w/ Dr. @PaulGordonBrown CollegeStudentLifeOnline andWhatitMeansfor
Understanding SocialMediaEngagement

@paulgordonbrown
www.paulgordonbrown.com
paulgordonbrown@gmail.com

myth the of the Digital
Native

Just because you use social
media… doesn’t mean well. you know how to use it @paulgordonbrown

Moving
Engagement
BEYOND

1 2 We’re Going To
Explore Two Topics Today Digital Identity or Reputation Digitized Development @paulgordonbrown

Digital Identity
@paulgordonbrown@paulgordonbrown

Digital Identity @paulgordonbrown Or more
accurately, digital identities, are the personas, data, and actions we take online as well as the reputation of those identities and how they are viewed by others. @paulgordonbrown

@paulgordonbrown

digital stamp
@paulgordonbrown

FROM THE WOMB! We even
have digital stamps @paulgordonbrown

Your Name
@paulgordonbrown

Your Name What is the
first thing that comes up? Is it you? Is it someone else? What do you want to come up?

BE
AWARE!
@paulgordonbrown

We need to educate each
other on digital reputation.

TheInternetIs
Forever
@paulgordonbrown

Yourparents willprobably postan embarrassing pictureasa
#TBT. @paulgordonbrown

Mistakesand
embarrassing
photoscan
followus
forever.

THINK
POST
beforeyou
@paulgordonbrown

collegesandemployers
arelistening
@paulgordonbrown

of recruiters use or plan
to begin using social networks/social media for recruiting 94% Jobvite Social Recruiting Survey 2013

@paulgordonbrown

PrivacyIs
YourProblem
@paulgordonbrown

You assume RESPONSIBILITY! When it
comes to privacy… @paulgordonbrown

raiseyour
privacy
settings
@paulgordonbrown

BUT
@paulgordonbrown

itlowers
yourpotential
impact
@paulgordonbrown

PUBLIC
PRIVATE
@paulgordonbrown

@paulgordonbrown

BeA
Digital
Change
Agent
@paulgordonbrown

clicktivism go beyond How do
we define “meaningful” participation? Adam Gismondi, Ph.D. @AdamGismondi / @TuftsIDHE Institute for Democracy & Higher Education

social media and civic engagement…
Allows fast, customized information gathering Facilitates information sharing Drives civic learning and organization Adam Gismondi, Ph.D. @AdamGismondi / @TuftsIDHE Institute for Democracy & Higher Education

but it also… Lead to
an avoidance of civil debate Adam Gismondi, Ph.D. @AdamGismondi / @TuftsIDHE Institute for Democracy & Higher Education Create an intimidating environment for early-stage development

Digital Identity
@paulgordonbrown@paulgordonbrown

Digitized Development
@paulgordonbrown@paulgordonbrown

Digitized Development @paulgordonbrown is the
underlying developmental processes that inform how we understand ourselves and our behavior in digital spaces. Digitized development can carry unique properties from offline development. @paulgordonbrown

It’s A Psychological Process!
@paulgordonbrown

eRezLife
Digitized Development

MarciaBaxterMagolda’s
TheoryofSelf-Authorship

Student explores and experiments openly
with social media. This is strongly influenced by authorities (parents/guardians) through access and peers through peer culture. Student does not understand how online and offline interactions can impact each other or possess a sophisticated understanding of context. Student makes conscious choices about social media usage and how it fits into life desires, outlook, and goals. Student realizes that one’s online life requires constant renegotiation as one’s goals, needs, contexts, and circumstances change. @paulgordonbrown

Pursuitof
Likes
@paulgordonbrown

“HowmanyLikesdid
yourpostget?”
“Whatdoesthatmean?”
Addie

“Thatnumberinitself doesn’tmeananything unlessyoucompareitto otherposts.” -Addie
@paulgordonbrown

“Thenyougetinthatwhole thingwherepeoplestart comparingthemselvesto otherpeople.Thatreallyisn’t thebestroutetogodown.”
Addie “You’rethinkingaboutit toomuch.”

IMAGE: CHOMPOO BARITONE Curating Perfected
Images

“…inthebackofmy mindthere’sacertain standardofinteraction thatIgetoneverysingle tweetthatIwantto
makesureIdon’tdrop below.” -Mesut

IMAGE: CHOMPOO BARITONE Selective Viewof
Reality

Higton Bros: What’s On Your
Mind

“…weusesocialmediaasa highlightreelofourlivesand howmanytimesoutoften wouldyousaythatyou wouldn'tpostsomething
becauseit'snotahighlight.” -Hallie @paulgordonbrown

There'salotoftimeswhenyouthinkthat peoplehavethebestlifeeverbecauseof whatthey'reposting. Wheninreality they'regoingthroughalot,andprobably
manysimilarthingsthatyouare,but becausethey'repostingallthisfunstuff, youthinkthattheirlivesareperfect.” -Hallie

masks
adance
outfits

“…it’salmostlikedoinga
dancethatyoucan’tbe
toomuchofsomething.”
-Liam
@paulgordonbrown

games
playing

“I'vegottokeepup.”
-Annie
@paulgordonbrown

“Yeahit’sexhausting… it’swhatcausesmy unhappiness… thecomparisonsget sointense…
IfeellikeI’mjusta constantfailure” -Logan

IMAGE: CHOMPOO BARITONE Consuming Perfected
Images

“That’swhat,Iassume,[is] causingmygreatest dissatisfactionat[college]. Seeingmylifeincomparison toothers.”
-Logan @paulgordonbrown

“Idefinitelythinkaboutit
morethanIshould.”
-Ashley
@paulgordonbrown

Authenticity IMAGE: CHOMPOO BARITONE and
community

a: worthyofacceptanceorbelief asconformingtoorbasedonfact b: conformingtoanoriginalso astoreproduceessentialfeatures c: madeordonethesameway
asanoriginal

“Mymom’sfriendswithme onFacebook…Shedoesn’t knowaboutmyboyfriendso Ide-tagallpicturesofhim.” -Logan
!

