10. Use Facebook
65%
Jobvite Social Recruiting Survey 2013

11. 94%
Use LinkedIn
Jobvite Social Recruiting Survey 2013

12. courtesy of
@TonyDoody

13. courtesy of
@TonyDoody

16. Foundational
Demonstrate awareness of one’s digital identity and engage
students in learning activities related to responsible digital
communications and virtual community engagement as related to
their digital reputation and identity.
Intermediate
Proactively cultivate a digital identity, presence, and reputation for
one’s self and by students that models appropriate online behavior
and positive engagement with others in virtual communities.
Advanced
Provide leadership and ongoing training to colleagues and students
for the cultivation of a genuine digital identity, presence, and
reputation that models appropriate online behavior and enables
open access and engagement with virtual communities as
appropriate.

17. Foundational
Demonstrate awareness of one’s digital identity and engage
students in learning activities related to responsible digital
communications and virtual community engagement as related to
their digital reputation and identity.
Intermediate
Proactively cultivate a digital identity, presence, and reputation
for one’s self and by students that models appropriate online
behavior and positive engagement with others in virtual
communities.
Advanced
Provide leadership and ongoing training to colleagues and students
for the cultivation of a genuine digital identity, presence, and
reputation that models appropriate online behavior and enables
open access and engagement with virtual communities as
appropriate.

18. pause

19. Digital identity.
Digital communities.

20. Digital Presence.
Digital Reputation.

21. Digital Identity
@paulgordonbrown

22. digital stamp

23. digital footprints

24. FROM THE WOMB!
We even have digital stamps

25. YOUR NAME
Activity

26. YOUR DEPARTMENT
Activity

27. take

30. compass?
digital
What’s your

31. compass?
digital
And your department’s

32. Your employees’
digital reputation
reflects on you.

33. Your customers’
opinions matter. 😡

34. Don’t engage
from a place
of fear.
They’re
already in
the house.

35. Digital identity.
Digital communities.

36. Developing networks
for learning.

37. We’re only 2-3 degrees apart.

38. small world

39. social media
is making it
smaller

47. Teacher
Centric
Model

48. Peer to
Peer
Model

49. Break down the
hierarchy.

50. make
learning
informal
and fun

51. pause

52. Cultivating a
Learning
Community

53. What’s under
the surface?

54. If I go to your
department’s
website, can I
find…

55. Your Mission and Values?
Staff Bios?
A commitment to
Professional Development?

56. Clarity of
focus.

57. Be good
story tellers.

58. Let your
personality
shine
through.

59. Involve your whole
team.

60. Build a
culture.

61. courtesy of
@TonyDoody

62. Free, Low or No Cost
Professional
Development

66. Develop
Reading
Circles

69. Develop
Writing
Circles

70. Create a
divisional/
departmental
blog

73. Create a Professional
Portfolio

78. Encourage
engagement on
social media.

80. conferences
use at

82. #sachat
#satech
#fachat
#salead
#SLchat
#WLsalt
#sagrad
#sadoc
#sapro
#safit
#reslife

83. NASPA ASHE
ACUI AIMHO
ACPA NACA
ACUHO-I Inside Higher Ed
LinkedIn
Groups

84. Facebook Groups
• Student Activities Professionals
• NASPA Technology Knowledge Community
• Student Affairs Professionals
• Student Affairs Runners
• Student Affairs Faculty

85. pause

86. It’s “okay” to let
the personal
and professional
blur a little.

87. involve students

92. pause

93. Final Thoughts.

95. it takes
TIME

96. Be consistent
Be dedicated

97. You might
“STEP
IN IT”

99. Resources.

101. Q&A

102. @paulgordonbrown
www.paulgordonbrown.com
paulgordonbrown@gmail.com