Building
your online
BRAND
YOUR NAME
First…
YOUR NAME
What did you find?
What did you want to find?
Was it you?
Describe yourself.
In 140 characters or less…
Describe what you want to be
known for.
In three words…
Know these by HEART.
consistency
consistency
consistency
consistency
Aim for consistency online… across platforms…
and visually…
claimyour screen name
EVERYWHERE
personality
decide your
FUN
make it
AND Professional
Pick your platforms...
aim for QUALITYcontent
weave
make it LINKED
everything together
be
easily
FOUND
finally…
simple rules...
Have content to
make people want
to follow you
Stay fresh to
keep them
coming back to
check, read &
engage
Have content people will want
to share with others to promote
you further
@paulgordonbrown
www.paulgordonbrown.com
paulgordonbrown@gmail.com
Paul Gordon Brown
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Building Your Online Personal Brand

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Originally presented as a training video at a summer leadership conference for individuals doing non-profit work.

Publicado en: Empleo, PYMES y liderazgo
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