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DigitalCivicEngagement
HelpingStudentsFindTheirVoice
w/Dr.@PaulGordonBrown
Image Credit: AP (http://www.businessinsider.com/vatican-square-2005-and-2013-2013-3)
Image Credit: AP (http://www.businessinsider.com/vatican-square-2005-and-2013-2013-3)
2013ElectionofPopeFrancis
Image Credit: REUTERS/Kimimasa Mayama (http://www.businessinsider.com/vatican-square-2005-and-2013-2013-3)
2005ElectionofPopeBenedict
Digital Civic Engagement: Helping Students Find Their Voice
@paulgordonbrown
www.paulgordonbrown.com
paulgordonbrown@gmail.com
@paulgordonbrown
@paulgordonbrown
#ACUIRegionIV16
This session is Twitter-friendly.
@paulgordonbrown
ENGAGEMENT
@paulgordonbrown
Alexander Astin
Student Involvement:
A Developmental Theory
for Higher Education.

Journal of College
Student Development
1984
@paulgordonbrown
T + E = ITime on Task Mental Effort
Engaged
Involvement
@paulgordonbrown
ENGAGEMENT
happiness
connectedness
academic success
retention@paulgordonbrown
ENGAGEMENT
DIGITAL
@paulgordonbrown
T + E = ITime on Task Mental Effort
Engaged
Involvement
We know students
spend a lot of time
on social media.
@paulgordonbrown
89%
of adults 18-29 years old use social media
67%
access it on mobile
98%
of adults ages 18-29 are on the internet
70
70
70
43%
60%
89%
65+
50-64
30-49
70
78% 18-29
social media use
by age
younger generations
are using the internet,
social media, and mobile
technologies at a high rate
T + E = ITime on Task Mental Effort
Engaged
Involvement
We know we want to
get students here.
@paulgordonbrown
@paulgordonbrown
T + E = ITime on Task Mental Effort
Engaged
Involvement
But what about
mental effort?
@paulgordonbrown
Just because you use social media…
doesn’t mean
well.
you know how to use it
@paulgordonbrown
Just because you use social media…
doesn’t mean
for purpose-driven
you know how to use it
ends.
@paulgordonbrown
ISTE STANDARDS
FOR STUDENTS
2016
2016 ISTE Standards for Students
Digital Citizen
“Students recognize the rights,
responsibilities and opportunities
of living, learning and working in
an interconnected digital world,
and they act and model in ways
that are safe, legal and ethical.”
Global Collaborator
“Students use digital tools to
broaden their perspectives
and enrich their learning by
collaborating with others and
working effectively in teams
locally and globally.”
Digital Citizen
Students recognize the rights, responsibilities and
opportunities of living, learning and working in an
interconnected digital world, and they act and
model in ways that are safe, legal and ethical.
Students: 

A. cultivate and manage their digital identity and
reputation and are aware of the permanence of
their actions in the digital world. 

B. engage in positive, safe, legal and ethical
behavior when using technology, including social
interactions online or when using networked
devices. 

C. demonstrate an understanding of and respect for
the rights and obligations of using and sharing
intellectual property. 

D. manage their personal data to maintain digital
privacy and security and are aware of data-
collection technology used to track their navigation
online.
Global Collaborator
Students use digital tools to broaden their
perspectives and enrich their learning by
collaborating with others and working effectively in
teams locally and globally. Students: 

A. use digital tools to connect with learners from a
variety of backgrounds and cultures, engaging with
them in ways that broaden mutual understanding
and learning. 

B.use collaborative technologies to work with
others, including peers, experts or community
members, to examine issues and problems from
multiple viewpoints. 

C. contribute constructively to project teams,
assuming various roles and responsibilities to work
effectively toward a common goal. 

