Spongebob & Dora portfolio

1. SpongeBob Squarepants Range

2. Loomax International b.v., in partnership with Linmark
and Nickelodeon,
is proud to announce that we will present a range
of officially licensed consumer electronics
for SpongeBob
Squarepants and Dora the Explorer
for the Benelux market!
The range for 2009 includes:
• DVD players
• Language translators
• CD boom boxes
• CRT/DVD Combo Televisions
• Alarm Clock Radios

3. Brand Information
Synopsis
• SpongeBob Squarepants is an incurable optimist, innocent
and well-meaning and he is a sea sponge. He lives with his pet
snail Gary, who meows like a cat, in a 2-storey pineapple in the
underwater city of Bikini Bottom. SpongeBob’s goal in life is
to make the perfect Krabby patty and be “Employee of the
Month,quot;… every month.
Target Audience
• All ages!
Key Attributes
• Outrageous Humor
• Loveability
• Optimism
• Innocence
• Friendship

4. SpongeBob – The Facts
• 16.3 million viewers already in
2008
• 126 episodes available weekly
(UK)
• 2009 marketing investment -
$100m
• In Jan 08 #1 rating amongst all
kid’s programmes
• #1 animated show on
Nickelodeon & Nicktoons in
2008!
Targets both genders and all age groups, phenomenal
ratings, continuous tv exposure

5. International Growth
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 (Proj)

6. Nickelodeon Network
• 7 channels
• 10.5 million viewers in Jan 2009
• Nickelodeon - #1 commercial kids network*
• Nick Toons - #1 commercial kids animation channel*
• Nick Jr - #1 commercial pre-school channel
• Top children’s shows and exciting new programmes
Marketing
and PR W eb
l Over 2 sites
Traditiona million
media, on-line,
Video On Nick Movie per mo visits
ss etc s nth
events, pre
Demand
*BARB: Jan 09

7. Nickelodeon Network
2008 was a record breaking
year!
The Nickelodeon Network scored
its highest viewing share since its
launch in 1993
kids’
#1 kids’ Network for
the 5th consecutive year!
*BARB: Jan 09

8. 2009: Year of the Sponge

9. Phase 1
SpongeBob
Squarepants
Product
Portfolio

10. 7”
SpongeBob 7” Digital Photo
Frame
Features
• 7quot; TFT LCD Display
• 480 x 230 screen resolution
• 3D slide show transition
effects
• Photo still picture: JPG
• Calendar, Date and Clock
• Dual alarm clock with snooze
button
• Memory card compatible: SD,
SDHC, MMC, MS pro Duo and
USB flash drive
• Unit Size: 204 ( w ) x 146.35 ( H) x
35 ( T) mm
• Power : AC 110V -240V 50-60Hz ;
DC 5V, 1A
• Built-in 3 -in-1 card slots
• Retractable support

11. SpongeBob DVD Player
Features
• Compatible file formats:
DVD, VCD, CD, CD-R, CD-RW &
Picture CD
• 16:9 & 4:3 screen display
• On screen Display
• Slow motion: 1/2, 1/4, 1/8 ,
1/16
• Fast Back / Fast Forward:
x2, x4, x8, x 16
• Unit Size: 270 ( w ) x 43 ( H ) x
195 ( D ) mm
• Output: Scart-RGB / S-video
/ 2.0CH Audio / Video

12. 7”
SpongeBob 7” Portable DVD Player
Features
•7’’ LCD TFT Screen
•Compatible file formats:
DVD/DVD+-R/DVD+-
RW/VCD/SVCD/CD/CD-
R/RW
•Video Format: 4:3 / 16:9
•Stereo Speaker
•Rotary volume control
•3.5mm Earphone Jack
•Built-in rechargeable
battery
•Accessories: AC Adaptor,
carry bag, R/C and IB

13. SpongeBob CD Boombox
Features
•CD, CD-RW playback
•LED display
•Repeat 1 / Repeat All /
Random play
•20 CD tack programmable
•AM/FM radio
•Analog tuning
•Rotary volume display
•Stereo speaker
•Audio input capability
•Output power: 2 x 1W

14. SpongeBob Alarm Clock Radio

15. SpongeBob Alarm Clock Radio (Premium)
Features
•Red LED display
•12 hour clock display
•AM / FM radio
•Alarm, sleep, snooze
function
•Auto arm and eye
movement in alarm mode
•Wake up by: Buzzer / Radio
/ Pre loaded sounds