“Differentmasks,orthe differentfacesI'llputonfor differentsocialmedia platforms.It’snotnecessarily thatI'macompletelydifferent
person,butit'sjustdifferent.” -Meghan

“Ihavethisoneidentitybutit kindofmoldsalittlebittomatch whatisnecessaryforeachsocial network.Notnecessarilylying aboutmyselfit’sjustthatIkindof
fitmyidentityintothatspecific oneIguess.” -Logan

“It'slikeapieceofyouand
eachsocialmediaoutletisa
differentpieceofyou…”
-Grace

Weneedtolearn
toown,rather
thanbeowned
by,technology.
@paulgordonbrown

social media can be used
for so much MORE

be a good partner in
learning

ISTE STANDARDS
FOR STUDENTS
2016

2016 ISTE Standards for Students

Reputation Literacy Citizenship Communication Collaboration
Digital Learning Outcomes for College Students Digital

Digital Reputation One’s digital reputation
is how one is viewed by others based on the information that can be found online. Digital reputations can be curated and actions can be taken or avoided in order to craft a desired reputation. • Describe their current digital reputation. • Describe what they want their digital reputations to be. • Explain how actions and posts can influence one’s digital reputation. • Analyze how their current digital reputation is reflective (or not) of the reputation they want. • Develop a plan for crafting a desired digital reputation. • Repeatedly critique and adjust their digital reputations as necessary.

Digital Literacy Digital literacy is
the ability to consume and apply critical thinking skills to information and news found online. It entails the ability to identify and evaluate the credibility of digital content. • Identify and evaluate reputable and accurate sources for online news and information. • Identify phishing and other online scams and questionable activity. • Investigate the veracity and sources of digital information, news, and rumors. • Evaluate one’s own role in consuming and sharing reputable information. • Produce and share digital content that is researched and vetted.

Digital Citizenship Digital citizenship skills
include the ability to interact with others civilly, and towards productive ends. Digital citizens respect the rights of others, understand issues of ethics and privacy, and laws governing online behaviors. • Apply social media skills for activism and the public good. • Identify and intervene when individuals are indicating self-harm or damaging behaviors online. • Produce and share digital content that respects copyright and enhances dialogue. • Explain the nature of privacy online and the types of information that is collected and shared online. • Change one’s privacy settings and modify behaviors to fit one’s desired level of engagement online.

Digital Communication Being able to
successfully communicate on digital platforms includes the ability to engage in dialogue with others in a constructive and mutually beneficial way. •Recognize civil behaviors online and the effects of uncivil behavior. •Use and post to social media in a reflective and responsible way. •Demonstrate how to engage in dialogue across difference online and employ strategies to manage conflict.

Digital Collaboration Collaboration online requires
an awareness of appropriate tools, how to use these tools, and how to set goals and tasks that allow for all to participate. •Identify collaborative online tools that enable one to accomplish tasks. •Demonstrate the ability to use collaborative features of software to achieve personal and shared goals. •Apply information and engage others in the wider digital world to group tasks, problems, and solutions. •Plan and organize teams and teamwork online.

Reputation Literacy Citizenship Communication Collaboration
Digital Learning Outcomes for College Students Digital

Career Services Departments/Schools of Communication
University Marketing Information Technology Alumni Unique Partnerships

Everyone on campus can get
involved…

Digital
Skills
Workshops

Digital Skills Workshops •Using design
software •Developing a LinkedIn Presence •Using collaboration tools •Presentation software and delivery

Educate for
Digital Reputation

Educate for Digital Reputation •Invite
speakers •Offer professional headshot services •Encourage digital portfolio creation •Infuse concepts into the common read

Create spaces for
application

Create spaces for application •Host
TEDx style talks •Engage with students online through official channels •Employ students as digital marketers and ambassadors

integrated marketing team managers Kath
Bukis Print Shop Manager Chloe Corsi Manager Catherine O’Malley BSUlife.com Editor in Chief Jessica Laudati Design Team Manager Emily Cohn Video Team Manager Laura Lawton Social Media Manager 5 5 7 5 6 2 Ed Cabellon, Ph.D. @EdCabellon www.EdCabellon.com

http://bit.ly/bsusmmarketingworksheet Ed Cabellon, Ph.D. @EdCabellon
www.EdCabellon.com

Final thoughts…

teacheachother
inunderstanding
thesetools
@paulgordonbrown

Involve your
whole team.

Stay
current
ontech
trends.

don’t lead
fearwith
@paulgordonbrown

don’t lead with
shame
@paulgordonbrown

vulnerable
be
@paulgordonbrown

It’sokay…andevenadvised…
totakeabreakfrom
technologyonoccasion.

@paulgordonbrown
www.paulgordonbrown.com
paulgordonbrown@gmail.com