D. explore local and global issues and use
collaborative technologies to work with others to
investigate solutions. 

1 2
We’re Going To Explore Two Topics Today
Digital Identity
or Reputation
Digitized
Development
@paulgordonbrown
Digital Identity
@paulgordonbrown@paulgordonbrown
Digital Identity
@paulgordonbrown
Or more accurately, digital identities,
are the personas, data, and actions
we take online as well as the
reputation of those identities and
how they are viewed by others.
@paulgordonbrown
@paulgordonbrown
digital stamp
@paulgordonbrown
FROM THE WOMB!
We even have digital stamps
@paulgordonbrown
Your Name
@paulgordonbrown
@paulgordonbrown
@paulgordonbrown
@paulgordonbrown
Your Name
What is the first thing that comes up?
Is it you?
Is it someone else?
What do you want to come up?
BE
AWARE!
@paulgordonbrown
We need to educate students on
digital reputation.
TheInternetIs
Forever
@paulgordonbrown
Yourparents
willprobably
postan
embarrassing
pictureasa
#TBT.
@paulgordonbrown
Mistakesand
embarrassing
photoscan
followus
forever.
THINK
POST
beforeyou
@paulgordonbrown
collegesandemployers
arelistening
@paulgordonbrown
of recruiters use or plan to begin
using social networks/social
media for recruiting
94%
Jobvite Social Recruiting Survey 2013
@paulgordonbrown
WeWillMake
HowWeHandle
Mistakes
ThemDefinesUs
@paulgordonbrown
@paulgordonbrown
youcan’t
@paulgordonbrown
PrivacyIs
YourProblem
@paulgordonbrown
You assume

RESPONSIBILITY!
When it comes to privacy…
@paulgordonbrown
raiseyour
privacy
settings
@paulgordonbrown
BUT
@paulgordonbrown
itlowers
yourpotential
impact
@paulgordonbrown
PUBLIC
PRIVATE
@paulgordonbrown
@paulgordonbrown
BeA
Digital
Change
Agent
@paulgordonbrown
social media &
student activism
Adam Gismondi, Ph.D.
@AdamGismondi / @TuftsIDHE
Institute for Democracy & Higher Education
Activism derives
from issues and
social forces
Social media
accelerates and
expands movements
What happens when a
leaderless movement
succeeds?
Adam Gismondi, Ph.D.
@AdamGismondi / @TuftsIDHE
Institute for Democracy & Higher Education
Social media in student activist movements…
Removes and
lessens barriers
Serves as a tool
for organizing
and mobilizingAdam Gismondi, Ph.D.
@AdamGismondi / @TuftsIDHE
Institute for Democracy & Higher Education
Social media in student activist movements…
Serves as a conduit for
information dissemination
and consumption
Creates a
“common
language”
Adam Gismondi, Ph.D.
@AdamGismondi / @TuftsIDHE
Institute for Democracy & Higher Education
clicktivism
go beyond How do we
define
“meaningful”
participation?
Adam Gismondi, Ph.D.
@AdamGismondi / @TuftsIDHE
Institute for Democracy & Higher Education
social media and civic engagement…
Allows fast,
customized
information
gathering
Facilitates
information
sharing
Drives civic
learning and
organization
Adam Gismondi, Ph.D.
@AdamGismondi / @TuftsIDHE
Institute for Democracy & Higher Education
but it also… Lead to an
avoidance of civil
debate
Adam Gismondi, Ph.D.
@AdamGismondi / @TuftsIDHE
Institute for Democracy & Higher Education
Create an
intimidating
environment for
early-stage
development
? Should we adapt?
Can we adapt?
Adam Gismondi, Ph.D.
@AdamGismondi / @TuftsIDHE
Institute for Democracy & Higher Education
Howdoesour“traditional”model
ofRegistered/Recognized
StudentOrganizationsfitwith
modernmovements?
Doesthe“traditional”modelfit?
Isthatimportant?
How might these new tools
for activism interact with
typical structures within
Student Affairs?
Digital Identity
@paulgordonbrown@paulgordonbrown
Digital Civic Engagement: Helping Students Find Their Voice
Digitized Development
@paulgordonbrown@paulgordonbrown
Digitized Development
@paulgordonbrown
is the underlying developmental
processes that inform how we
understand ourselves and our
behavior in digital spaces.
Digitized development can carry
unique properties from offline
development.
@paulgordonbrown
It’s A Psychological Process!
@paulgordonbrown
eRezLife
Digitized Development
MarciaBaxterMagolda’s
TheoryofSelf-Authorship
Student explores and experiments
openly with social media. This is
strongly influenced by authorities
(parents/guardians) through access
and peers through peer culture.