16. SpongeBob Alarm Clock Radio
(Basic)
Features
•LCD display
•12 hour clock display
•Alarm function
•Sleep, snooze function
•Wake up by : Buzzer

17. SpongeBob Mini Digital Photo Frame
Features
•1.5” TFT LCD Display
•128 x128 pixel screen
resolution
•Photo still picture: JPG
•Date and Clock
•USB flash drive

18. SpongeBob MP3 Player
Features
•Music file Support MP3
and MWA
•USB 2.0 full speed
•Capacity up to 2G flash
memory
•3.5mm earphone Jack
•3.7V/110mah
rechargeable
lithium battery
•LED light indication
•Unit Size: 50 x 51mm
•Accessories: 15cm USB
cable and earphone

19. SpongeBob Speaker Bag
Features
•Material: soft plush
•Speaker System: Mono
speaker with 1W
•Built-in with amplifier
•With zipper on the top,
for storing the MP3
player inside
•With strap on the side,
carrying out like to bag!

20. Product Launch Plans
Product Estimated Shipment
Date
Compact DVD Player with metal DVD case 31st August 2009
Portable DVD player & Messenger Bag 31st August 2009
Alarm Clock Radio (Premium) 31st August 2009
Alarm Clock Radio (Basic) 31st August 2009
Portable Speaker System, Alarm, Radio & 31st August 2009
MP3 Station
MP3 Player (2G) 10th August 2009
MP3 Player (2G) & Portable Speaker Bag 10th August 2009
7quot; Digital Photo Frame 1st July 2009
1.5quot; Mini Photo Frame Keychain 31st August 2009
CD / Radio Boombox 31st August 2009

21. CONTACT
FOR DETAILED
INFORMATION,PLEASE CONTACT
US:
LOOMAX INTERNATIONAL B.V
BEDRIJVENPARK TWENTE 415
7602 KM ALMELO
THE NETERLANDS
0031(0)546-579767
EMAIL: INFO@LOOMAX.ORG
WWW.LOOMAX.COM

22. Dora the Explorer Range

23. Introduction
Loomax International b.v., in partnership with Linmark
and Nickelodeon,
is proud to announce that we will present a range
of officially licensed consumer electronics
for SpongeBob
Squarepants and Dora the Explorer
for the Benelux market!
The range for 2009 includes:
• DVD players
• Language translators
• CD boom boxes
• CRT/DVD Combo Televisions
• Alarm Clock Radios

24. Brand Overview
Positioning
• Primarily girl-targeted preschool property emphasizing adventure,
overcoming obstacles and bilingual component
• Dora the Explorer is an inspirational role model for girls
• Point of difference from other girls pre-school properties – Dora
is a girl action adventurer, exploring a magical world
• Dora is smart and fun and teaches kids to be the same
Target Audience
• Primary: girls 2-5
• Secondary: boys 2-5

25. Nickelodeon Network
7 channels
10.5 million viewers in Jan 2009
Nickelodeon - #1 commercial kids network*
Nick Toons - #1 commercial kids animation
channel*
Nick Jr - #1 commercial pre-school channel
Top children’s shows and exciting new
programmes
g
Marketin
and PR
Websit
Over 2 es
Traditional million
-line, per mo visits
media, on
ess etc Video On Nick Mov
ies nth
events, pr
Demand

26. Nickelodeon Network
2008 was a record breaking
year!
The Nickelodeon Network
scored its highest viewing share
since its launch in 1993
#1 kids’ Network for the 5th
kids’
consecutive year!

27. Global Phenomenon
Dora is syndicated to 135 markets, with more than 30
licensing programmers' around the world!
Since her 2001 launch in the US, Dora has generated
more than $5.3 billion in retail sales worldwide
Dora is an evergreen property in key markets
#1 toy license in the US*
#1 pre-school property in France for 3 years in a
row! (Jan 09)*
Dora is worth $500m at retail across Europe

28. Trilogy Plans
10th Anniversary celebrations in
2010!
?
Part 1 Part 2 Part 3
Dora Dora Dora Live Dora
Saves Saves Action TV Christmas
The the Movie Special
Snow Crystal
Princes Kingdom 10th
s Anniversary
Celebration

