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Using text in slide design
Tunderstanding fonts
basic types fonts
Serif 
Sans Serif 
Artistic
these are serifs 
Serif
Serif fonts are great for when you’re presenting 
large blocks of text. They are easier to read and 
more forgiving to the eye.
Sans Serif
Sans Serif for Headlines
Artistic
Artistic fonts 
are great to 
convey a feeling. 
but use them strategically.
experiment with fonts
Don’t beAFRAID 
of bullet points. 
But use them when 
they make sense.
highlight COLOR key words with
D O N T B E 
A F R A I D TO 
B R E A K U P 
Y O U R T E X T
This is a Standard Headline
This Standard is not a 
Headline
colors Pull 
from your images
of your text SIZE vary the
add text 
inside 
your images
for 
greater visual 
impact
use a transparency effect
INTERACT have your text and images
remember to have fun
Paul Gordon Brown 
@paulgordonbrown 
www.paulgordonbrown.com 
paulgordonbrown@gmail.com

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Creating IMPACT: Using Text in Slide Design