Student does not understand how
online and offline interactions can
impact each other or possess a
sophisticated understanding of
context.
Student makes conscious choices about
social media usage and how it fits into life
desires, outlook, and goals.

Student realizes that one’s online life
requires constant renegotiation as one’s
goals, needs, contexts, and
circumstances change.
@paulgordonbrown
Pursuitof
Likes
@paulgordonbrown
“HowmanyLikesdid
yourpostget?”
“Whatdoesthatmean?”
Addie
“Thatnumberinitself
doesn’tmeananything
unlessyoucompareitto
otherposts.”
-Addie
@paulgordonbrown
“Thenyougetinthatwhole
thingwherepeoplestart
comparingthemselvesto
otherpeople.Thatreallyisn’t
thebestroutetogodown.”
Addie
“You’rethinkingaboutit
toomuch.”
IMAGE: CHOMPOO BARITONE
Curating
Perfected
Images
Digital Civic Engagement: Helping Students Find Their Voice
“…inthebackofmy
mindthere’sacertain
standardofinteraction
thatIgetoneverysingle
tweetthatIdon’twantto
makesureIdon’tdrop
below.”
-Mesut
IMAGE: CHOMPOO BARITONE
Selective
Viewof
Reality
“…weusesocialmediaasa
highlightreelofourlivesand
howmanytimesoutoften
wouldyousaythatyou
wouldn'tpostsomething
becauseit'snotahighlight.”
-Hallie
@paulgordonbrown
There'salotoftimeswhenyouthinkthat
peoplehavethebestlifeeverbecauseof
whatthey'reposting. Wheninreality
they'regoingthroughalot,andprobably
manysimilarthingsthatyouare,but
becausethey'repostingallthisfunstuff,
youthinkthattheirlivesareperfect.”
-Hallie
masks
adance
outfits
“…it’salmostlikedoinga
dancethatyoucan’tbe
toomuchofsomething.”
-Liam
@paulgordonbrown
games
playing
“I'vegottokeepup.”
-Annie
@paulgordonbrown
“Yeahit’sexhausting…
it’swhatcausesmy
unhappiness…
thecomparisonsget
sointense…
IfeellikeI’mjusta
constantfailure”
-Logan
IMAGE: CHOMPOO BARITONE
Consuming
Perfected
Images
“That’swhat,Iassume,[is]
causingmygreatest
dissatisfactionat[college].
Seeingmylifeincomparison
toothers.”
-Logan
@paulgordonbrown
“Idefinitelythinkaboutit
morethanIshould.”
-Ashley
@paulgordonbrown
Weneedtoteach
studentstoown,
ratherthanbe
ownedby,
technology.
@paulgordonbrown
social media
can be used
for so much
MORE
don’t teach
fearwith
@paulgordonbrown
don’t teach with
shame
@paulgordonbrown
be open to new
paradigms of organizing
@paulgordonbrown
follow
what’s
#trending
@paulgordonbrown
Stay
current
ontech
trends.
leadstudentsin
understanding
thesetools
@paulgordonbrown
teachstudents
howto
collaborateand
accomplish
groupwork
online
@paulgordonbrown
Teach
college
students
about
managing
theirdigital
reputations.
@paulgordonbrown
collegesandemployers
arelistening
Remindstudentsthat…
@paulgordonbrown
Enablestudentsto
charttheirownpath.
Bearolemodel.
@paulgordonbrown
bendthearc
towards
socialgood @paulgordonbrown
teachdigital
citizenshipskills
@paulgordonbrown
teachdigital
literacy
@paulgordonbrown
vulnerable
be
@paulgordonbrown
making
mistakes
isbetter
than
faking
perfections
It’sokay…andevenadvised…
totakeabreakfrom
technologyonoccasion.
be a good partner
to our students
@paulgordonbrown
www.paulgordonbrown.com
paulgordonbrown@gmail.com
DigitalCivicEngagement
HelpingStudentsFindTheirVoice
w/Dr.@PaulGordonBrown
Image Credit: AP (http://www.businessinsider.com/vatican-square-2005-and-2013-2013-3)

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