29. Phase 1
Dora the
Explorer
Product
Portfolio

30. DVD PLAYER
Features
• Supports multiple file
formats
• 16:9 & 4:3 screen display
• On screen Display
• Slow motion: 1/2, 1/4, 1/8 ,
1/16
• Fast Back / Fast Forward:
x2, x4, x8, x 16
• Other
• Size: 270 ( w ) x 43 ( H ) x 195
( D ) mm
• Standard outputs
• Accessories: Remote
Control, Instruction
Booklet & QSG

31. PORTABLE DVD PLAYER
Features
•7” LCD TFT Screen
•Wide range of compatible
file formats
•Stereo Speaker
•3.5mm Earphone Jack
•Built-in rechargeable
battery
•“Backpack” carry bag
•AC Adaptor, Remote
Control & Instruction
Booklet

32. Dora the Explorer CD Radio Boom Box
Dora the Explorer Speakers & LED torch
with Flower CD Radio Boom Box
with Flower Speakers & LED torch
Features
•CD, CD-RW playback
•LED display
•Repeat 1 / Repeat All /
Random play
•20 CD tack programmable
•AM/FM radio
•Analog tuning
•Rotary volume display
•Stereo speaker
•Optional external flower
speakers
•Output power: 2 x 1 Watt

33. CD BOOMBOX
Features
•CD, CD-RW playback
•LED display
•Repeat 1 / Repeat All /
Random play
•20 CD tack programmable
•AM/FM radio
•Analog tuning
•Rotary volume display
•Stereo speaker
•Optional external flower
speakers
•Output power: 2 x 1 Watt

34. Dora the Explorer Alarm Clock
Radio with Projection
Features
•Starlight projection
•Analog clock display
•Alarm function
•Sleep, snooze function
•Preloaded Dora voice
•Wake up: Buzzer, Radio,
Dora voice

35. Dora the Explorer Alarm Clock
Radio with Projection
Features
•Analog clock display
•Alarm function
•Sleep, snooze
function
•Soft plastic bodies
•Battery operated

36. Dora the Explorer Translator with
Cards
Features
•Translates into
English
and Spanish
•Interactive bar coded
flash card system
•Additional vocabulary
card packs available
•Battery operated

37. SANDWICH MAKER
Features
•Two fixed slices
•Custom Dora grill
elements
•Plastic housing
•Non-stick coating plate
•Power on and ready
lights
•Thermostat control
•Upright stand
•Skid-resistant feet
•750 Watt

38. WAFFLE MAKER
Features
•5-slice round or 4-slice
fan-shaped
•Custom Dora waffle grill
•Plastic housing
•Non-stick coating plate
•Adjustable temperature
•Power on and ready
lights
•Thermostat control
•Cord storage
•750 Watt

39. TOASTER
Features
•2 Slice Toaster
•Custom Tooled Dora
Toasting Element
•Cool Touch Housing
•Stop Bottom
•Electronic Browning
Control With 7 Levels
•Crumb Tray
•800 Watt

40. POPCORN MAKER
Features
•Plastic Housing
•On/Off Switch
•Overheat Protection
•2-3 Minutes Operation
•1,200 Watt
•Custom tooled Dora
popcorn bowl

41. Product Launch Plans
Product Estimated Shipment
Date
Sandwich Toaster 31st August 2009
Waffle Maker 31st August 2009
Popcorn Maker & Popcorn Bowl 31st August 2009
Toaster 31st August 2009
Portable DVD player & Carrying Backpack 31st August 2009
Dora Analogue Alarm Clock Radio with 31st August 2009
Starlight Projector
Dora Analogue Alarm Clock Radio (Basic) 31st August 2009
Dora CD Radio Boom Box 30th September
2009
Dora CD Radio Boom Box with Flower Speakers 30th September
& LED torch 2009
Dora Standard Compact DVD Player TBC

42. Retail Plans
• 2009 is a big year for Dora with major retailers such
as Toys r Us and Claire’s accessories supporting the
consumer products range
• Nickelodeon continue to heavily support the brand
both in terms of marketing and TV schedule (twice daily
on Nickelodeon & twice daily on Nick Junior 2). GMTV
will also be airing the show

43. FOR DETAILED INFORMATION,PLEASE
CONTACT US:
LOOMAX INTERNATIONAL B.V
BEDRIJVENPARK TWENTE 415
7602 KM ALMELO
THE NETERLANDS
0031(0)546-579767
EMAIL: INFO@LOOMAX.ORG
WWW.LOOMAX.COM